The Realtime Marketing Lab – New York – Oct 14

NY based uber networker, Social media guru and good friend Tonia Ries, is organizing the Realtime Marketing Lab event coming up on October 14 in New York.

I have attended earlier Real time marketing events before and recommend them ..

Here’s what Tonia writes:

Join Us At Realtime Marketing Lab on October 14

The social media space has grown up. In 2009, when I produced the first TWTRCON Twitter for business conference, there were some early social media management platforms, but most of the tools were simple apps designed to help manage a basic social media presence.

Today, there are hundreds of tools, technologies and platforms that enable brands to engage in a realtime conversation with customers and prospects, manage that conversation at an enterprise level, and collaborate across teams and departments to drive leads and deliver bottom-line business value. These tools can scale, and, increasingly, can integrate with your other digital marketing strategies. And they are becoming essential for managing conversations around your brand in realtime.

It’s Time For A New Kind Of Social Media Conference: Fun, Hands On, Focused On Tools And Their Business Value

For marketing, communications and agency executives, this is an exciting time, full of new opportunities. But it’s also overwhelming: who has time to keep up with all these changing technologies? To figure out which are relevant to your company, or will work within your workflow? And – while they can deliver real value – many of them require an upfront investment of time, and require a monthly or annual investment of budget in order to work really well. Where to start?

Get Hands-On At Realtime Marketing Lab

That’s the premise behind Realtime Marketing Lab. In one day, you’ll be able to explore the latest realtime tools and technologies in a fun, hands-on environment:

  • Instead of a traditional exhibit area, there will be a Sandbox where you can schedule appointments to get personalized demos and test drive the latest tools yourself — analytics, realtime content creation, campaign management, engagement, influence marketing and more.
  • The program will feature some keynotes and case studies, but is mostly built around a fun contest, the Realtime Marketing Challenge, in which vendors will present the business use case for their technology to a panel of CMO judges from brands like Citibank, JetBlue, Campbell’s, Xerox and more.
  • Tap into the experience of our Realtime Marketing Help Desk, which will feature experts across a variety of digital marketing topics to answer your questions in one-on-one consultations, or simply walk up and see if you can stump ‘em!

This is an event where you can learn by doing, get up to speed on the latest tools and strategies, and connect with other marketing experts across industries.

I hope to be there!  And, as a member of the OpenGardens community, you can save 20% off your registration if you enter code OPEN20 when you register—or save even more by taking advantage of the group rate to get 3 tickets for the price of 2.

See you at Realtime Marketing Lab!