Jeanette Carlsson to run EMEA Operations for Marketshare

I don’t normally publish a press release but sometimes I make an exception ..

Over the years of speaking at various top events and meeting so many senior execs in Media, Telecoms and Tech, I have many friends whose careers I follow. I blogged about Jeanette Carlsson before when I (invited Jeanette to speak at Oxford University’s next generation mobile applications panel). Prior to that we met at an event from her days at IBM where she was a (Telecom Industry Lead, Value Creation at IBM) and then New Media Leader, Strategy & Transformation at IBM

Now, I am very pleased to see that Jeanette Carlsson will run EMEA Operations for Marketshare. This is a great move for Jeanette and also a good win for Marketshare. Shigeyuki Tomomatsu also joins Marketshare to Head Efforts in Japan.

Seperately, I look fwd to meeting Dr Dave Cavander, Chief Science Officer – MarketShare at CTIA Orlando – Tablets event which I am chairing

Congrats to Jeanette, Shigeyuki and also Marketshare for this.

The press release below

MarketShare Accelerates Global Expansion with Seasoned Executives from IBM and Yahoo! Japan
Shigeyuki Tomomatsu to Head Efforts in Japan

Los Angeles – February 22, 2011 – MarketShare, the marketing analytics
industry leader, has named Jeanette Carlsson EVP and Managing
Director/EMEA, and Shigeyuki Tomomatsu as EVP and Managing
Director/Japan. MarketShare is rapidly expanding its existing
international operations to better serve its growing number of
multinational as well as regional clients.

MarketShare is an analytics company that helps businesses grow
efficiently by revealing what really drives demand. The company’s
software, services and solutions are capable of measuring cross-media
and cross-channel effects, including offline, online and in-store
activities in order to power results for leading marketers worldwide.
With a uniquely strong expertise in quantifying the impact of search,
display, social and mobile on brand equity, sales and profits,
MarketShare’s platform has been leveraged by more than half of Fortune
100 companies and other high-profile organizations across dozens of

Jeanette Carlsson joins MarketShare after ten years with IBM, where
she was Business Strategy and New Media Leader for IBM Global Business
Services, Communications Sector. In that capacity, she ran IBM
Consulting’s TMT Business Strategy and New Media Practice. Previously,
Ms. Carlsson held a number of leadership positions in IBM Global
Business Services and prior to that she was a Principal Consultant at
PwC. She has also held a number of executive positions with Omega
Partners, BDO Stoy Hayward, Coopers & Lybrand, and the EU Commission
in Brussels.

Shigeyuki Tomomatsu has almost 20 years’ experience at some of the
world’s leading consumer companies and largest corporations.
Previously, Mr. Tomomatsu was Vice President of Marketing at Yahoo!
Japan, where he led a marketing organization of more than 80 people
and was responsible for all marketing activities. Prior to that he
served as Director of Strategic Planning and Brand Communication at GE
Consumer Finance, and held various senior executive positions at
Coca-Cola Japan, Johnson & Johnson, and Dentsu, Young & Rubicam.

Iván Markman, COO of MarketShare, said, “As our global demand
increases, so does our need for seasoned marketing and technology
executives to lead the adoption of our analytics and software.
Jeanette Carlsson and Shigeyuki Tomomatsu are huge talents who will
ensure our clients in EMEA and Japan have the business intelligence
they require to make the most effective marketing resource allocation
decisions on an ongoing basis.”

MarketShare’s global expansion is the latest in a series of decisive
steps the company has taken in the last year to secure its position as
the marketing analytics leader. In February, MarketShare announced its
acquisition of MarketingNPV, a specialized technology and advisory
firm that provides processes and tools to benchmark and improve
marketing performance. MarketShare also entered into an alliance with
comScore to integrate comScore’s proprietary search, display, mobile
and video data into their marketing analytics in January 2011. In
August, MarketShare acquired JovianDATA, a marketing business
intelligence and data analytics technology firm that provides
on-the-fly digital attribution analytics.

About MarketShare
MarketShare is an analytics company that enables businesses to grow
efficiently by uncovering which actions really drive results. Founded
in 2005, MarketShare has a track record of ground-breaking innovations
in data, modeling and software and has worked with over half of the
Fortune 100. MarketShare’s platform provides a combination of
technology, data, modeling and business intelligence solutions that
lead to improve decision-making for businesses. The company is
headquartered in Los Angeles, California with offices in San
Francisco, New York, London, Tokyo and Bangalore. For more
information, please go to:

Kyle Giunta
[email protected]