By: Ajit Jaokar

Ajit Jaokar — Sun, 07 Feb 2010 10:49:32 +0000

Thanks Art
Re: So, the bottom line is that the future is starting to evolve and shouldn’t be measured yet from either a consumer social or business perspective.
I think while the future is not with the consumers yet – the trends are clear. I agree not easy to measure(and thats why I was looking at papers as opposed to books etc) but its certainly an area of research which I am tracking many thanks kind rgds Ajit

By: Art Rosenberg

Art Rosenberg — Thu, 04 Feb 2010 08:47:04 +0000

Although I have been looking at all forms of communication contact from a business perspective, I have always viewed mobility as a prime driver for flexibility of choice. this is because when a person is mobile, there is no guarantee that they may be able to look, type, talk or listen at any point in time.
If the contact is time sensitive, the user will choose what they are able to do at that moment, rather than wait until later. That means choosing some form of messaging or “click-to-call” if the recipient appears to be both accessible and “available” (presence status).
We are only now starting to see that voice conversations (phone calles) can be more efficiently initiated as an alternative to texting. Further, we are also seeing voice messages (which are easier to create) being automatically transcribed into tex, which is faster to read and navigate. All of this “transmodality’ is beinging facilitated by multimodal mobile “smartphones.”
So, the bottom line is that the future is starting to evolve and shouldn’t be measured yet from either a consumer social or business perspective.

Comments on: Growing evidence for preference of multi-channel(multi-modal) communication among the young ?

By: Ajit Jaokar

By: Art Rosenberg