If 83 million facebook profiles are fake but that means 874 million (955 – 83) are real. thats a big number. Also ‘fake’ is in terms of advertising i.e. a profile of a dog or indeed a dead person is valid.
Ex there are pages for Amy Winehouse, Jim Rohn etc(who are dead).
That principle is ok for social (but not for advertising), its the obsession with advertising which is a pity IMHO
We got some awesome results with facebook 13,500+ likes in about two months for Concepts of programming languages for kids