This is another in the series of ‘Innovative advertising’ i.e. advertising that caught my attention – previous nominee was ultrachloraseptic
And this time it Kronenbourg1664 and the slow version of Motorhead – Ace of spades song ..
However, Kronenbourg 1664 created a ‘slow version of this song’ when they took Lemmy and his band Motörhead to a French bar. Here, inspired by the laid back atmosphere and a slow, cold Kronenbourg 1664, they played their legendary manic song, The Ace of Spades, at half the normal speed.
When I first heard it, it was stunning.
Surely, it could not be Lemmy! but it was! ..
And the ‘slow’ version is a classic .. kind of reminds me of Clapton with the unplugged version of Layla which went on to top the charts on its own as well ..
This is the slow version of Ace of Spades ..
And this is now Ace of Spades is meant to be enjoyed in its full glory (note dialog at the end is not work/family friendly)
The full slow version of the song is .. Motörhead – Ace of Spades (Slow Acoustic)
All in all – an excellent ad and a new version of Ace of Spades ..
Not your Christmas number one with X factor and all .. but this kind of timeless Rock classics still has a fan base I hope ..