Here is a thought ..
A few years ago, Casual gaming was supposed to be a big beneficiary in the near future.
Same with games for women (i.e. not games for the typical male audience)
Now .. the iPhone is a successful platform across the sexes i.e. we see many women who use the iPhone
But the top iPhone games of all times shows mainly male oriented games and / or old favourites
There does not seem to be an uptake of casual games or games for women – even when the platform(iPhone) is adopted and used by a wider segment
Hence, is the uptake of casual games/games for women a myth?
Many people have said that there is some evidence in terms of comments on games from women etc – but my point is the iPhone offers many data points -ex we know how many women have bought phones – how many games have been downloaded from those phones – etc etc. Yet, there does not seem to be any direct emperical study. There is some good analysis about casual games and the iPhone ex: from venturebeat