All marketing is now dominated by two trends: Marketing is becoming social and also Marketing is becoming influenced by mobile devices. Qs is: How can brands gain customer mindshare in this scenario? Earlier this year, I announced that I will be working with Nick Allott on a new book and I am happy to announce the first of our two books.
Mobile mindshare: strategies for exploiting mobile web and applications for customer conversations By Ajit Jaokar and Nick Allott is all about using the mobile device to gain customer mindshare.
We address a simple question: If you have a business and you want to formulate a mobile strategy, what should you do to maximise customer mindshare?
After a long wait, the mobile era is well and truly upon us. But the age of mobile payments is still a year or two away. Instead, the mobile device has now become a ‘must have’ ingredient for interfacing with your customers, simply because most customers are accessing your site from mobile devices (including tablets)
This book first looks at what is mindshare (the customer behaviour) followed by customer touchpoints. We take a holistic view of the customer interaction and thus the customer touchpoints include: Mobile Web, Blog/wordpress, Twitter, Facebook, Google/SEO, Mobile apps(iphone, android, Blackberry and Nokia), Foursquare and Google Plus.
The real value lies in the connections between these touchpoints when linked to mobile devices i.e. using the ability to integrate and connect the dots between all of the above (which is the theme of the book)
We next discuss the Mobile Web and Mobile apps ecosystem including cross platform strategies (ex phonegap) and then the Principles of mobile experience and mobile design.
With this background, we can now discuss the core theme of this book i.e. how to maximise mindshare using all the customer touchpoints based on a mobile strategy i.e. connecting the dots
Finally, customer touchpoints would not be complete without the content, specifically content curation.
The book is based on live deployments of our apps
If you wish to know more about the book or it’s related workshop, please email me at ajit.jaokar at futuretext.com