Mobile Cloud Computing – Insights from Orange Business services Cloud computing ambitions ..

I have been tracking Mobile Cloud computing – especially from the Operator perspctive. See Mobile Cloud Computing – the silver lining for Operators

Here is the full press release from Orange on Dec 18 Orange Business Services sets out its ambitions in cloud computing

My comments are under AVJ. This shows us where the market is heading. I am not saying about the feasibiluity – but more about the direction. The critical question for me is: How will Operators distinguish themselves from Internet based Cloud providers; What is the fixed – mobile mix; How can they provide end to end security

Orange Business Services sets out its ambitions in cloud computing

Orange announces complete cloud computing services, from infrastructure to real-time business applications;

Leveraging its cloud-ready network, Orange is best placed to provide enterprises with simpler, safer and more flexible cloud services.

Orange Business Services, which has already rolled out successful cloud services, such as IT Plan* and Flexible Computing** , will launch a dozen of new cloud computing services in the coming 24 months, covering six main areas including real-time applications, collaboration, security, infrastructure, cloud-ready networking and vertical solutions for specific industries.

AVJ:

a) IT plan = desktop virtualizatio; Flexible Computing = hosted virtualized infrastructure. I think both have a large FIXED component

b) covering six main areas including real-time applications, collaboration, security, infrastructure,

Cloud computing allows users, whether companies or individuals, to access IT resources and applications from the network relying on its processing and storage capacities.

complete cloud computing services

Complete cloud computing solutions include a full range of services, from infrastructure to real-time business applications, supported by our cloud-ready network ensuring rapid scalability with full security and end-to-end service level agreements.

AVJ:

lots of buzzwords .. but still significant to breakdown to know meaning of:

Cloud ready network, real time business applications, rapid scalibility, FULL security, End to End service level agreement

Our full lifecycle approach allows us to provide our customers with step-by-step guidance during their transition to cloud-based services, accommodating hybrid models, which are the most suitable for many enterprises.

AVJ: Again .. meaning of transition to cloud-based services and hybrid model is unclear

While Internet-class cloud computing brings cost reduction and scalability, it delivers very little visibility on security and can generate performance issues. Within the Orange cloud, we can deliver and manage all business critical applications and IT infrastructure as a service, with a one-stop-shop approach. The complete, end-to-end solutions provide customers with usage-based pricing and self-service through a user-friendly portal.

AVJ: This is an attempt to distinguish itself from the Internet-class cloud computing services. I think Operators will need this to distinguish themselves from the Amazons of the world

the Orange expertise

Orange already has solid expertise with cloud services, in part thanks to a strong existing portfolio and 150 cloud computing specialists. In addition to managing 12,000 servers for enterprise customers, we can design, build and operate private clouds for large multinational companies.

“Operating cloud computing services is in our DNA,” said Barbara Dalibard, president and CEO, Orange Business Services. ” The network is the cloud, and our experience and expertise in network and communications services place us in the best position to deliver high performance cloud computing services to support our customers’ transformation. We are committed to leveraging our global capabilities to deliver secure and flexible cloud computing services to our customers,” Dalibard added.

“Telecom operators are ideally positioned to provide secure and resilient cloud services,” said Camille Mendler, vice president of global service strategies at Yankee Group. “Enterprises need pervasive connectivity to virtualized assets, backed with robust performance guarantees and transparent monitoring tools.”. “Not least, there is an urgent need for trusted intermediaries to federate private, public and hybrid cloud environments. Telecom operators are stepping up to play this critical role.”.

Leveraging our position as “Best Global Operator”***, Orange can rely on its international network, high standard service and security, as well as end-user and device management capabilities, to drive this new generation of cloud services.

AVJ: secure and resilient cloud services,

“Enterprises need pervasive connectivity to virtualized assets, backed with robust performance guarantees and transparent monitoring tools.”. “Not least, there is an urgent need for trusted intermediaries to federate private, public and hybrid cloud environments. Telecom operators are stepping up to play this critical role.”.

I find this statement VERY interesting .. especially the ‘trusted intermediary’ bit

helping customers transform their businesses

Enterprises are seeking ways to transform their businesses, yet most cannot implement change faster than their IT can support. The need for change is the driving force behind the evolution to cloud computing capabilities.

This new computing model alleviates the need for upfront investments when deploying new applications. In addition, cloud computing services are yet another way to help our customers achieve their green IT objectives.

The Orange Business Services complete cloud computing portfolio also includes consulting services to both help customers understand the potential of cloud computing for their business and to plan their transition.

More information on: http://www.orange-business.com/cloud

AVJ: Green IT! how?

And http://www.orange-business.com/cloud is in French! :( I will try and know more

On one hand, one could say that it is a collection of buzzwords(as much of Cloud is) but I genuinely believe that Operators have a role here so I am going to find a lot more.

Comments welcome

Shall keep you posted

kind rgds

Ajit

Comments

  1. yosko_s says:

    I’m having a hard time reading through the buzzword babble.
    What exactly is it that they are offering on top of current cloud suppliers (amazon/azure)?
    How do they differentiate themselves?
    What advantage do they have over “internet based” clouds?
    The only thing I can think of is that they are closer to the mobile-data-pipes, so a (native?) mobile app can have better access to their data-bases.
    Saar

  2. Ajit Jaokar says:

    Hello Saar, I agree its a bit of an alphabet soup as I said in my comments as well. But I still think that there is something interesting behind the announcements. The main questions for me are as I said: How will Operators distinguish themselves from Internet based Cloud providers; What is the fixed – mobile mix; How can they provide end to end security? I will continue to explore this space, kind rgds Ajit PS happy new year!