My digital footprint personal data tradeoff report

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In an earlier post, I mentioned about the Digital footprint summit  for which I am working with Tony Fish

Here is another element we are considering as part of this event. For the lack of a better word, I will call it: My digital footprint personal data tradeoff report

The crux of the issue with My Digital Footprint is the propensity of customers to trade data for services

So, the question is: Could we predict the tradeoff between what elements of customer data would we share and for what services?

This is more than a survey and possibly involves techniques like the Analytic Hierarchy Process AHP  and pairwise comparisons

I seek comments on this if you are interested to know more





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