Limitations of Klout scores and a new method for social media metrics (KPIs) based on lifetime engagement

Social media metrics (KPIs) are a hot topic but not easy to achieve

Take for instance the limitations of Klout scores  which were illustrated when Forbes published a list of 100 most powerful women globally but they had mostly very low Klout scores. In other words, Angela Merkel has better things to do than tweet all day .. BUT Lady Gaga appears to do this. The limitations of Klout have been pointed out before as well – for instance Five primary problems with klout  . Even so, many of the consultants in Social media like relatively simple metrics like Klout scores because they tell people what they want to hear ..

I have recently been thinking of this topic and here is a thought:

Social media metrics are about interactions (engagement with social media) but to convert interactions to any meaningful numerical metric is not easy.

As we see from the limitations of Klout above, this is due to many reasons – some of which include:

a)     Companies and individuals have different intentions for engaging in social media – ex One may seek to get buzz for their product which other may seek to target a specific audience or to buy a specific product

b)     Social media engagement may differ across industry – so some industries like media(ex a new movie) may have a lot of social media interest than say creators of industrial machine tools (aka Angela Merkel vs. Lady Gaga)

c)      By definition, metrics and conversation do not go together i.e. the intent of social media is to create conversations but even when we want to engage in conversation, we do not really intend these conversations to be monitored.

As a blogger and also actively engaged in the social media(although I do not class myselves as a social media expert), I have two observations:

a)     Often, I get a response on a blog after YEARS .. i.e. people will contact me about a post after a long time. This, there is value in the lifetime metric of a blog

b)     We need to compare ‘apples with apples’ i.e. social media metric needs to be across a specific industry

So, based on the above, could we define the lifetime engagement value of social media?

The IAB has an interesting presentation on social media metrics based on the idea of Intent Awareness and Benchmark  (good branding from their site to create the methodology as an acronym of their organization! – but that apart – there is value in the analysis)

Now, to this, we could consider a ‘lifetime awareness’ i.e.  The key suggestion is to consider the quantitative lifetime value of a metric over a period of years

Ex –  I attend a conference and speak today. The presentation is loaded in their site and slideshare. This has impact over 5 years .. (same idea apples to blogs and also tweets)

So the metric could be:

1) Conference size estimate – ex large(more than 1000 people) – medium(100-500 people) – small(less than 100 people)

multiplied by

2) impact – high (reaching more than 50%) – medium(reaching about 30%) – low (reaching about 10%)

multiplied by

3) Lifetime impact (a multiplier which would have to choose on various factors – ex how well known the speaker is, how often they are rewteeted, how many conferences they have spoken at etc etc )

The methodology could be applies to any social interactions – for example econsultancy gives a list of 35 social media interactions

While this is subjective because of the lifetime multiplier – the combination of lifetime multiplier with benchmarking across an industry (refer the IAB presentation) would balance out the metric 

Thoughts welcome

Image source: gerardbabitts

Birds on the Blog – An inspirational blogging success story

Having been an active blogger for about six years now and having established a unique niche in the blogosphere through the OpenGardens blog , I am always happy to see bloggers who succeed in setting up their own unique space in blogosphere.

If I were to give some insights about blogging from my own experience, they would be:

- Go big OR go home: From the outset, plan to dominate an intellectual space(the business models will follow – directly or indirectly)

- You cannot win against the Internet with a water pistol: There is no shortage of content on the Internet. So, your content, no matter how good, is really a squirt in the ocean. To mitigate this, you have to focus on a niche and you have to create great content, regularly. By focussing on a niche, you are providing value to your readers in competition with a range of multi staffed competitors

- Be a cause/have an ethos: There are many blogs in the mobility space, but the OpenGardens blog is one of the few which is based on an industry wide cause – ie that of Open networks and open systems in the Telco/Digital convergence space. This cause, will be a transpersonal AAA motivation for blogging and will mean that you will get followers both from people who agree and disagree with your intellectual position and finally

- Lend an individual touch: Traditional media is dominated by professional journalists. Most blogs are not run by journalists. But that can be turned to an advantage. You can be ‘yourselves’. Indeed most successful bloggers I know bring out their own personal touch.

In that context, Birds on the blog is one of the most interesting case studies for blogging success I have seen recently and there is a lot to learn from it’s spectacular success within a very short time.

What do we mean by ‘spectacular success’?

Started only in Jan 2010 by Sarah Arrow, in about a year and a half, the venerable business magazine Forbes , now lists Birds on the blog among the top 100 blogs for women worldwide (and it’s the only UK based blog to make that list).

By any standards, that is indeed commendable and hence I think there is something to learn from it’s rapid rise.

Sarah arrow wonderful person who I have known only online. We met at another social networking site but we both left that site to build our own networks through our respective blogs.

Sarah started Birds on a blog based on a simple observation: many large publications for women are ‘corporate’ and they are also written for ‘high flying’ women execs. But the reality of women in business is that many businesses are run from home juggling a child’s schedule on one hand and a customer quotation on the other. He blog sought to address this unserved niche.

The blog was set out to be a forum by women in business discussing practical issues that matter to them and she invited some friends t contribute one post a week for twelve weeks. As you can see, the contributors have strongly held views which adds to the value.

The name comes from a TV show called Ashes to Ashes which used the word ‘bird’ for women in a derogatory context. So, the blog decided to ‘take back’ the word by creating ‘Birds on a blog’ – a blog for women. In another interesting twist, all revenues from blogging(for instance advertising) goes to fund the education of three little girls in Uganda

So, all in all a great success and much to learn.

I am also enhancing my blog and checked the wordpress themes and other details from Sarah’s ebook on blogging (link below)

And finally, over the next month or so, I hope to meet Sarah an her husband Kevin and also mutual friends Steven Healey and Ann Goodridge – inspite of my crazy schedule over the next month and a half (Amsterdam, NY, Bonn, Brussels and Nice). I may even be an ‘honorary bird’ and contribute an article.

The success of birds on the blog has been recognised by thought leaders like Guy Kawasaki and may it continue over the years!

Another perspective from Steven Healey’s blog: From zero visitors to 25000 in 15 months

Link to the girls being sponsored by earnings from the blog
All income from blog pays for education of two twin girls in Uganda

Blogging for business e-book
ebook – Blogging for business

The social genome: Could the Real time web do for Retail as advertising did for Search?

Could the Real time web do for Retail as advertising did for Search?

This blog arises from two recent conversations:

-          Earlier this week, I was in Brussels and discussed the future of the Web in a number of conversations with MEPs  which was based on the significance of the Real Time Web and

-          I blogged about the significance of the Real time Web in conversation with @tonia_ries;  organizer of The Real Time Report conference in New York, which I am attending in June.

Tonia came up with a succinct equation: value (for content) = time + place + shared interest

Coming from a background of mobile and social media, for a long time, Telecom Operators have drooled at the idea of the proverbial ‘starbucks model’. While Starbucks never launched any such service as far as I know, the model went like this: When a customer passed near a Starbucks, they would get an SMS offering them 10% off the price of coffee. Telecoms, with it’s relatively closed mindset could never launch such a service but assuming you had a permission based relationship with the retailer, the model is viable.

It needs:

a)      Customers to trust you

b)      Access to real time data and historical data

c)       Awareness of context

d)      An open ecosystem (else you have small silos of data and customers which make it unviable)

e)      Real time interactions

The prevailing thinking was:

Google could be the store of all this data and that we, as customers, will give up all our data to Google

OR

The Telecom Operator would know who you are and where you are. They would be the providers of this and provide that information real time via SMS (and be paid by the retailer ofcourse)

But customers were not that stupid and maybe not the  Retailers as well!

Retailers may finally have woken up from their apathy and decided that they need not simply abdicate the relationship they share with the customer to either Telecoms or to Google. The real time web may provide an alternative to play on their existing strengths but still leverage the open ethos of the Web

It appears that customers are not choosing a single web brand for various services but rather that they are choosing different brands for distinct services – ex Twitter for real time web, facebook for social, foursquare for check-ins and Google for search. Today, Google is far from dominating at least three incarnations of the Web post Google – The Real time Web, the Social web and the ‘Location Web’ (check-ins) (which explains Google’s recent emphasis on winning  the social web)

Looking at it from a customer standpoint, How do we define value?

Value could be either

a)      The customer pays for something that they find useful (traditional definition of value)

b)      The customer gets  something useful for free in return for advertisements + relinquishing some control of their data(Google)

c)       The customer gets information that is actionanble in real time in return for data

The Web provided one form of indirect monetization through the advertising model. But the advertising model does not suit all providers (although it always suits Google). The real time web could provide an alternative for retail as advertising did for search.

There is increasing evidence for this:

Wal-Mart may have paid $300M+ for Kosmix . Kosmix appears to be a mixture of three things: TweetBeat, RightHealth and a web service to explore the web by topic. But the premium for kosmix may be for the underlying ‘social genome’ technology.

In the announcement blog post, the founder,  Anand Rajaraman says it’s the “social genome” technology underlying the company’s products:

Conversations in social media revolve around “social elements” such as people, places, topics, products, and events. For example, when I tweet “Loved Angelina Jolie in Salt,” the tweet connects me (a user) to Angelia Jolie (an actress) and SALT (a movie). By analyzing the huge volume of data produced every day on social media, the Social Genome builds rich profiles of users, topics, products, places, and events.

Wal-Mart wants to bring this technology to shoppers, offering them “integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience,” Rajaraman says.

If this is accurate, then it is indeed possible that the Real time web do for retail as advertising did for search.

Note: In this blog, I use the terms ‘Real time web’ and the ‘Real time internet’ loosely and interchangibly. The objective is simply to focus on real time interactions and I use both terms to signify the same.

If you are attending the Realtime report NY 2011 event on June 6 at BB King’s in Times Square NY, say Hi!

Mobile’s share of digital advertising to quadruple over next four years

A new report says that .. Mobile’s share of digital advertising to quadruple over next four years: Borrell exec

While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads,
according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on a “wild trajectory,” from $500 million last year to $1.2 billion this year, $3.3 billion in 2012 and $6.6 billion in 2013.

This is very interesting and we(as a company) are also planning to launch a mobile web and app service for blogs and books. We are considering Smaato especially for their relatively sophisticated offerings for instance real time analytics (pdf). Any comments / feedback welcome on this

My forthcoming book – Meditation in the Age of Facebook and Twitter – meditation as a transhumanist technology

Meditation in the Age of Facebook and Twitter – meditation as a transhumanist technology

This is a book about meditation. More precisely, it is a book about the evolution of meditation. The title, Meditation in the Age of Facebook and Twitter, is limiting and perhaps even a little misleading, because I hope the ideas I discuss in this book will outlive websites like Facebook and Twitter.

Most people accept that Meditation can bring about a lasting change in your life. At the simplest level, it can help you relax. But meditation, as we describe in this book, could be a lot more. Meditation could be a ‘calling’, a technology which will cause an exponential uptake in human intelligence and evolution.

A friend who read an early draft of this book called it a ‘platypus of a meditation book’ in reference to the Duck Billed Platypus . The Duck Billed Platypus is an evolutionary ‘missing link’, an interim stage. Like the Platypus, this book is evolutionary bridge between meditation as it is understood today and the evolution of meditation as spirituality, technology and an understanding of our minds converge.

Meditation conjures up images of a monk-like existence divorced from everyday life. In contrast, I propose a different image, that of an air traffic controller, where your mind receives many inputs, the stakes are high and split second decisions and intuition are a part of the job.

While the stakes are less serious for us, we all relate to this situation and if meditation can help us solve the problem, it can have practical use in our increasingly complex lives

In this book, I propose that we are now entering the fourth age of meditation (following the previous ages of Shamanic meditation, Religious meditation and ‘Leaderful/Guru Led’ meditation). In the fourth age of meditation, meditation becomes a technology that will cause an exponential uptake in human intelligence and evolution. The starting point for this exponential uptake of human intelligence is our brain and our mind. More specifically, the exponential uptake of intelligence could be brought about by a connectivity and enhancement of minds through networks and technology. In that sense, meditation is a ‘transhumanist’ technology and networks are the underlying paradigm of the fourth age of meditation.

All networks, including neural networks and social networks, have a common theme. In the fourth age of meditation, we take a network based ‘two-sided view’ of meditation. On one hand, meditation is a disconnection from the emotional attachment to the flow of messages. This is the historical/ conventional understanding of meditation. But we also explore the other side of meditation i.e. the ‘connectivity’ aspect of meditation, with it’s fascinating possibilities.

The book shows you meditative techniques using brainwave technology.

It addresses questions like:

• How will our brain evolve through transhumanist meditation?

• How can we use technology to enhance our meditative state?

• What are the future implications for society, culture and spirituality?

• If we take the approach of ‘gedankenexperiment’(thought experiment), how would the world look like as we evolve?

• How would our Identity and relationship with the world change as we continue to change, evolve and enhance our minds through a fusion of meditation, networks and technology?

One of the images from the book (using the brain and neurofeedback to meditate better)

History is on the side of people of Libya because ideas and networks know no boundaries

I always wanted to do this post ..  It is also a part of a forthcoming book .. Comments welcome

History is on the side of people of Libya because ideas and networks know no boundaries. Which means Gadaffi and others like him can never win no matter how many military gains they make .. Here’s why …

Hierarchies and networks

What exactly is a network? And why are networks so special?

Networks are all around us. But their effects are less well because  in our daily lives, we are used to hierarchies; for example, in the organization of offices and institutions, we still see hierarchical structures. Hierarchies are the opposite of networks. While hierarchies will not be replaced by networks in all cases, but  already, through the Internet, we are seeing networks assert their strength in many aspects of Life. Networks have a subtle but disruptive impact. Global warming is a good example of a network level change. Here, by ‘network level change’, we mean that events leading to global warming are interconnected, but their impact is felt only over a long period of time and is felt separately from the change that triggers it. For instance, you cannot know by how much exactly the ozone layer will change for every plastic bag that you fail to recycle, but most people would agree that the environment is impacted  for every such plastic bag that ends up on the ocean floor.

On first impression, networks are not special in any way. A network is simply a collection of links between units (also called nodes). Networks exist at multiple levels: global, societal (country), group (office), and individual.

Every unit within a network can be seen as a closed system. Closed systems interact in predetermined ways.

When a network connects more than two closed systems, their interaction is no longer predetermined.

This could be seen as ‘opening up’ the system. The system has now gone from a closed system to an open system. Open systems interact in unknown, radical ways. All closed systems have a natural propensity to find new connections which cause them to ‘open up’.

What happens when networks open up and how do networks evolve?

But what happens when systems open up? That is, how do networks evolve? This is a complex question.

You can study the propensity of a system to change in two ways: as a biological system or as a mathematical system. From a biological perspective, a system evolves to survive and to grow. First there is an initial interaction. From that interaction comes variation―the system changes and adapts. Over time, there is selection and retention―the best qualities are adopted and retained. This approach is basically along the lines of Darwin’s natural selection theories.

From a mathematical perspective, networks evolve by creating order out of chaos. How does order appear in a network? Without going into the mathematics, all parts of the system appear to communicate with all other parts purely by local interactions.

In general, a system comprises a set of interacting or independent entities that form an integrated whole.[1] When we speak of a system, we also define a boundary―the external context within which the system exists. Entities within a system interact with one another (within the boundaries of the system) but can also interact with entities from outside the system’s boundaries. An open system[2] continuously interacts with its environment. In doing so, it evolves and grows based on external input. In contrast, a closed system does not get external feedback and does not evolve. Breakdown of hierarchies are related to networks and open systems, which lead to connections, and more connections lead to more social interactions and to a “step change” in the body of knowledge.

Clustering: More than connecting friends – An amplification of ideas

When left to themselves, networks have a tendency to “cluster” because two elements connected to a common third element are more likely to establish links among themselves, leading to clusters. This leads to phenomena like six degrees of separation. “Six degrees of separation…refers to the idea that everyone is [at most] six steps away from any other person on Earth, so that a chain of ‘a friend of a friend’ statements can be made…to connect any two people in six steps or fewer.”[3] Thus, networks can potentially connect friends, and these human factors offer a bigger reason for the success of social networks.

But networks do more than ‘connecting friends’, networks propagate and amplify ideas. Places that lie at the crossroads are a hub of new ideas simply because they ‘connect people’.  Consider the case of the ancient mummies found in the Tarim Basin. The Tarim Basin[4] is located in the far western region of China. Surrounded by inhospitable mountains and deserts, the Tarim basin is a vast, arid micro-continent and may have been one of the last places in Asia to be inhabited because its aridity required that technology for water transport and storage be developed before people could live there. However, ancient DNA from mummies found there suggests that a culturally rich and interrelated population of Western, Eurasian, and Asian people had lived here since the early Bronze Age. If this region was so arid and inhospitable, why did people choose to live there, intermingle and thrive in such a hostile environment? Despite its bleakness, the proximity of the Tarim basin to the ancient Silk Road was the main reason for its cultural development. Thus, living at a crossroads is good for the creation of new ideas no matter how hostile  the surroundings.

With networks, we no longer need geographical hubs – we have social hubs and these social hubs are far more fluid, dynamic, global and disruptive to control by dictators like Gadaffi

So, why are networks important?

Simply because networks lead to Open systems. Open Systems lead to a breakdown of hierarchy and this impacts society broadly.  In a world in which hierarchies break down, we see  a phase of creative destruction which manifests itself in the liberalization of society.

The liberalization of society – The cultural impact of networks and social networks

The rise of networks and the liberalization of society go together. As networks proliferate, society becomes more liberal. Because ideas and networks know no boundaries and they have a tendency to open up closed ecosystems, their effects are global. The flow of information and connections breaks down hierarchies and questions the blind following of authority. As connections are formed globally and contradictory views are shared and discussed, we will question many forms of authority and structure in society that we have taken for granted in the past for instance, governance, religion, Identity(to which groups we affiliate ourselves and the creation of a global identity) and spirituality. Thus, networks have a disruptive effect. They topple existing frameworks most of which are based on existing hierarchies . In many cases, existing frameworks and hierarchies are often a result of an older power struggle that has played out, and the results of which are now  maintained often through force. Networks disrupt that status quo.

In this sense, networks can be good for humanity and we will see networks bring about even more creative destruction in future. The relationship is symbiotic. The more we use networks and grow, the more the network is enriched.

Dictators and guns will go the way of the Dodo ..

Why this matters – The creation of a global Identity

Why this matters? – I would very much urge you to listen to this brief, poignant recording from ‘Sara’ in Libya. Most people in free societies can relate to this young woman …  and that’s why liberalization of societies and evolution of networks matter at a human level. – We’re not living like humans I would even go so far as to say that the empathy and support at individual levels through social networks is far more significant than that from governments and that over time, as we relate to people like Sara and networks connect us, a new global Identity will emerge ..

With no colonels!

Image source: The rebel flag of Libya and also  Step by step: make your own flag to support a free Libya!

The ideas in this post are a part of a forthcoming book. Comments welcome


[1] http://en.wikipedia.org/wiki/System

[2] http://en.wikipedia.org/wiki/Open_system_(systems_theory)

[3] http://en.wikipedia.org/wiki/Six_degrees_of_separation.

[4] http://en.wikipedia.org/wiki/Tarim_Basin

The girl named Facebook: The Russians (and the Egyptians and the Libyans and the Tunisians and ..) love their children too .

There is a girl born in Egypt in the last few weeks .. named ‘facebook’ ..

Who would have thought that a girl would be named Facebook (in gratitude for Facebook’s capacity to bring about democracy in Egypt) .. and for that matter, who would have forseen the dramatic and historic transformation we are witnessing in the Middle East ..

The principles of how societies could move towards democracy through organic, non-violent techniques were described byGene Sharp a few decades ago in his insightful pamphlet called From dictatorship to democracy: A conceptual framework for liberation (pdf)

Originally published in Bangkok in 1993 by the Committee for the Restoration of Democracy in Burma in association with Khit Pyaing (The New Era Journal), Gene Sharp’s ‘From dictatorship to democracy’ has since been translated into at least thirty-one other languages and has been published in Serbia, Indonesia, and Thailand, among other countries.

Why is the impact of that document being felt only now after a few decades?

What happened between 1993 and 2011?

Even a school kid would be able to guess that the Internet is the single biggest change in that time. But more importantly, the impact of the Internet is only JUST being felt!

Wikipedia outlines an insightful analysis of Gene Sharp’s thinking:

Sharp’s key theme is that power is not monolithic; that is, it does not derive from some intrinsic quality of those who are in power. For Sharp, political power, the power of any state – regardless of its particular structural organization – ultimately derives from the subjects of the state. His fundamental belief is that any power structure relies upon the subjects’ obedience to the orders of the ruler(s). If subjects do not obey, leaders have no power.


In Sharp’s view all effective power structures have systems by which they encourage or extract obedience from their subjects. States have particularly complex systems for keeping subjects obedient. These systems include specific institutions (police, courts, regulatory bodies) but may also involve cultural dimensions that inspire obedience by implying that power is monolithic (the god cult of the Egyptian pharaohs, the dignity of the office of the President, moral or ethical norms and taboos). Through these systems, subjects are presented with a system of sanctions (imprisonment, fines, ostracism) and rewards (titles, wealth, fame) which influence the extent of their obedience.

Sharp identifies this hidden structure as providing a window of opportunity for a population to cause significant change in a state. Sharp cites the insight of Étienne de La Boétie, that if the subjects of a particular state recognize that they are the source of the state’s power they can refuse their obedience and their leader(s) will be left without power.

The ideas were known for decades but they needed an extra element before the ‘Smart Mobs’ could change regimes by non-violent means. That extra element was the ‘Technologies of co-operation (pdf)’ which acts as a kind of blueprint to identify common elements in social technologies

This report, Technologies of Cooperation (SR-897), maps the key concepts and choices associated with eight technology clusters and concludes with a set of seven strategic guidelines:

• Shift focus from designing systems to providing platforms
• Engage the community in designing rules to match their culture, objectives, and tools; encourage peer contracts in place of coercive sanctions by distant authority when possible
• Learn how to recognize untapped or invisible resources
• Identify key thresholds for achieving “phase shifts” in behaviour or performance
• Track and foster diverse and emergent feedback loops
• Look for ways to convert present knowledge into deep memory
• Support participatory identity

Conceptually, these technologies provide the ‘implementation’ for Gene Sharp’s ideas

And the results have been more interesting than anyone could have imagined.

Victor Hugo said that it is not possible to stop an idea whose time has come ..

-   Gadaffi’s son know that well when he laments  facing a ‘facebook revolution’ – one which is nebulous and hard to control.

-   The BBC has become a second hand reporting medium reporting on tweets and videos which we can all see on YouTube and

-   On one hand the United States applauds the spread of democracy but on the other hand worries about its 100 Billion USD armaments exports to the middle east

Meanwhile, the impact of the Internet and its collaborative technologies is just beginning.

So, I am hoping that more such babies named ‘Facebook’ will be born in other countries in the near future as democracy reaches them too!

One of my favourite songs Is from Sting called the Russians whose lyrics go

How can I save my little boy from Oppenheimer’s deadly toy
There is no monopoly in common sense
On either side of the political fence
We share the same biology
Regardless of ideology
Believe me when I say to you
I hope the Russians love their children too

i.e. in the cold war, when both sides could easily annihilate each other, the only hope was if the ‘Russians loved their children too’

So the last few weeks have shown us that Egyptians and the Libyans and the Tunisians and ..many more countries love their children too .. and that is a cause of hope and optimism for humanity.

Note: This article was originally posted at Howard Rheingold’s forthcoming Rheingold U for which I was privileged to be invited as an early student/participant. Here is Howard Rheingold’s blog about the experiment

Update:  also see The truth about Twitter, Facebook and the uprisings in the Arab world

Image source: NPR


Would you hire a woman who maintained a f**k book in college

Tony Fish has a set of new rules for the social media age.

As a collection, they are interesting but they made me think ..

We value ‘online reputation’

We ask the younger generation to be careful ..

We threaten them that NO one would employ them if they found out about what they did in college ..

Now .. consider this recent incident ..

Duke university graduate Karen Owen, 22, put together a mock “thesis,” comparing and rating her sexual conquests from her sophomore year to her senior year of college. The elaborate Powerpoint presentation included names, pictures, graphs and ratings. This ‘fuck book’ went public on the Internet with predictable concerns on privacy violation and outrage from the University.

One could say that the fuss was more because she was a woman.

Some of this is not safe to read at work but the links are
Karen Owen’s Duke Sex-Rating PowerPoint Goes Viral

And the title of her thesis is colourfully entitled: “An Education Beyond The Classroom: Excelling In The Realm Of Horizontal Academics,”. In the report, she describes the men she’s slept with in near-scientific detail and even provides charts ranking their sexual prowess.

Qs is:

You could argue that she has LOST her reputation.

BUT Would you HIRE her as an employee after she left college?

My view is: Why not????

Who cares what she did in college?

For that matter, who cares what someone posts in their private life even if they are employed as long as it does not affect the work?

For the record, I believe she has got a few publishing offers and the sheer imagination and innovation should be commended

(Note that in this post, I am not referring to the privacy of the other people affected – I am discussing the reputation of the writer of this document – also note that she did not publish it herselves but rather a friend did, hence a far lesser crime)

So, would you employ someone with a similar history in college?

Is this whole trend hyped?

Are we forcing our values/norms/morals on the next generation?

Image – huffington post

Would we need wikileaks if journalists did their jobs?

Whichever side of the argument you are on, you have to wonder: Would we need wikileaks if mainstream journalists did their jobs in the first place?

It seems that all the journalists are left reporting on wikileaks when presumably they are paid for getting the truth ..

After all, in 2003, we have ‘embedded journalists‘ for the first time covering the war

Interesting that none of them seem to have discovered anything unusual and all their stories were remarkably consistent

The next time Rupert Murdoch talks of the value of journalism, we should remind him of this .. i.e. by all means journalism has value but what we saw recently was definitely not valuable journalism which is why charging for online news and content will be increasingly a poor model since in retrospect, there was little of value getting one sided information

The Web, thus upholds the values of society such as freedom and liberty much better than what the old media could

Two star review of Avatar by Guardian journalist: But does anyone care for old media reviews any more?

Seeing Avataar this weekend yet again, I googled for a review and was amazed to find this two star review of Avatar by a guardian journo

The Titanic director’s monstrously-hyped creation does look fantastic but, in trying to cover all the bases with militarist sci-fi, vacuous eco-waffle and an intra-species love story, it’s too baggy

and

Be that as it may, Avatar tries to have it both ways, to be preachy and a thrill-ride at the same time. I can’t in all honesty say it pulls it off – it’s baggy, longwinded and, for all the light-speed imagery, just not quick on its feet. Cameron used to be the tautest film-maker around, but he just got slack.

Qs is: Does anyone care for Old media reviews? Did this review in one of UK’s major publications make a difference to the sales/popularity of the movie?

Today, with social media, we have so many choices. There are so many reviews on YouTube and people ‘review’ films by twitter from within the cinema as they watch it!

So, who cares for pompous old media critics?

Such critics would love us to think that some obscure movie which only critics like is ‘good’

This of course gives the critics a sense of importance ..

But with social media, I don’t think anyone cares for them any more since there is too much choice.

And other than ‘Andrew Pulver is the films editor of the Guardian.’ I dont see any other credentials for the critic!

And for that matter, what exactly makes a movie ‘Baggy’?(a word he uses twice) ha ha!

But WTF .. Like I said, who cares!