In an earlier post, I mentioned about the Digital footprint summit for which I am working with Tony Fish
Here is another element we are considering as part of this event. For the lack of a better word, I will call it: My digital footprint personal data tradeoff report
The crux of the issue with My Digital Footprint is the propensity of customers to trade data for services
So, the question is: Could we predict the tradeoff between what elements of customer data would we share and for what services?
This is more than a survey and possibly involves techniques like the Analytic Hierarchy Process AHP and pairwise comparisons
I seek comments on this if you are interested to know more