I am trying to find evidence for preference for multichannel/multi modal communication among the young .. By ‘multi channel communication’ I do not mean it in the marketing sense i.e. the ability to send communications to people (advertisements). I mean this more in the communications sense among people(especially younger people) independent of marketing -
For example: The initial contact is made through a voice mail but the response is via IM(chat). Or initial contact is made by email – response is by twitter etc
A recent paper called Evolving mobile communication practices of Irish teenagers addresses this question. One of the goals of this paper is to investigate how the teenagers’ adoption of recently emergent Web 2.0 applications (social-networking web sites and instant messaging services) tends to bring about a re-positioning of the mobile phone’s role as a communications channel.
Their findings suggest that the teenagers’ relationship to the mobile phone is evolving as newer communications applications emerge. In particular, the technical competencies and media literacies necessary for multi-model communication are evolving fastest where locational and socio-economic conditions are most favourable i.e. small groups of teenagers were adopting multi-modal/ Web 2.0 communications paradigms where locational and, especially, socio-economic conditions were most favourable, ex: middle-class urban teens with good family income etc
The paper argues that, despite universal ownership of the technological device among the sample of teenagers, the mobile phone is caught up in wider digital and socio-economic divides.
I have been saying this for a long time .. i.e. ‘mobile’ is a part of a multimodal communication – especially among the youth and consequently a single mode of communication is a myth especially amongst younger people. (Mobile Youth is a myth)
To me, a multimodal communication would include many channels with integrated communications both in synchronous and non synchronous modes – ex facebook, IM, Twitter, Skype, SMS, Voice are holistic and multimodal – especially going forward.
I also believe that Operators are adopting this trend – for example with Vodafone 360.
While still not publicised well, Vodafone 360 FAQ just says that ‘Vodafone 360 is available to customers on 247 mobile networks in more than 60 countries.’ but not much else.
Same with the Orange On – but these can be used to indicate that the trends are changing to a converged mode of communication from mobile devices
Is there any other research that points to this trend?