This is an interesting event held in Dubai looking at digital media and mobility and one of the first of it’s type in the MENA region.
If you are attending/ in Dubai happy to speak/meet – email me at ajit.jaokar at futuretext.com
An outline of the topics and sessions below
Digital Media Trends
The current state of digital media in the MENA region.
- Digital Media Road Map.
- Consumer behavior & attitudes;
- Emerging Business Models
- KPI Statistics
E-COMMERCE: WHAT ARE THE OPPORTUNITIES
Ecommerce is fast becoming the key to long term growth and sustainability of a business.
To what extent would this growth be sustained in the future and during economic crises?
What are the key success stories in ecommerce and what were the pillars of their success?
Does e-commerce replace or back up conventional retail?
E-EDUCATION: A LIFE-LONG LEARNING OPPORTUNITY
- As Digital media has revolutionized the information society, it has also affected the means and tools to education making the opportunity to learn open to anyone, anytime and anywhere.
- The provision of a telecommunication infrastructure available for learning and teaching is gradually increasing accompanies by the emergence of a lifelong learning system that many schools and higher education institutes are adopting.
- What is the current and future status if online LLL in the region?
Dr. Milad Sebaaly
The continuous emergence of new phone technologies, latest being smart phones, leads to development of more and more mobile applications.
- Do these application haveopportunities for success?.
- How do these mobile applications fit into the e-commerce, socialnetworking?
- What’s next?
Ajit Jaokar (Moderator)
FUTURE MONETIZATION OPPORTUNITIES
Future Monetization Opportunities
Digitization has presented a number of business opportunities and revenue streams. However very few have really unleashed the potential revenues from digital content in the MENA region.
- What are the potential boundaries today and how will they evolve into the future?
- What are the missing ingredients in today’s business models?
DIGITAL RESEARCH: AN END AND A TOOL
As digital media continues to grow and takes its space on the media plan, researchers continue to find solutions to assess the
effectiveness of digital media in marketing and advertising.
SOCIAL NETWORK MARKETING
Social Network Marketing
Social Network Marketing is a growing business and has become a must in any marketing strategy. More and more brands are seizing the growing traffic to these networks and try to reach their target consumers via this touch point.
- What are successful case studies of social networking marketing in the region?
- What are the dos and don’ts?
- Which Social Network is good for what type of marketing tactic.
- How will SNM evolve in the next 5 years.
TV WHEREVER AND WHENEVER, VIA ANY DEVICE
Latest media technologies, be it smart-phones or I-Pads, have given consumers the opportunity to access TV content at their convenience. This has led media owners to rethink their content development strategies and the different means to get this content to consumers without losing advertising budgets..
- How are TV traditional networks reacting to this fast growing trends and developments?
- What are the challenges and opportunities for TV?
- What strategies should TV networks adopt to ride the new media technologies development?
Tarek Daouk – Moderator
A TYPICAL HOME IN 2022
A Typical Home In 2022
- How will viewers be watching TV in2022?
- Home Networking, ultimate customer control of TV viewing.
- How will rights be sold?
SOCIAL GAMES IN THE ARAB WORLD
Social Games In The Arab World
Social Networks have changed the playing field for games. PCs, Mobiles and touchpads are now back in the game.
- Whilst consoles offer a much more powerful experience, SN games make that up by adding more fun and mobility to gaming?
- Will SN gaming and console based gaming compete or do they target two different set of consumers.
THE ROAD MAP OF DIGITAL ADVERTISING
The Road Map Of Digital Advertising
- Just as you thought it was safe to adopt a digital advertising strategy, a new option comes up that forces you to rethink your plans.
- Too many strategies to adopt and too many coming up and only few work.
. What’s working and what’s not?
. What are the challenges and opportunities that lie ahead for all stake holders.
. How will the advent of smart phones & touchpads change advertising opportunities.
Fayez Abu Awad
THE FUTURE OF THE NEWS
The Future Of The News
As consumers started having more options of entertainment in media, this has led to a major drop in print newspaper readership among the young generation.
- Does the online version retain the reader base among the young generation?
- What can newspapers do to survive?
- What kind of innovations do newspapers need to dwell into to avoid
DIGITAL MEDIA REGULATIONS
Digital Media Regulations
- In digital media, privacy and respect of others’ reputation should be the industry’s number one priority. What should the good practice principles be and where do we draw the line between freedom of expression and others’ right to privacy?
- What is a suitable regulatory environment that will sustain long term growth for online business.
- Ministry of information and Ministry of Justice, MSN