Last month, I read the book Mobile marketing – an hour a day by Rachel Pasqua and Noah Elkin - from the perspective of a user – in an attempt to understand Mobile marketing for my start-up feynlabs. My goal was to find a book which was simple enough for others in our team to read but also detailed enough to be practically useful. Hence, the choice of this book.
In reading it, I have also got to know the authors Rachel and Noah and I invited them to the first ever online discussion at the new group at forumoxford (Oxford University – next generation mobile applications panel – which I co-chair) (which I recommend you join on linkedin – its free)
Here are my comments about this book
1) The format is simple (hour a day) which makes it readable
2) The early chapters are full of detailed stats which help set the stage
3) The book takes you through a practical set of steps – in other words, its a very good checklist – hence useful in itself
This leads to their wider view (which I agree) that “Well, more than ever, mobile technologies are just the tools that help us create the kinds of real-time, hyper-relevant experiences that will resonate with our audience. As we liked to say, multiple channels, multiple devices, multiple locations—one connected brand.”
i.e. today SMS is a part of the mix but not a starting point
