Justforkix – Mig33 a new and innovative business model ..


As many of you know, I am a fan of Asterix and Obelix . There is a character called Justforkix in Asterix and the Normans .. And I think that’s an apt title for this blog. It concerns mg33, one of the largest mobile social networks and it involves a very unusual revenue model called ‘kicks’. It is an example of unanticipated consequences i.e. no amount of market research could have predicted this behaviour and Mig33 co-founder Mei Lin Ng had to explain it twice to me before I got it myselves .. I will let Mei Lin explain it in her own words below .. Because it is a classic! Note that On a daily basis, there are more than 100,000 kicks.

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