My presentation at forumoxford – Apps for smart cities

If you have an interesting idea for an app for Smart cities, please contact me at ajit.jaokar at for the Apps for smart cities event Amsterdam – 28 to 30 march

Screenagers survey – sneak peek – attitudes to types of data

A sneak peek from the screenagers survey. contribute here we send you summary results if you complete the brief survey. see the philosophy Screenagers – Brands and Trust

The event details are:

Theme:   Screenagers – what do they really think
Event:    Debate, presentations and insights
When:    Thursday 3rd November
Where:   Innovation Warehouse, 1 East Poultry Avenue, London.  EC1A 9PT
Timing:   From 10.30 to 15.30
Pricing:   From free if you bring a screenager, £35 as an entrepreneur to £95 for a corporate ticket

M-days in London ..

We have supported the m-days conference  in Germany before and now they have an event in London with Mobile National Days

Mobile National Days





The Mobile National Day in London focuses on the personalized mobile internet, presenting insights of various companies, brands and analysts that have already successfully dealt with this shift towards the mobile, personal internet including The Daily Telegraph, comScore, Sevenval and many others, including key speakers such as Olivier Milcent, Momac´s Chief Marketing Officer, Klaus Jansen-Knor, Senior Vice President at CellPoint Mobileand Vincent Berge, CEO at ThinkandGoNFC.

You can find further information about the Mobile National Days and the registration for the London congress at





Screenagers – what do they really think?

Irrespective of what we call them the Screenagers, Generation Y, millennials, digital natives or the Facebook generation; we all agree that they are driving new digital services.   Often, in a discussion of next generation services and privacy their voice is ignored. Therefore;  why not come and join in a debate and hear what they have to say on Thursday 3rd November.
The focus of the event will be on brand valuestrustidentityprivacy and data that we give up as part of our digital footprint and how this is used, traded and exploited.  We will get deep and dirty on the ethics of the new free business models and ask questions about the survival of social media, Facebook, Google+, Twitter and where it is all going.
Prior to the event we are running a global survey to collect a wider data set to be able to provide some context to the Screenagers views.  To enter your own personal views on trust, branding, privacy and gain access to the data and report, please complete the 8 minute survey.
The event details are:
Theme:   Screenagers – what do they really think
Event:    Debate, presentations and insights
When:    Thursday 3rd November
Where:   Innovation Warehouse, 1 East Poultry Avenue, London.  EC1A 9PT
Timing:   From 10.30 to 15.30
Pricing:   From free if you bring a screenager, £35 as an entrepreneur to £95 for a corporate ticket

The Internet Future? API’s and the Digital Neverneverland By Drew Bartkiewicz – VP Mashery





Guest post – The Internet Future?  API’s and the Digital Neverneverland by Drew Bartkiewicz – VP Mashery

Note: Drew is over in London for the BAPI conference(details at the end of this post. It was nice to catch up with him ..)

In 2009 I had the pleasure of meeting Ajit Jaokar of Futuretext at the World Economic Forum’s Future of the Internet Council during the global agenda summit in Dubai.  The three-day analysis of the council was focused on extracting the lessons of the last ten years of the Internet to roughly project the next ten.

It was during this prolonged series of discussions with leaders in technology and economics that major themes jumped off the page when assessing the “next” Internet.  Over the last 18 months two patterns are becoming even more apparent: (1) the Internet will require more innovative forms of risk hedging beyond just security, and new concepts like “CloudInsure” will emerge for businesses depending irreversibly on digital technologies.  And (2), the cost and complexity of Internet technology will be massively transformed downward by this little known technology advancement called API’s (application programming interfaces).

Available as accessible fountains of data and web services from companies like Google, Skype, ESPN, Facebook,  & Foursquare, public API’s are fueling a new world of digital possibilities and innovation, especially to a broader population of Internet participants who access the Internet on millions of worldwide mobile “apps.”   Today these apps solve mostly small problems but as the market of available API’s expands, larger world problems will be solved and more complex data relationships established.  Apps will become the dominant mode of relating disparate data, perhaps between companies who have never formally met one another, and API’s the glue enabling the means to do it.

The Internet is transforming (once again), this time onto mobile devices powered by data innovation and emerging API’s.  As other businesses continue to bring new API’s onto the market – especially globally – then the potential for digital innovation the next ten years is quite astonishing.  Because of the unprecedented interoperability and ease of API’s, a digital Neverneverland may be on the near horizon for the millions of developers, consumers, and innovators of the global Internet, all of whom will want to grow old with the Internet without every having to really grow up.  Data can a valuable currency asset, but relating data requires an inquisitive mind, a youthful energy, and a spirit of wanting to make something better.  Neverneverland is not a bad destination given the digital potential humanity has in our midst.

Over the next few years people will have apps in their hand, their kitchen, their car, and their computers, all powered by a global market of billions of data and service API’s – provided by emerging technology and media giants to traditional brands that offer data “hook ups.”    The opportunity for businesses will be digital survival and relevance, and the opportunity for the consumer will be a mobile, digital Internet that can expand as quickly and broadly as the human imagination.  Through API’s the traditional technical barriers to digital innovation are lowered by quantum leaps, leaving the human imagination to “create an app” to solve problems, both large and small.

Below is a graph from my friend John Musser showing the acceleration and volume of API’s being introduced to a willing world of apps and social media developers.




(Compliments of John Musser of Programmableweb)

While 4,000 API types might not seem like much, the average call volume of those API’s averages over a billion data exchanges per month for each company in the top twenty of API volumes today.  Notably, it is estimated that not even 1% of the global open API market has been realized given the newness of this type of technology overlay on traditional IT infrastructures.   CIO’s should take notice.  There are two major trends driving the demand for more open IT assets: the consumer’s rapid move to mobile and social platforms, and the emerging financial market opportunity of data as a service.  In other words, every business of size must now strive to be a platform for data and web services – even traditional businesses that consume and aggregate unique data sets in support of traditional models and products.  Not everyone has to be an Amazon, though they would benefit just by thinking like one:  like a platform.  API’s are the critical component to achieving such a model.

Over the last few weeks I have attended a series of API conferences called the Business of API’s, sponsored by Mashery – first in San Francisco, then New York City, and this week in London.   The companies presenting ranged from upstart API billionaires like Klout, LinkedIn, Netflix and Twitter, to established consumer brands like ESPN, YellowPages, USAToday, AP, and ASOS.  What did their perspectives all have in common?  Their businesses aspire to leverage this little known and emerging technology innovation called API’s to grow, extend, and in some cases, transform their businesses in order to survive the global market for API’s.

Winning with API’s and opening IT up like a platform translates to competing in the global market for mobile consumers.   And as the new data aggregators have shown us since 2008, API’s also translate to millions of eyeballs on social, mobile, appliance, and any other app that comes along.  In the words of one Business of API presenter, “we are future-proofing our business with a data access model that allows us to diversify and grow in a digital future that is often hard to predict.”   Like few previous fads of the Internet’s evolution, API’s are here to stay, with Forrester predicting this year that over 75% of the Fortune 1000 will have open API’s by 2014.

What does this mean for businesses thinking about social, mobile, and cloud computing?  It means that the digital business of the next ten years is the business of API’s, and this trend will cut across every economic sector that relies upon “data in” and “data out” at massive scale.   What does this emerging API trend mean for the consumer?  It means that the next innovations of mobile apps and web mashups are just getting started.  More importantly perhaps, easier access to the world’s data means that the youthful aspirations to make the Internet better are firmly within our reach.  Welcome to Neverneverland.

By Drew Bartkiewicz, October 21, 2012

Drew Bartkiewicz is the VP of Strategy at Mashery.  He is the Founder and Chairman of CyberFactors and CloudInsure, and is a graduate of West Point and the Yale School of Management.  He has written about technology trends, risks, and opportunities over the last decade, published within the Brookings Institute, the World Economic Forum, and more than 50 publications internationally.  He resides in New York City with his wife and three children.

Conference details on eventbrite 


Limitations of Klout scores and a new method for social media metrics (KPIs) based on lifetime engagement

Social media metrics (KPIs) are a hot topic but not easy to achieve

Take for instance the limitations of Klout scores  which were illustrated when Forbes published a list of 100 most powerful women globally but they had mostly very low Klout scores. In other words, Angela Merkel has better things to do than tweet all day .. BUT Lady Gaga appears to do this. The limitations of Klout have been pointed out before as well – for instance Five primary problems with klout  . Even so, many of the consultants in Social media like relatively simple metrics like Klout scores because they tell people what they want to hear ..

I have recently been thinking of this topic and here is a thought:

Social media metrics are about interactions (engagement with social media) but to convert interactions to any meaningful numerical metric is not easy.

As we see from the limitations of Klout above, this is due to many reasons – some of which include:

a)     Companies and individuals have different intentions for engaging in social media – ex One may seek to get buzz for their product which other may seek to target a specific audience or to buy a specific product

b)     Social media engagement may differ across industry – so some industries like media(ex a new movie) may have a lot of social media interest than say creators of industrial machine tools (aka Angela Merkel vs. Lady Gaga)

c)      By definition, metrics and conversation do not go together i.e. the intent of social media is to create conversations but even when we want to engage in conversation, we do not really intend these conversations to be monitored.

As a blogger and also actively engaged in the social media(although I do not class myselves as a social media expert), I have two observations:

a)     Often, I get a response on a blog after YEARS .. i.e. people will contact me about a post after a long time. This, there is value in the lifetime metric of a blog

b)     We need to compare ‘apples with apples’ i.e. social media metric needs to be across a specific industry

So, based on the above, could we define the lifetime engagement value of social media?

The IAB has an interesting presentation on social media metrics based on the idea of Intent Awareness and Benchmark  (good branding from their site to create the methodology as an acronym of their organization! – but that apart – there is value in the analysis)

Now, to this, we could consider a ‘lifetime awareness’ i.e.  The key suggestion is to consider the quantitative lifetime value of a metric over a period of years

Ex –  I attend a conference and speak today. The presentation is loaded in their site and slideshare. This has impact over 5 years .. (same idea apples to blogs and also tweets)

So the metric could be:

1) Conference size estimate – ex large(more than 1000 people) – medium(100-500 people) – small(less than 100 people)

multiplied by

2) impact – high (reaching more than 50%) – medium(reaching about 30%) – low (reaching about 10%)

multiplied by

3) Lifetime impact (a multiplier which would have to choose on various factors – ex how well known the speaker is, how often they are rewteeted, how many conferences they have spoken at etc etc )

The methodology could be applies to any social interactions – for example econsultancy gives a list of 35 social media interactions

While this is subjective because of the lifetime multiplier – the combination of lifetime multiplier with benchmarking across an industry (refer the IAB presentation) would balance out the metric 

Thoughts welcome

Image source: gerardbabitts

A year of Webinos and more interesting times next year ..





Its been a year of Webinos and its been a great experience for us as a company

Futuretext is a publishing and research firm. Currently, Futuretext’s areas of research include: Smart cities, Open systems including ‘White space’ networks, Digital policy and the Mobile web. Webinos is relevant to many of these areas and we actively use the knowledge gained from Webinos in better understanding of tech policy. We are also using the knowledge of Webinos to further enhance our academic courses.

In addition, Futuretext is using the insights from Webinos to create a community called Nscreenvision. Nscreenvision is a community of developers who are early adopters. By creating a conversation/community around multiscreen APIs, nscreenvision aims to create an early adopter/interest community for Webinos which could be a source of initial outreach for Webinos.

Next year, besides my usual activities, I will be also involved in creating a micro PZP/PZH architecture for Arduino  in an apps for Smart cities environment - which we are very excited about :)

We are also pleased to share the experience of Webinos with others.

I spoke at the annual event of CIOnet a couple of weeks ago and I also discussed the potential of Webinos.

Frits from CIOnet was kind enough to give us this statement:

The web is a game changer, but to take it to the next level, we need to work on many problems like security and privacy. Webinos is addressing this problem and ultimately that benefits the whole industry and appeals to the CIO community’

Partner CIOnet Europe
Liason to the European Commission

Jobsite Fresh Thinking event – Tony and Tomi speaking



Both Tomi and Tony are speaking at this event and its great to see two futuretext authors keynotes at an event

1 & 2 November 2011

For the next event in our Fresh Thinking series, Jobsite brings you the energy, enthusiasm and expertise of international commentators Tomi Ahonen and Tony Fish for a programme of invite-only events for our clients and partners.

Join Tomi and Tony for an insider’s view of the power of mobile in targeting tomorrow’s talent. Expect an energetic debate as they expose the future for candidate engagement and what this means for all of us working in HR and recruitment!

Who’s speaking?

Tomi AhonenTomi is a former Nokia executive and runs a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile.Author of six bestselling hardcover books and three eBooks, he is greatly respected by his peers for having been widely referenced in over 60 books by other authors.Follow Tomi on Twitter
Tony FishTony is an entrepreneur, author and investor specialising in mobile and the web. An accomplished speaker, visionary and strategist, he holds global recognition and is in the top 10 of The Observer and Guardian newspaper’s ‘Future 500 rising stars’.Tony’s latest book is My Digital Footprint: a two sided business model where your privacy will be someone else’s business.Follow Tony on Twitter

When and where?

Tomi’s blog post at Tomi’s guest post: Time to re-think Mobile – Fresh Thinking event

Event details: Jobsite Fresh Thinking event will be taking place on 1st November 2011 in London and 2nd November 2011 in Manchester.


Co-chairing – Oxford University – forum Oxford – future technologies conference

Now in it’s fifth year, I co-chair the Oxford University – forum Oxford – future technologies conference and this event continues to grow – and has a great following in academia and industry. Looking forward to meeting many old friends and new friends.

As usual, we will keep it fast, extremely informative, fun and with a sense of community. If you have never attended one of our events, I would highly recommend it .. see Oxford University – forum Oxford – future technologies conference and also below


This one-day conference will continue its annual exploration of mobile technologies with an emphasis this year on NFC payments, Mobile Commerce and the Mobile Web.

Unlike many large, impersonal conferences, ForumOxford is highly interactive, and promotes open communication between participants and speakers. The event is designed with ample Q&A time and opportunities for further discussions of the conference topics during breaks and over lunch.

No sales pitches – this is a conference for presentations, questions, answers and discussions

Speakers at each year’s event include global industry leaders, media specialists, strategists and journalists. Previous conference participants have come from Vodafone, Nokia, Samsung Electronics Research Institute, Qualcomm, Intel, RAC, Telefonica Europe, Qatar Telecom, Panasonic Mobile Communications, Consult Hyperion, EMAP, Symbian, GSMA, BBC, T-Mobile, Informa, SonyBMG Music Entertainment, MTV, Financial Times, Alcatel-Lucent, Three, NXP, Guardian News & Media, Huawei Technologies Co Ltd and many more.



Twitter IconFollow @ForumOxford on Twitter Click here!

Not sure if you should attend? Watch this video (3 mins 47 secs):

The conference will be chaired by:

  • Ajit Jaokar, Author and Telecoms Specialist
  • Tomi Ahonen, Author, Consultant and Motivational Speaker
Programme details

2011 Conference Speakers – more to be announced in the coming days

  • Dave Birch, Director, Consult HyperionQR code
    Presentation: Identity is the new money
  • Prof William Webb, Chief Technology Officer, Neul
    Presentation: Whitespace spectrum: Not what we originally thought but the key ingredient for the Internet of Everything.
  • Tim Haysom, Head of Developer Marketing, Wholesale Applications Community (WAC)
    Presentation: Web technologies in mobile widgets and enabling long term service revenue through operator APIs
  • Jose Valles, Head of BlueVia (Telefonica)
    Presentation: To be confirmed
  • Dominic Keen, CEO, MoBank
    Presentation: To be confirmed
  • Andy Smith, Client Services Director, Eagle Eye Solutions
    Presentation: How mobile intelligence will change the face of retailing
  • Alistair Crane, Founder and CEO, Grapple Mobile
    Presentation: The Power of Everywhere: The importance of ubiquity across multiple mobile platforms
  • Rich Holdsworth, CEO, Wapple
    Presentation: HTML5 and its ramifications for mobile commerce
  • Peter Swain, CEO, AlwaysOnMessage
    Presentation: The opportunities / disruption Mobile will bring
  • Monty Munford, Content Strategist, Wapple
    Presentation: Pregnant African women want mobile health, but they also want entertainment (a travel fund for African mobile entrepreneurs)
  • Peter-Paul Koch (ppk), Mobile Platform Strategist, Consultant and Trainer (ppk)
    Presentation: Rethinking the Mobile Web
  • Ajit Jaokar, Founder, futuretext
    Presentation: Smart cities
  • Vic Keegan, author of iPhone apps City Poems and Geo Poems and former Tech Writer at The Guardian
    Presentation: Free apps – the end of an era?

09:00 – 17:00 finish followed by the drinks reception

Free WiFi, three-course lunch and refreshments included.

We have a number of meeting rooms which will be freely available to those attending if required.


This conference will be held at the Department for Continuing Education, Rewley House, Oxford.

ForumOxford Online

ForumOxford, the web-discussion forum of the Technology Programme, was established to bring together the best thinkers in the telecoms industry to enable the sharing of ideas on all aspects of mobile applications with other like-minded members of the community. ForumOxford has been a huge success and now has over 2000 members with participants from 87 countries and from six continents. Figures correct as of 9 February 2011.

The lively online debate within ForumOxford’s online environment resulted in numerous approaches asking for a face-to-face event to capitalize on this success. ForumOxford: Future Technologies Conference is the answer to these requests. Furthermore, participation in the ForumOxford: Future Technologies Conference will provide access to the leading bloggers in the emerging web and mobile technology fields and as all those attending last year discovered, a great place to meet others who are leading the way in the world of mobile applications. In a poll by the leading New York publication Fierce Wireless, the top 20 mobile blogs worldwide included as many as six blogs belonging to ForumOxford members.

Ajit Jaokar, conference co-chairperson and moderator of ForumOxford, is an author and telecoms specialist and has recently taught the ‘Designing Multiplatform Apps: TV, Web, Mobile and Automotive Platforms’ CPD course at Oxford University. Ajit also founded Futuretext, which is an innovative publishing and consulting company focused on mobility and digital convergence – he is perfectly positioned to comment on the conference: ‘Creating ForumOxford along with Tomi Ahonen, and watching it grow so rapidly has been a fascinating experience. The high-level sponsorship of our event only goes to emphasise the quality of our membership and discussions. I am thankful for the foresight and support provided by the Oxford University in setting up ForumOxford’.

Tomi Ahonen, conference co-chairperson and independent 3G strategy consultant and author, who teaches the ‘Mobile as 7th of the Mass Media’ and other mobile-related Oxford University CPD courses, comments ‘I am very proud of the high level of professional discussion we maintain within ForumOxford. It makes me very proud to promote the Forum and to recruit new members. I personally keep on learning constantly from the various discussion topics.’

The University of Oxford’s Technology Programme has met the needs of the industry by doubling the number of courses offered in the past year, particularly in emerging fields in the industry such as Web 2.0 and mobile technologies.


Mr Tomi Ahonen

Role: Chair

Mr Tomi T Ahonen is the most published author in the mobile industry who released his twelfth book in 2011. Translated into several languages, he…more is the father of numerous industry tools, theories and concepts, and already referenced in over 100 books by other authors. Lecturing at Oxford University’s short courses on mobile, digital and media, Mr Ahonen has been quoted in over 300 press articles in major media like the Wall Street Journal, Business Week, the Economist and Financial Times, and is often seen on TV. He has presented papers at over 250 conferences in over 40 countries to a cumulative audience of over 100,000 on all six inhabited continents. Tomi’s Twitter feed is @tomiahonen

The Finnish born ex-Nokia executive is now based out of Hong Kong. Tomi Ahonen runs a boutique consulting company that provides strategic consulting services to clients needing support in the digital convergence space from small start-ups to Global 500 sized companies around the world including Axiata, Bank of America Merrill Lynch, BBC, BT, China Mobile, CNN, Ericsson, HP, HSBC, IBM, Intel, LG, Motorola, MTV, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, BNP Paribas, RIM, SK Telecom, Telenor, TeliaSonera and Vodafone.

Before starting his own consulting company in 2001, Tomi Ahonen headed Nokia’s Global Consulting unit and oversaw Nokia’s 3G Reserach Centre. Before Nokia, he worked for two operators/carriers, Elisa/Radiolinja and Finnet Group in Finland, and started his technology career in New York City at one of the world’s first internet service providers, OCSNY. Mr Ahonen’s accomplishments include creating the world’s first fixed-mobile service bundle; setting the world record for taking market share from the incumbent; and creating the world’s largest multi-operator billing system. Tomi Ahonen holds an MBA from St John’s University New York City. His latest book is The Insider’s Guide to Mobile.


Mr Ajit Jaokar

Role: Chair

Author and Telecoms Specialist

Ajit Jaokar is the founder of the London based publishing and research company futuretext…more ( focussed on emerging Web and Mobile technologies -including Web 2.0 and Mobile Web 2.0.

IIn 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the world economic forum. He hopes to use this opportunity to further extend the pragmatic viewpoint of the evolution of Telecoms networks in an open ecosystem.

Ajit is best known for his books Mobile Web 2.0, Social Media Marketing. Two new books (‘Open Mobile’ and ‘Implementing Mobile Web 2.0′) are being released in 2009.

His consulting activities include working with companies to define value propositions across the device, network, Web and Social networking stack spanning both technology and strategy. He has worked with a range of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles.

His recent talks and forthcoming talks include: CEBIT 2009;MobileWorld Congress(2007, 2008, 2009); Keynote at O Reilly Web20 expo (April 2007);Keynote at Java One; European Parliament – Brussels – (Electronic Internet Foundation); Stanford University’s Digital visions program;MIT Sloan;Fraunhofer FOKUS ; University of St. Gallen (Switzerland); Mobile Web Strategies (partner event of CTIA in San Francisco).

Ajit lives in London, UK, but has three nationalities (British, Indian and New Zealander) and is proud of all three. He is currently doing a PhD on Privacy and Reputation systems at UCL in London. Ajit is a fan of animation especially Tom and Jerry, Tintin and Asterix and likes the music of ZZ Top and other rock bands.

His blog OpenGardens is one of the top 20 wireless blogs in the world. His latest book is OpenGardens.



Dave Birch

Role: Speaker

Director, Consult Hyperion

David G.W. Birch is a Director of Consult Hyperion, the IT management consultancy that specialises…more in electronic transactions. Here he provides specialist consultancy support to clients around the world, including all of the leading payment brands, major telecommunications providers, governments bodies and international organisations including the OECD. Before helping to found Consult Hyperion in 1986, he spent several years working as a consultant in Europe, the Far East and North America. He graduated from the University of Southampton with a B.Sc (Hons.) in Physics.

Described by The Telegraph as “one of the world’s leading experts on digital money”, by The Independent as a “grade-A geek”, by the Centre for the Study of Financial Innovation as “one of the most user-friendly of the UK’s uber-techies” and by Financial World as “mad”, Dave is a member of the editorial board of the E-Finance & Payments Law and Policy Journal, a columnist for SPEED and well-known for his blogs on Digital Money and Digital Identity.

He has lectured to MBA level on the impact of new information and communications technologies, contributed to publications ranging from the Parliamentary IT Review to Prospect and wrote a Guardian column for many years. He is a media commentator on electronic business issues and has appeared on BBC television and radio, Sky and other channels around the world.


Alistair Crane

Role: Speaker

CEO, Grapple Mobile

Alistair Crane, a tenacious and charismatic entrepreneur, is the CEO and Founder of Grapple Mobile, the…more leading mobile and tablet app development agency in Europe and North America. Grapple work with the world’s largest brands and businesses, across all the major sectors, to create apps for multiple mobile devices including iPhone, iPad, Blackberry, Nokia, Android and Windows Phone 7.

Alistair possesses rare foresight into the trends in the mobile industry and a deep understanding of how to leverage the mobile channel in order to achieve business objectives.

Before Grapple, Alistair was the Head of Media Solutions at NAVTEQ which was later acquired by Nokia for over £5bn, and prior to that, one of the first members of the launch team for Blyk, an advertiser funded mobile network, founded by the Ex-President of Nokia.

Alistair was recently named one of the “Top 30 Under 30” by leading trade publication Media Week and has been shortlisted for the Rising Star Award at the Media Week Awards later this year. He is regularly invited to speak at international events around the world including The Monaco Media Forum, Ad:Tech, iMedia and The Guardian Changing Media Summit.


Andrew Griffin

Role: Speaker

Head of European Technology Equity Research, Bank of America Merrill Lynch

Tim Haysom

Role: Speaker

Head of developer marketing, Wholesale Applications Community (WAC)

Tim Haysom is head of developer marketing at WAC. He leads…more activities to assist new developers in getting their WAC applications to the worldwide market of WAC connected applications stores. He was previously the CMO of the OMTP industry consortium.

Tim has over 20 years of experience in the mobile telecoms industry, working with Operators, Vendors and many in the developer community. He was responsible within OMTP for the first industry activities to use web standards to enable a cross platform approach to application development, known as BONDI. In July 2010, the BONDI activity was transferred into the new WAC organisation and has formed a key component in the latest WAC specifications.

In his spare time, Tim plays the trombone and runs … And runs and runs. Tim holds a B.Eng. degree in Electronics from the University of Southampton.


Rich Holdsworth

Role: Speaker

A recognized name within the mobile industry for having true, proven, foresight into mobile internet Rich has been key in the creation of Wapple…more core technology. Rich has 8 years background in Web and Mobile Development and 8 years within Video Games Creation and Development as Lead Designer on ‘Number 1′ products. He was credited in the Sunday Times for creating the first ever WAP game.


Victor Keegan

Role: Speaker

Victor Keegan is a British journalist and author focusing on economics and technology issues. Born in London in 1940, he has spent most of his…more working life at The Guardian as reporter, financial correspondent, deputy financial editor, economics editor, business editor, duty editor, Chief Leader Writer, Assistant Editor and Online Editor. For 11 years he was a member of the Scott Trust, owner of the Guardian, the Observer and other media interests. He now writes a weekly column on the internet and personal technology and contributes to Guardian Unlimited’s web site and “Comment is Free” blog. He is also curator of the “SLart Gallery” in Second Life. With his colleague, Neil McIntosh, he introduced the Guardian’s first blogs (Technology and Games). In 2001 he started the first-ever text message poetry competition for the Guardian and in August 2003, kickAAS one of the first dedicated political blogs aimed at helping developing countries by abolishing agriculture subsidies. In 2008 he became chairman of a not-for-profit start up World Film Collective, WFC, that encourages youngsters in very poor countries to make and edit films with their mobiles. In 2010 he published two iPhone apps. City Poems links classic poems to the streets of London that inspired them using satellite links. Geo Poems contains all of the poems in his three books linked by geo-tagging to the people and places around the world that inspired them. He also writes poetry, paints, and takes photographs. close

Peter-Paul Koch

Role: Speaker

Peter-Paul Koch is a mobile platform strategist, consultant, and trainer in Amsterdam, the Netherlands. He specialises in HTML, CSS,…more JavaScript, and browser compatibility.

He has won international renown with his browser compatibility research; increasingly also on mobile browsers. He frequently speaks at conferences, has founded Fronteers, the Dutch association of front-end professionals, and advises mobile and desktop browser vendors on their implementation of Web standards.

On the Web he is universally known as ppk.

Currently he has about twenty mobile phones lying around on his desk. The one thing he never does with any of these phones is make a phone call.


Monty Munford

Role: Speaker

PR and Content Strategy, Wapple

Monty Munford is a Content Strategist with more than 15 years’ experience in mobile, digital…more media, web, social and journalism. He returned to the UK in September 2010 after living in India for two years, speaks regularly at industry events and writes on the mobile/social industry for publications such as TechCrunch and The Guardian. He also writes a weekly column on mobile/social media/technology for The Telegraph. He has also appeared with speaking parts in two big-budget Bollywood movies released in 2011.


Andy Smith

Role: Speaker

Peter Swain

Role: Speaker

CEO and Co- Founder, AlwaysOnMessage

As CEO of AlwaysOnMessage (AoM), Peter formed one of the first multi-platform mobile app…more agencies in Europe. Peter sets the tone for the company, with an overarching goal to provide AoM with drive, direction, and the ability to execute. His responsibilities range from creating a cohesive strategy amongst senior management, to ensuring there is a framework for processes and procedures that keeps AoM at the forefront of the mobile app industry, while allowing and encouraging evolution and progression. Peter works closely with the commercial, creative and tech areas of the business to ensure his vision, expertise and experience permeate all of AoM’s activities.

Prior to forming AoM, Peter was the Managing Director of Forward Slash Digital (FSD), one of the UK’s leading digital agencies offering web, intranet, SEO and online marketing. With a client list that included the MoD, Atlas Consortium and EDS, it was through his work at FSD that Peter recognized the significance of smartphone technology and the paradigm shift this had brought both to the market and the world. As a result, Peter shifted his focus and founded AoM.

His digital career has spanned the globe, having experienced great success in Dubai as the founder and MD of The Concept House, a specialist web and digital agency that helped facilitate the evolution of the digital industry in the UAE. As a result, he was appointed an advisor to the Royal Court of Dubai. Peter was also a key member of the prestigious First Tuesday Advisory Panel and was retained to speak regularly on a range of subjects for The British Council and the Institute of International Research.

Peter also works on the Board of Advisors for Media Sandbox, a tech incubator in the South West, and as a guest lecturer on mobile computing and HCI at Queen Mary University of London. He maintains good working relationships with development advocates across all platforms, including Google, Apple, BlackBerry and Microsoft. He is frequently quoted in Wired Magazine, speaks at a variety of conferences such as the global Apps World suite, and has been commissioned by Gartner Inc. to co-author a business report detailing the business steps for a company to utilize mobile successfully. close

Jose Valles

Role: Speaker

Jose has been working for over 10 years in different parts of Telefonica, developing a deep expertise in how to make things happen in a big…more corporation. He also keeps an eye on the entrepreneurial space through his current activity as Head of BlueVia, by starting his career in an SME division and even through running his own company. Positive, bold, enthusiastic and a challenger, Jose has always tried to improve the businesses he has been building and prides himself with the profile of a change agent. From 2009, Jose has been building a concept under the working name “Open Telefonica”, which ended up bringing BlueVia to life. BlueVia represents a great challenge: to position a major telco as relevant within the developer ecosystem. However, the market reaction has been very positive and he is totally focused on making BlueVia grow, gaining industry scale through the WAC initiative and working with developers around the globe to adopt BlueVia’s APIs. Father and husband, Jose is a people person, very talkative, loves travelling to other countries and has lived for long periods in the UK and Czech Republic. Now living in Madrid, he tries to escape as much as possible to the Pyrenees and snowboards as often as he can. close

Prof William Webb

Role: Speaker

Chief Technology Officer, Neul

Professor William Webb BEng, MBA, PhD, CEng, FREng FIET, FIEEE.

William is one of…more the founding directors of Neul, a company developing machine-to-machine technologies and networks, which was formed at the start of 2011.

Prior to this William was a Director at Ofcom where he managed a team providing technical advice and performing research across all areas of Ofcom’s regulatory remit. He also led some of the major reviews conducted by Ofcom including the Spectrum Framework Review, the development of Spectrum Usage Rights and most recently cognitive or white space policy. Previously, William worked for a range of communications consultancies in the UK in the fields of hardware design, computer simulation, propagation modelling, spectrum management and strategy development. William also spent three years providing strategic management across Motorola’s entire communications portfolio, based in Chicago.

William has published 11 books, 80 papers, and 18 patents. He is a Visiting Professor at Surrey University and DeMontfort University, a member of Ofcom’s Spectrum Advisory Board (OSAB) and a Fellow of the Royal Academy of Engineering, the IEEE and the IET where he is as a Vice President. His biography is included in multiple “Who’s Who” publications around the world. William has a first class honours degree in electronics, a PhD and an MBA.




My ethics statement











May 2012 : New book – ‘Concepts of programming for kids’

-   I am working on a book called Concepts of programming for kids – written jointly with my eight year old son. The content for this book will be ‘open’ ie freely available – loosely modeled on Khan academy . We may have a venture subsequently to create courseware based on the content offline or in digital format

Ethics statement – Oct 1 – 2011

Walt Mossberg has an excellent ethics statement on his blog.

Inspired by that statement and considering my work.

I expect that this statement will evolve over time, but here is the version as of Oct 1 2011

-          I am the founder of the London based publishing and research company futuretext. Currently, Futuretext’s areas of research include: Smart cities, Open systems including ‘White space’ networks, Digital policy and the Mobile web. Futuretext will also cover the wider application of technology to humanity and to open societies.

-          futuretext specialises in identifying and researching cross-domain technology trends. Futuretext publishes books and also consults with customers globally. Our books are sold worldwide through the Web site and also through partners like Amazon. In some cases, corporate customers buy books in bulk

-          My consulting activities through futuretext include working with companies to define value propositions across the ‘converged stack’ incorporating devices, networks, the Web, the Cloud and Social networking.

-          I have worked with a range of commercial and government organizations including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles (key customers listed below)

-          Since May 2005, I have founded and run the OpenGardens blog which is widely respected in the mobile/telecoms industry. The OpenGardens blog has covered the convergence of Telecoms and the Web and it’s disruptive impact on their value chains

-          The OpenGardens blog receives occasional advertising which is always listed on the blog itself but the blog is not designed as a high traffic blog to gain income from advertising since it covers a relatively niche area

-          Over the years, my work has been covered in media like the BBC newsnight, CNN Money, BBC Digital planet, Robert Scoble’s podcast and others. This is an on-going for both traditional and new media.

-          I have spoken at many conferences which include MobileWorld Congress(2011, 2009, 2008, 2007); CTIA 2011, CEBIT 2009; O Reilly Web20 expo (April 2007);Keynote at Java One; European Parliament – Brussels – (European Internet Foundation); Stanford University’s Digital visions program; MIT Sloan; Fraunhofer FOKUS ; University of St. Gallen (Switzerland) and various Informa conferences on Telecoms. Some of these conferences are paid. Many cover travel expenses. Some are revenue shared with organizers.

-          Companies I have worked with over the years include the below. Many of these relationships have been on-going but some have been for specific tasks: Telefonica, Gemalto, SIM alliance, Webinos, Sandisk, OMTP, Palringo, Ecrio, LG, Microsoft, Skype, itsmy and Xtract

-          I live in London, UK and I am a British citizen. I was born in India and I also have New Zealand nationality. Thus, I have three nationalities but in practical terms and for all work related issues, my primary nationality is British. My views could be described as ‘Pro UK’, ‘Pro EU’, ‘Pro Transatlantic cooperation’ and ‘Pro Global free trade’

-          Over the last year, I have been an active part of the EU funded research project called Webinos. Webios is an EU funded project aiming to deliver a platform for web applications across mobile, PC, home media (TV) and in-car devices. Webinos uses Open source.

-          I have a deep understanding of Open source and Open standards and their interplay across platforms. I recognise that the terms ‘Open Source’ and ‘Open Standards’ are polymorphic (i.e. have varying meanings according to context). Nevertheless, my view leans towards Open systems both for technology and for humanity and to an inclusive technological ecosystem

-          I believe that diversity reduces risks and increases insights. I have used this principle in my thinking, writing and in the creation of the Policy bloggers network. My personal ethos leans to being a humanist and a libertarian

-          I am studying for my PhD which UCL (part time). This research involves working with White space spectrum and applications like healthcare and rural broadband. In this context, I work with Neul ( which is a pioneer in White space spectrum in Cambridge. This relationship is research based (not commercial) but philosophically, I support the idea of White Space spectrum since it opens up networks and brings innovation to the market

-          In 2009, I was nominated to the World Economic Forum’s ‘Future of the Internet’ council. I have been associated with WEF initiatives in 2009 and beyond

-          I moderate/chair Oxford University’s Next generation mobile applications panel and conduct courses at Oxford mainly in the next generation Telecoms domain. These are paid courses.

-          In 2011, I was nominated to the World Smart Capital program – which is based on Smart cities  in Amsterdam. This is commercial relationship in an advisory role.

-          I have written a number of books which include Open Mobile, Social Media Marketing, Mobile Web 2.0 and Open Gardens. These books and also books written by other authors but published by futuretext are a source of income

-          Futuretext collaborates with some key business partners who we also promote where possible (example blogs, events etc). These include: Dr Nick Allott, Tony Fish, Chetan Sharma, Tomi Ahonen and Larry Lockhart

-          I sometimes act as an advisor/mentor to masters students in Europe. Xi She from China and Priscila Grison from Brazil are the two most recent students. I also help students who I mentor with contacts, placements etc where possible

-          I am interested in understanding/meeting adults diagnosed with autism. I may talk of this issue in the OpenGardens blog, but it is a personal interest and my research does not extend to this domain

-          Finally, I am collaborating with for my latest book which involves understanding brainwave meditation. At the time of writing, this is a non-commercial relationship. Futuretext is using neurosky APIs to develop a new system

I will try and update this statement when relevant and evolve it over time. It will always be ‘a work in progress’ and will never be perfect but I will try and keep it as accurate as possible. This is a good place to find out more about ethics statements

Any comments – please contact ajit.jaokar at

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