Nexus One: Is Google taking the mobile data industry to be beta testers?

nexus one.jpg

Dont get me wrong .. I am fan of Google and Android and Open source and now even the proposed Google phone since it is good for the customer.

The question for me is: Google seems to have taken the other handset vendors and Operators as beta testers.

Now, suddenly we see a very unique version of Android for the Google phone.

Same happened with Droid as well i.e. Droid had Google written all over it. And surely that has to come at the expense of other handset makers supporting Android?

While I can sympathise with Google and their desire to create a totally special experience, it is hard to take their statements on face value. Yes, there is the technicality that HTC(and not Google) is actually building the handset, but the intent is very clear. This is the Google phone ..

The only way this can work is – if the phone is completely radical(example based on VOIP/ Gizmo5 type functionality) which wont compete with existing handset vendors.

Else, it is hard to see why handset vendors will trust Google again!

Having said that, competition and innovation is good for the industry .. especially coming from Google but it is time for Google to be truly innovative especially if they appear to be pi**ing off their partners ..

By that I mean, an incremental effort wont work.

There is a good reason that we have only five major handset vendors .. Its a hard business and capital intensive ..

Should be interesting to watch ..

Image – Techcrunch


  1. I really doubt this is a Google phone. I believe this is Google refining the base UI and user experience for a future Android version. The hardware is certainly HTC and I’d find it very surprising if they were to tip the Apple (sic) cart at such a sensitive point.

  2. NQ Logic says:

    Google is moving down in the stack to challenge B2C opponents with an open architecture and new sets of standards. In creating a post-revenue business model, Google can only manage success if consumers accept a co-branding and outsourced manufactured device … NQ Logic recommends reading the rest of the new Google’s mobile strategy at

  3. P. Puck says:

    We hadden toch de G1 en G2 al van Google. Is iedereen dat vergeten?