A new report says that .. Mobile’s share of digital advertising to quadruple over next four years: Borrell exec
While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads,
according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on a “wild trajectory,” from $500 million last year to $1.2 billion this year, $3.3 billion in 2012 and $6.6 billion in 2013.
This is very interesting and we(as a company) are also planning to launch a mobile web and app service for blogs and books. We are considering Smaato especially for their relatively sophisticated offerings for instance real time analytics (pdf). Any comments / feedback welcome on this