Comments on: Most brands are boring, Understanding Social Graph Optimization and Ken Lee

By: Rose Kue

Rose Kue — Wed, 03 Feb 2010 17:05:09 +0000

Just a quick note that it’s #smwldn, not #swmldn (honest mistake)

By: Anonymous

Anonymous — Wed, 03 Feb 2010 13:32:35 +0000

thanks suparna. it was good to meet you briefly. lets keep in touch kind rgds Ajjit

By: Ajit Jaokar

Ajit Jaokar — Wed, 03 Feb 2010 13:23:06 +0000

it as great to meet you Antony and much to discuss esp Russ Ackoff fans look fwd to your book with anticipation. kind rgds Ajit

By: Antony Mayfield

Antony Mayfield — Tue, 02 Feb 2010 14:22:53 +0000

“Most brands are boring”, was definitely my favorite quote of the day.
It is kind of an heretical thing to say among marketers, as our focus is utterly on the brands we work with much of the time…
…too much of the time, obviously, as when we are competing in attention markets, our focus should be first on the user, second on the competitive landscape (what else it out there that is more interesting than we are).
“Brands are boring” is a useful phrase, perhaps, reminding us that they have to fight hard for attention, not just wait for it to turn up because they have coloured themselves in differently, hired a new celeb or concocted an over-engineered, under-imagined “viral”.

By: Suparna

Suparna — Mon, 01 Feb 2010 22:33:29 +0000

Great reminder of this afternoon. The likes of ‘Ken Lee’ seem to be the future of marketing for ‘boring’ brands. By the people for the people. It is so simple though can get very complex when it comes matters of legality and privacy.