supervillanos – the first mobile only soap opera ..


In the previous blog entry, I mentioned the FT article on mobile video. There is an interesting side article by Leslie Crawford .. about a spanish soap opera called ‘Supervillanos’ which may well be the first soap to come to the small screen.

Drawing from this article and my own insights, this blog gives an outline of the lessons we can learn from the first soap opera

Here is what I could discern

a) Supervillanos is created exclusively for mobile. Its not an adaptation of an existing screen serial

b) In its first two weeks, the series had 350,000 downloads surpassing all expectations!

c) The series is about a family of aliens who take on a human form and it includes such characters like a sex hungry grand mother .. and I thought that the sopranos were dysfunctional!

d) Episodes are only 3 mins long. There are 40 episodes. They cost euro 60 each.

e) They also sell video games, logos, ringtones, music.

f) The article also says that at present, data accounts for 12-20 percent of most mobile operator’s revenue but is expected to be 20-30 percent of their revenue

from the site globomedia

Transmission date: 2005

The first series produced for cell phone transmission in Spain. This 120 minute feature film is divided into 40 episodes, each 3 minutes long for cell phone transmission.

An intergalactic family from planet Oluk Xramtá get lost during a family vacation and are forced to make an emergency landing on Earth. As they repair their ship, they must repress their superpowers in an effort to look like normal humans and survive. Ultimately, the inconveniences they are forced to endure on Earth make their evil nature come to light.

Mankind is in danger!

Numerous interactive possibilities: downloads, on-line chats, videogames, web pages, etc. This next generation format is ideal for an organization who is looking to expand their original content reach, especially with the use of the 3G cell phone.

TV genius

tv genius.bmp

I had the pleasure of having dinner with Tom Weiss yesterday

(Vice President Key Service Introduction T-Mobile International).

One of the interesting applications he pointed out to me was tv genius .

In the mobile apps club, we are using this application as a gedankenexperiment – a thought experiment – on how we could market such an application off portal

Initial thoughts(collated from discussions in the club HERE are

a) currently it has SMS alerts. Could expand to video feeds

b) The concept is simple and useful. Perhaps we could get

sponsorship for it from the content people

c) A small ad from the advertisers with each message perhaps?

d) From Nick Ris

For me the obvious cash generator would be up sell of home tv package. i.e. you type in ‘Football’ and the results display shows that you can’t watch because you don’t have SKY etc such that you push users to your affiliate partners to get the better TV package..

e) Build up a community first and then expand on it

Mobile TV is a buzzword at the moment and so this app may have timed it right(but still needs to start as a simple SMS alert and grow a community in my view). Give me your ideas and I shall pass them on and refer you on the blog