Keynote at ip3 conference – Toronto: Invisible touch: The invisible impact of Apple, iPhone and iPad in transforming the ecosystem and the opportunities and challenges it creates for designers, developers and marketers

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I have been way too tied up with projects and forthcoming books, but the ip3 conference in Toronto was too interesting to resist. I am giving the keynote at the ip3 conference in Toronto on the 21st of June..

As far as I can see, the iP3 conference is the first conference based on the iPhone, iPad and the iPod and also Toronto is a centre of excellence for design. Both factors will make this conference interesting. I have spoken at Toronto before and have many friends. So, look fwd to this. If you are there, please contact me and we can meet (ajit.jaokar at futuretext.com)

My keynote abstract as below

Invisible touch: The invisible impact of Apple, iPhone and iPad in transforming the ecosystem and the opportunities and challenges it creates for designers, developers and marketers

On first impressions, the success of the iPhone could be attributed to it’s User Interface. But the User Interface(touch) was just the starting point. The ‘invisible’ impact of the iPhone has transformed the ecosystem and has extended beyond touch(UI). Apple started with the customer experience and then worked backwards into the value chain i.e. content(including professionally generated content and user generated content), applications, device and network. Traditionally, these elements innovated within their own silos but the new apple ecosystem successfully managed to unify all these elements and create a new value chain. This transformation continues with the iPad impacting the publishing industry.

This keynote will discuss what these trends mean going forward. It will span the ecosystem from UI, apps, content, iPad, iPhone 4 etc. It will also discuss the wider issues and challenges beyond the iPhone platform and the implications for designers, developers and marketers

Title inspired by the excellent album by Genesis – Invisible touch :)