I am not a fan of SMS per se
Over the last few years, we have seen a decline of SMS and I see that this will continue and now we see that Samsung releases ChatON on iOS to compete with iMessage, WhatsApp etc. I see this as a wider, disruptive trend where device vendors will continue to release such chat type applications and customers will continue to use them
Thus, while SMS will continue to grow, the rate of growth will decline.
For the Operators, SMS has been a lucrative opportunity but I believe, it has been a missed opportunity because SMS is not a platform. By that, I mean, it is relatively expensive and complex to ‘embed’ SMS and the bulk rates for SMS continue to be high
Hence we see the live blogging cat via twitter (and not SMS) – i.e. SMS is not an enabler for grassroots/long tail applications.
It is already declining in it’s role as the primary communication mechanism in a world dominated by smart phones .. but could SMS see a rebirth?
If SMS bulk rates dropped and it became a platform, then it could have a far greater utility
Rail reservations in India could be an example. India rail booking by mobile. I believe(but cannot confirm) that it is enabled by SMS.
In any case, SMS could be the driver for mass scale applications like these – but we will see the rebirth of SMS only if the Operators drop the bulk rates for SMS and make it developer friendly
Image source: Mashable