Mobile monday Oslo presentations ..

Mobile Monday Oslo was a great event and many thanks to Shaun and his team for organising it.

I am in Munich speaking at M-days but here is a quick post for the videos for MoMo Monday. Always a pleasure to speak alongwith Tomi Ahonen, Martin Sauter and Andrew Grill

The order of the speakers is: Shaun Tomi Ajit Steinar Andrew and Martin


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The harman Bajwa facebook vanity page episode: What happens when facebook auctions YOUR Identity to the highest bidder and masquerades as the WEB

The harman Bajwa facebook vanity page episode.JPG

Techcrunch does a great job of showcasing the harman Bajwa facebook vanity page incident .. and it has profound implications

In a nutshell,

There is a guy called Harman Bajwa

who owns the facebook vanity domain

facebook has revoked it for allegedly ‘impersonating’ Harman international

And retrospectively sold it to Harman International presumably

with whom they are ‘working’

If your name happens to be ‘Harman’ – I think it is legitimate that you try to get the facebook vanity name ‘Harman’

This has profound implications

Facebook is a site … It is not the web

That’s why I don’t support such proprietary implementations MASQUERADING as the Open Web

This is an interesting episode and lets see how it develops but good on techcrunch again for this post

Pic – the REAL Harman Bajwa (as far as I am concerned!)


Facebook gives back Harman his name and apologises

That’s good news :)

Mobile parallel universes: The psychological meaning of Mobile to the younger generation

mobile parallel universes.JPG

I wrote this partly out of fun .. I was trying to show the deeper meaning of mobile to young people .. using an analogy of parallel universes

It brings a lot of my personality into the post(Quantum mechanics, Comics, Archeology etc).

comments welcome ..

Quantum mechanics tells us of the fascinating possibility of parallel universes . While these parallel universes may appear to be in the realm of science fiction, many young people who use mobile devices already inhabit such universes in their own mind.

To them, these universes are real and significant since these universes revolve around themselves (they are the stars)

It is easy to think of pictures taken from mobile devices as static images, but to their creators, they are much more because they have a unique meaning. The images also have a special meaning in context of their community (the parallel universe) they inhabit

The psychosocial impact of Mobile devices is an emerging topic. (i.e. one’s psychological development in an interaction with a social environment)

In the paper Mobile Identity: Youth, Identity, and Mobile Communication Media Gitte(pdf) quotes a young girl (age sixteen) who says: Parents usually don’t know how important a tool the mobile has become in young people’s lives. They only think about the communicative function, not the social meaning. They then explore the psychological meaning of mobile devices to young people in greater detail. A mobile device has two functions: communication and also a social element. Since the young person’s Identity is tied to the mobile device, it becomes fluid – both in the physical sense (mobility) but also in the social sense (going in and out of communities). Besides mobility, the mobile device also has Availability, presence, the ability to document experiences and acts as a learning tool (since it acts as a reference point and a filter through the friends in their social network)

This means, young people inhabit a world of constant visual and textual streams which become a part of their identity (i.e. they are often afraid to ‘miss something’ significant in their world). The captured image is proof that ‘I was there’. It need not be ‘special occasions’, rather it is more about ‘what goes on in their mind at that time’. When shared, it is a part of an emerging collective consciousness their own parallel universe. They invest time in capturing the moment since it is a part of their own Identity(what’s on their mind) and consequently they are keen to ensure that it is a part of their collective consciousness i.e. received/shared/communicated to their own group(of which they are the star)

When I read this for the first time, it sounded like an alien world. But is it?

Children has always lived in their own worlds .. A space of their own .. Away from every one else which they create. As a child, I used to read comic books extensively(especially Disney, Hanna Barbara, Tintin, Asterix etc) which I still do! It is a unique world that has meaning only to me ..

We see the same phenomenon today .. But through an interactive mobile medium. The mobile device has become a social artefact i.e. an object made or modified by a human being.

Ancient human beings made rock paintings in caves which depicted their world ..

Through their mobile images, the young inhabit their own private world .. Which revolves around them.

Their own (mobile) parallel universe!

PS: If you are interested in parallel universes, see this BBC link on parallel universes and the work of Michio Kaku whose site is HERE

I first got interested in this topic after reading Hyperspace a few years ago and

Parallel worlds is also good and more recent

Image source:

Star Wars Opening text entirely in HTML5

very cool! The future of browsing!

Shows the power of HTML5

If you had an HTML5 capable browser you can see it but if not this video will show you hhow it looks

see creator Guillermo Eteves blog for more

Speaking at Mobile Monday Norway in Oslo on Mon 25th

I am speaking at Mobile Monday in Oslo on this Monday.

Thanks to Shaun Thanki for inviting me

With Tomi, Martin Sauter and Andrew Grill as co-speakers .. this should be a great event

If you are attending, happy to meet up!

why did telefonica acquire Jajah?

In the flurry of announcements for nexus one at CES, some important announcements did not get the coverage .. one such is the acquisition of Jajah by telefonica ..

I have a theory ..

a) all voice is going VOIP. Already the core network has IP(through IMS). The access network is supposed to get IP through LTE

b) However, voice is the big bottleneck for LTE – hence initiatives like VOLGA and 3gpp voice

c) Now, both of the above have limitations. They will take a while to be ‘global’. Meanwhile the world cannot wait for the telcos to interoperate

d) Now this is where Jajah gets interesting. Jajah has a virtual network through VOIP servers across the planet. As gigaom says

However, Jajah’s struggles didn’t prevent it from building its own virtual network with special VoIP servers across the planet, connected through leased fiber connections. It also connects with various PSTN networks (see map). Think of it as a virtual global phone company that allows it to route calls from one place, say New York, to another like Shanghai, at ultra-low prices.

e) This means – telefonica gets a VOIP network globally and does not need to rely on either Volga or 3GPP voice. It could easily ‘offload’ long distance voice calls to the Jajah VOIP network. This could work well especially for Telefonica’s latam footprint

f) There is also a seperate case for Voice as a platform see visionmobile post HERE

If the above theory is true .. then I think it is a very clever move.

It also shows that VOIP has truly arrived!

Launch of OMTP BONDI widget competition – First Prize $5000

OMTP BONDI widget competition.JPG

OMTP has launched it’s OMTP BONDI widget competition with a First Prize $5000

The competition detalls are HERE

The aim of the competition is to create a widget using the tools, tutorials and examples on the BONDI website and upload it to the Competition widget gallery. There is a great panel of judges from across the industry who will meet in the week before the Mobile World Congress in Barcelona and choose the best widgets. These will then be ‘demoed in all their glory on a number of great handsets at the event’.

This is truly great news because as developers, the ‘deployment on handsets’ is the holy grail and I am curious to see the great handsets

The competition closes on February 8th – so there is not a lot of time!

The BONDI blog is HERE

My keynote at M-days 2010 in Munich at BMW-Welt


I am speaking at M-days 2010 in Munich at BMW-Welt .. this is one of the largest Mobile events in the German speaking world and its the first time it includes English speaking speakers as well. More details below. My keynote is with Intel, Deutsche Telekom AG, Qualcomm and others as below

M-Days 2010 – European Media and Mobile Experts Meet at the BMW Welt in Munich

Well-known International Speakers and English-Speaking Panels Focus on the Future of the Mobile Industry as well as on Application and Smartphone Trends

On 28th and 29th January 1,400 representatives of the mobile industry start the mobile year 2010 at the BMW Welt in Munich with one of Europe’s biggest mobile events: The international congress and trade fair M-Days – the home of MOBILE – offers deep insights into current and future trends in mobile technologies and marketing. International speakers from enterprises such as Qualcomm (UK), Rubberduck Media Lab (Norway), Intel Corporation, Futuretext, Southend United Football Club (UK), BBC worldwide (UK), Out There Media (US), Fjordnet Ltd (UK/F), Screen Digest (UK), Keynote Systems (Silicon Valley, USA) and SiMobil from Slovenia provide a comprehensive overview of upcoming developments. The M-Days are the ideal platform for the exchange of ideas between German and international partners.

Erding, 11th January 2010: The mobile industry will be at home in Munich when the international congress and trade fair M-Days – the Home of MOBILE takes place for the fifth time at the BMW Welt on 28th and 29th January.

Due to their enormous success in the last few years, the M-Days attract speakers, exhibitors and visitors from all over the world – the congress and trade fair has become a well-established platform for the international mobile industry. The fifth M-Days offer three simultaneous series of presentations, one of them especially for English-speaking audiences.

The first highlight of the congress will be the keynote of an authority in digital measurement, Gian Fulgoni from Chicago, co-founder of comScore Inc., dealing with “The Mobile Media Ecosystem – How Mobile is Changing the Game” on 28th January. Fulgoni says: “2009 was undoubtedly a big year for mobile, and 2010 will no doubt be an even bigger, more exciting one. Increased mobile usage patterns and the rapid evolution of the way consumers interface with their mobile devices are currently changing the world.”

M-Days: First Day

On 28th January there will be three English-speaking panels:

11.30 am – 01.00 pm

Mobile Trends 2020, Mobile Research and App-Commerce: What Comes Next in Europe?

Google activities send out a clear signal to the market: mobile is different and mobile is hot. The advance of touchscreen devices, app stores and new advertising approaches/formats are all coming together in a new kind of interactive mobile internet, a brave new place, where new content, new experiences and even new mobile search services will set the bar e. g. for mobile commerce, mobile video and TV.

In this session trend scout Monty C. M. Metzger, Ahead of Time, gives an overview of mobile communication trends 2020. Peter Broekroelofs, Service2Media, provides insights into the changing rules of mobile commerce. Ola Svartberg, Rubberduck Media Lab, shows how the “iPhone puts Mobile-TV in the Picture”. The panel is moderated by analyst Peggy Anne Salz, Founder of MSearchGroove

02.00 pm – 03.30 pm

Mobile Advertising & Media Trends in Europe and Around the World

This session explores what different markets can learn from each other about mobile advertising and what is working in the market. It shows in which countries mobile advertising has been applied successfully for the past two years and how the rapidly-growing markets of Central and Eastern Europe and those of Asia-Pacific implement their mobile advertising strategies and make profit, even amidst the global financial crisis.

The panel opens with the key speech of Tom Bohmann, Vice President BCC UK. Industry representatives such as Kerstin Trikalitis, managing director, Out There Media, Mark Davies, marketing manager, Southend United Football Club, Michael Schade, managing director, Fishlab Entertainment, and a representative of Ogilvy UK will share their experience and expertise with the audience. The panel is moderated by Mark Wächter, managing director of and MMA Global Board of Directors & chairman BVDW Section Mobile.

04.00 pm – 05.30 pm

Needs and Problems in the East-European Market

For most German and European companies Eastern European countries are an interesting growth market. This session focuses on the needs and problems, working business models and also the chances in this region. Learn from experts and their experiences in the Alps and Eastern regions.

Mirko Nedeljkovic, managing director, mineus )( s.r.o., Prague, Thomas Kicker, marketing manager of tele.ring, and Peter Pavic, managing director of Croatian SiMobil and Styria Media, will contribute to this panel. The south-east expert Harald Winkelhofer, IQ Mobile GmbH, Austria, will moderate this session.

Mobile Media Night, 8.00 pm: During the Mobile Media Night visitors have the opportunity to meet mobile experts to exchange ideas and initiate cooperations.

M-Days: Second Day

Mobile Fragmentation: Yet another OS, Browser and App Store on the Mobile Market?

The key-session provides an overview of the rapid changes in information technology and mobile communication. The vision for the future of mobile communication is a fully interconnected world in which every citizen will access, create and use content. Mobile offers a myriad of functions. Every day thousands of features are added to ease the consumer’s life. Yet mobile as a platform and channel is becoming increasingly complex. Fragmentation absorbs developing resources and causes confusion amongst consumers. What effects will mobile have on the micro- and macro-economy and the society in general? What is the best way to limit fragmentation and complexity?

Ajit Jaokar, founder of the London research institute and publishing house Futuretext, opens the keynote session. Jaokar is a highly respected commentator and author of the book “Open Mobile: Understanding the Impact of Open Mobile”. Also contributing to the panel is Wolfgang Petersen, director developer relations division Europe, Middle East and Africa, Intel Corporation. He is responsible for developing and managing Intel’s DRD strategy and programs across EMEA mature and emerging markets. Colm Healy, vice president of Qualcomm (UK), speaks on the topic “Mobile Applications – Beyond the First Wave” and Anuj Khanna, founder & CEO of Wireless Expertise Ltd (UK), presents the study “The Future of Mobile Application Storefronts”. Dr Rainer Deutschmann, senior vice president mobile products, Deutsche Telekom AG, provides input on mobile communication around the world. The panel is moderated by Mark Wächter, managing director of and MMA Global Board of Directors & chairman

BVDW Section Mobile.

There will be two English-speaking panels on 29th January:

11.30 am – 01.00 pm

Session: M-Social/Content/App

Customers: Mobile Performance, Perspectives of Applications and Successful Content Networks

One of the biggest challenges in the mobile market today is to ensure a satisfying end user experience for mobile applications on hundreds of different mobile handsets operating over different networks. The trend towards social media and mobile communication makes consumers more demanding. What makes an app perfect? What functionalities are crucial for the success of a network-community? How can be ensured that mobile content consistently works on different devices in Europe, Asia and America? What is “good performance” with regard to applications?

Mobile communication designer Christian Lindholm, managing partner of Fjordnet Ltd., presents the keynote: “2010 Mobile Trends: How to design a perfect app”. Tony Perez, solution consultant, Keynote Systems (Silicon Valley), informs about his experiences in mobile application testing. Ulrik Jensen, European director of Gedda-Headz A/S from Denmark, presents the success story of his company´s mobile gaming community. Dr Torsten Wingenter, global coordination social media marketing at Lufthansa, talks about experiences with the Miles & More user app.

11.30 am – 01.00 pm

Session: International Topics

Ronan de Renesse, senior analyst and head of mobile media, Screen Digest (UK), opens the session with a study on “Current Analytics of the Mobile Market”. Alexander Zudin, CEO Paragon Software (SHDD), presents the latest mobile trends in app commerce and provides examples of mobile productivity applications for handheld devices. Stephane Gantchev, business development director Central and Eastern Europe and co-founder of Mobile Monday, Sofia, shows how to build advertising inventories through customer loyalty programs. Andrew Bud, executive chairman of mBlox (UK), explains future business models of mobile services such as mobile payment, ticketing, sender-pays and smart pipe enablers. Representatives of Nokia and 12snap demonstrate aspects of mobile marketing from tactical to strategic marketing.

Development Session

The session focuses on “Developing on Android and Symbian” and is moderated by Simon Tennant, CEO, Buddycloud. It shows where Android fits into the mobile ecosystem and how network operators, developers and users respond to the operating systems Android and Symbian. The session provides some hints on how to develop successful android products from design and screenshot mockups to coding and release. It also deals with aspects like designing for user-generated content and location awareness.

If you would like to attend and register for the fifth M-Days in Munich or need further information on the congress and trade fair, please visit

M-Days Organizer – 11 Prozent Communication

11 Prozent Communication, located in Erding, Germany, has established itself as a neutral communication platform for brands, media and the mobile and digital entertainment worlds. The consulting agency provides companies with detailed and extensive information on the e-game and mobile markets. In addition, 11 Prozent organizes events (,,, does PR work and is the publisher of GfM Nachrichten (, a periodical dealing with mobile, eGames, IPTV and social media.

Press contact

Nexus one : Of Open Mobile, Chicken and egg , and turkeys



This is a longish blog post and I have included many links to validate some of the vision in this strategy which I have been covering for a long time on this blog. If you want me to add you to my mailing list, please email me at ajit.jaokar at You can also buy my latest book Open Mobile – Implications for Telecoms/Devices, Web, Social Networks, Media and Personal Privacy

When the iPhone was launched, I said The iPhone is extraordinary not because of its UI but because it’s the tail wagging the dog…

Superficially, you could compare the physical features of the iPhone (touch screen, megapixel camera etc) versus existing devices, but in my view the iPhone’s potential lay in it’s ability to disrupt the existing value chain (for instance bypassing carrier billing through iTunes).

Hence, I called it ‘the tail wagging the dog ..’ Nexus one (Google phone) has a similar impact on the prevailing value chain.

As early as Aug 2007, I asked the question The Chicken and the Egg: The device and the network – which came first? i.e. The next time you upgrade, will you choose the device first or will you choose the network?

And I concluded then that

a) The chicken and the egg question is won by the handset manufacturers ..

b) But – both will evolve dramatically in the next year or so and especially the Operators will be forced to change existing policies and create differentiation

And also, on the same lines over the last couple of years I have been discussing themes like:

1) Will device manufacturers choosing Operators become the rule – rather than the exception?

2) Isn’t it time we put the customer at the centre of the mobile data value chain: A new value chain for the Mobile data industry

3) In an IP(IMS) world, the mobile device will drive convergence because services shift to the edge of the network – and devices are at the edge of the network…

4) Long tail devices

The Nexus one manifests that ‘chicken and egg’ vision which makes it disruptive much more than the ‘phone’ itself. ..(we come to the turkey later!)

The phone is expected to do well with Barclays Capital analyst Doug Anmuth estimating Five to six million units sold in 2010. Engadget has a great post about the hardware and workings of Nexus One. – so, here I am discussing the disruptive impact of Nexus One on the value chain and not the device features themselves

Nexus One , the Open Mobile philosophy and it’s impact on the value chain

According to Google, Android was developed with one simple idea: Open up mobile devices to enable greater innovation that will benefit users everywhere. and Google also sees Nexus one as a ‘convergence point for mobile technology, apps and the Internet’ sold through Google’s own web store under the strap line of ‘Web meets phone’. Google also indicate that ‘It’s the first in what we expect to be a series of products which we will bring to market with our operator and hardware partners and sell through our online store.’

This is very disruptive and Arstechnica calls it the Divide and conquer If a particular Google-branded phone is not on a particular carrier, then that’s only because that phone doesn’t have the proper radio to support its network. In addition to being unlocked, the phones will also have bundled plan options where the pricing and details are up to the carrier, but every carrier will offer a plan for every phone that’s radio compatible.

CNN confirms that Chicken and Egg philosophy which I alluded to when they say Instead of picking a carrier first and then a phone, the consumers can pick a phone first, and then decide on a carrier. leading the business insider to conclude that You buy the phone from Google – the carrier simply offers voice and data service. without using that dreaded word ‘Pipe’. To top it all, according to Andy Rubin of Google, it seems that Google is NOT trying to make a profit on sales of the Nexus One.. The obvious beneficiaries are the Open mobile advertising model (not the carrier specific/fragmented advertising model) as the acquisition of Quattro by Apple demonstrates.

Impact on carrier business models

Reading between the lines, the carrier reaction has been interesting and mixed. Here are some examples that caught my attention

1) Predictably, there are some concerns that the Google Phone May Add to Network Strain.

2) AT&T announced five Android phones breaking their dependence on the iPhone..

3) T-mobile is the Operator who launched the Nexus One but they say that Subsidised nexus one pricing is not available for existing t-mobile subscribers..

4) Verizon who so recently promoted the Droid says that Nexus One will only be sold by Google directly.

5) Vodafone who did not launch the iPhone initially, now promises Nexus in a few weeks.

6) It appears that Vodafone shop guys are telling customers to wait for the iPhone (and maybe now for Nexus One) – instead of Vodafone’s own 360.

7) Carriers may now seek partners which they resisted recently. Qualcomm seems to be the surprise winner on AT&T. and

8) AT&T now offers carrier billing support for Nokia’s Ovi Store.

What does this mean?

Google’s move into e-commerce is the big news here. You could call it ‘m-commerce’ driven by the Web. Overall, the Web players like iPhone and Android treat the Mobile ecosystem as a platform. The Nexus One does a lot to attract developers and can even be seen as Consider the developer bait. . This is good for third party developer ecosystem. Even the carriers seem to be convinced since AT&T CEO de la Vega said “This category is one of the fastest growing and a real sweet spot for developers, because these customers are hungry for applications,”

There had been a huge latent demand for unlocked cellphones .. but Google makes unlocked cellphones cool! Thats the key difference. It seems that soon the unlocked cellphone maybe the norm and people may look down on people who have ‘locked cellphones’. This subtle psychological shift will have a wide impact in the consumer space.

The next logical step of course is ‘ad funded priceplans’ – I fully expect that these will be on the way and in my view, are great for the customer. There have been half baked attempts in launching advertising subsidised priceplans like Blyk which I never believed in since they lack critical mass. And already, the ‘support’ function(which Operators so bitterly complained about), has been split into three parties: Google, HTC (the phone’s manufacturer), or the phone’s carrier for Nexus One. Finally, ofcourse, Google knows more about the customer since they gather more insights and analysis about the customer(now from mobile devices in addition to the Web)

The turkey (voting for Christmas)!

We have seen recent launches of Android from Dell , Motorola backflip. and Lenovo.

But Google may have ventured into unknown territory with Nexus One. In retrospect, Does a choice of Android seem like Turkeys voting for Christmas?

Even Microsoft did not attempt this (launching a platform and then launching their own device on that platform).

Google is being ‘selectively Open’ here i.e. open when it chooses to be in it’s own benefit. The recent Google Open Memo shows their philosophy(and indeed it has some caveats and contradictions) – but it does emphasise ‘speed’

However, there are some implications:

Firstly, Google could offer device vendors an alternate route to market through the Google store – and this has an impact on the value chain. Secondly, as long as you can uniquely customise it, Android does have value for device makers.


To conclude, we have to ask the question: Where is the value?

The platform strategy always devalues the platform features themselves and shifts value to a higher level of abstraction (in this case advertising) but also apps and services. In contrast, this strategy devalues devices, network and even Android itself.

But more importantly, we have to ask the question: Where is the value for the customer?

And here Google clearly wins ..

It can do this because it is a brand that the consumers for most part value and trust.

In that sense, Operators have for best part, not got the trust of the customer(Think complex priceplans here) . So, we could argue that the customers are the real drivers of this change.

Besides the elements discussed above(unlocked phones, e-commerce, chicken and egg), we have to remember that there will be always one or more breakaway carriers(in this case t-mobile). So, it is not really possible to prevent change even for the Operator community.

For a while, I have been discussing the impact of the change in the form of tectonic plates i.e. changes below the surface which could have a huge impact later.

If you failed to detect the movement of tectonic plate , then the roar of the ‘Open’ Tsunami cannot be missed!

As usual, comments welcome

If you want me to add you to my mailing list, please email me at ajit.jaokar at You can also buy my latest book Open Mobile – Implications for Telecoms/Devices, Web, Social Networks, Media and Personal Privacy

Image : Scienceblogs

My Digital Footprint – by Tony Fish


Tony Fish has finished writing My Digital Footprint which is a new strategy and business book on identity, privacy, trust and the direction of the Web. The book explores where next for the Web, the associated business models, who owns your data and how value and wealth will be created.

The book is about the digital data created from your interactions with electronic devices, such as mobile phones, web PCs and TV. This data has significant value, when analysed and fed-back, to create services with colour, focus and relevancy for you as a user, as well as to brands, who want to own your whole digital life experience. Digital footprint data is valuable and is the reason why the ownership of this data class is the Web’s next battleground.

The two central ideas which underpin value in My Digital Footprint are: the real-time feedback loop and the role of the mobile device in enriching the value of the data. The ability to get data off a mobile device lends itself to the unique advantage a mobile device has. The book explores how the mobile device once prevailed for the consumption of content and has evolved to enable the capturing of data on what and how we consume and with whom.

Like Marmite, some people like the idea of digital footprints and some do not, but, irrespective of personal preference, we all leave digital footprints behind us and they are about much more than just identity. Digital footprints are about where we have been, for how long, how often; with whom and the inter-relationships we formed in getting there. Digital footprints are memories and moments and not your personal identity, your passport, bank account or social security number.

Tony explains that the value is in capturing, analysing and creating value for your customer and has applied this learning with a unique and innovate route to monetise the book. You can buy it from Amazon ( or direct from the FutureText and he will get your name and address. The complete book is available online for free at My Digital Footprint However, if you want to read others comments on the book or leave comments and join in the debate; where the real value lies, you have to declare who you are by registering, allowing Tony to build a self interested community and create wealth (he hopes)