Are video advertisements like Brightcove destroying the web experience?

I was trying to read an artice on wired .. It is practically unreadable because it waits for ‘Brightcove’. This is very painful .. and I notice similar experiecnce from Linkedin as well i.e. the ad does not even display .. it simply waits .. (so therefore the ad takes FAR longer to play out) .. Is this common? Note this is not about the ad itself .. but rather that these servers seem to have a longer delay thereby making the ad(if you can call it that since it does not even show!) longer. Anyone else seeing this?


  1. Chaz says:

    Brightcove is not a video advertisement. Brightcove is an online video platform, which is serving the video content on the site in this case the bottom right hand side of the page. The publication monetizes the experience leveraging advertisements such as the one you’re seeing. There may be ads before the content, but that’s not Brightcove – that’s the publishers decision to play them, which is fair.
    In short, don’t hate the player, hate the game.