Interview with Dan Kurani – co-founder of thumb





Thumb is a the mobile social network for instant opinions from real people. Thumb claim that users get close to 50 responses to their queries within the first five minutes of submitting a question and that their monthly average user spends over 4 hours (240 minutes) on the app each month.

Below a brief interview with  Dan Kurani, CEO and Founder of Thumb


How did you come up with the Thumb app, where did the idea come from?

A few years ago a family member was getting ready to propose and sent a picture of a ring out in a group email to get everyone’s feedback. I immediately responded with my thoughts, but noticed that it took everyone else on the chain much longer to respond. I started to think about how important it is for people to get instant feedback on important decisions, and from this I came up with the vision for an app that helped people get tons of advice and opinions instantly when making important decisions. From this, Thumb was born.


Why has Thumb been so addictive for its users, and how does it differentiate itself from other social networks?

The popularity of our product stems from the fact that humans seek answers to their questions (i.e., information, opinions, advice, and knowledge) in every phase of their lives; they seek answers to drive trivial as well as important decisions – literally thousands of times each day.

We’ve also found that users on Thumb feed off of the overwhelming response they get from the community. Our users genuinely enjoy being able to help people by answering their questions, and in turn seeing feedback to their queries pour in. Thumb is different from other social networks because users come here to get unbiased opinions from people who aren’t necessarily part of their existing social graph. Thumb has been successful by creating the most focused, intent-driven network possible. Thumb perfected a single concept – instant opinions – that resonated with users off the bat, rather than trying to quickly scale or offer too many features. As a result, Thumb has an extremely strong community that spends over 4 hours a month on the app.

What have you learned from your users as you have built the platform, how has this changed Thumb?

When we first launched Thumb, we thought it would be an app that people used strictly to make point of purchase decisions. We were shocked when we saw that people were using the app to ask questions about virtually anything imaginable. After we saw that our community wanted to use Thumb to communicate with people and get feedback on any question, we saw that there was a lot of value in this and have continued to streamline the app over the past two years to match what users have told us they love most about the app.

What do you consider the most powerful thing about the Thumb community?

Thumb treats every single question like it matters, so people use it in their daily lives. Two specific elements augment this. 1) The app’s real time nature, and 2) The insane amount of responses that pour in to each question asked. Other social networks like Facebook and Twitter operate in real time, but neither of those have the power to give users between 50-100 responses from real people within ten minutes or less.

How are ‘Thumbs’ different from other social media measures of sentiment, such as the ‘Like’ or ‘Retweet’?

‘Thumbs’ go a step further from the ‘like’ which only expresses sentiment in the positive direction. ‘Thumbs’ allow users to denote both positive and negative feelings towards anything imaginable, and beyond just showing interest – as with a ‘retweet’ – ‘Thumbs’ actually capture the user’s opinion as well. ‘Likes’ and ‘retweets’ as good measures of interest, but not capable of revealing the actual opinion based sentiment of ‘Thumbs.’

Thumb is available on Android and iOS, check it out here:


About Dan Kurani

Dan is the founder and CEO of Thumb, the mobile social network for instant opinions from real people. Prior to launching Thumb in 2010, Dan Kurani spent the last 10 years as President/CEO of Kurani Interactive, a multi-million dollar digital development firm that worked with Fortune 500 brands like Nike and Universal Studios.