I was chairing Mobile Web and Mobile apps yesterday at CTIA and we had a presentation/panel about a new (maybe even the first?) HTML5 appstore called Zeewe from Fabricio Bloisi CEO of the Brazilian company Movile. Although I was very tied up due to the chairman role at Mobile Web and Apps, I am always interested in the evolution of HTML5.
What exactly is an ‘HTML5 appstore’?
Essentially, it is a way to package and deploy rich web apps and create a commercial ecosystem around it through a billing provider.
‘HTML5’ is a moving goal post as well know but at least some of the components are stable and they apply to apps – for instance richer UI, offline storage etc. To that, if you add billing, you create an ecosystem aka a web based appstore.
All the pieces exist but have not been put together coherently before and this could also apply to both feature phones and smart phones on any device which has a mobile browser
Hence, the strategy is interesting
In 2 weeks of the beta version, the Zeewe store already reached 100,000 visitors – of which 10,000 installed and used the Apps daily. Billing is done through the micropayment provider Mozca
Zeewe is currently available on iPhone, iPad, Android and iPod
I like the focus on HTML5 rather than the current third party appstores which combine many technologies
I will follow this in more detail when I get back online after CTIA