Mobile’s share of digital advertising to quadruple over next four years

A new report says that .. Mobile’s share of digital advertising to quadruple over next four years: Borrell exec

While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads,
according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on a “wild trajectory,” from $500 million last year to $1.2 billion this year, $3.3 billion in 2012 and $6.6 billion in 2013.

This is very interesting and we(as a company) are also planning to launch a mobile web and app service for blogs and books. We are considering Smaato especially for their relatively sophisticated offerings for instance real time analytics (pdf). Any comments / feedback welcome on this


  1. That seems wildly out to me.
    I’m sure that mobile will rise significantly in the next 4 years, but not nearly that much.
    Online ad spend is over 50% search.
    Search doesn’t really drive much revenue online, so let’s assume that that won’t really be moving.
    Similarly classified and directories make up about 20% of so (at least in the UK – job ads etc)
    Again, that won’t really be moving online.
    Local ads will move to mobile, but probably from other media like TV and press, rather than online, I think.
    I’d be surprised if mobile’s share is over 25% in 2015

  2. ajit says:

    Thanks Dan agree its an optimistic forecast .. but having said that .. I think mobile is growing exponetially in many areas so it may well turn out to be true!