This blog was driven by a few thoughts
a) My previous post on how to classify mobile devices Into how many categories could we segment mobile devices?
c) And an observation that Dell claims to have a laptop with 19 hrs of battery life ..
To me that 19hrs is a critical factor for laptop choice i.e. a single factor will be the influencer of purchase decisions ..
So. when it comes to mobile,
a) Can the same be true
and Is so i.e. if single factors drives purchase of mobile devices
b) which factors could they be?
and No , I don’t think for conventional people ‘open’ is a key factor!
But here goes
c) camera resolution
e) Apps! ??
f) QWERTY keyboard(for me!)
f) touch screen
h) Network speed
i) Data plan(all you can eat)
For the average buyer, the choice is very complex and also similar. So, I would argue that they wont bother to make a ‘like for like’ comparison
Some more thoughts ..
which I have used as an inspiration to get the following potential factors for selection of devices
Screen, battery life, search(ability to)
Browse, find(people, friends, love), share, to operate, apps installation
Help when lost
Basic questions answer
Security and monitoring
Retrieve / erase information when phone lost
Sync with multiple phones
What is clear to me is: the minimum criteria has changed .. and at the same time diversity has increased. So, the single factor argument may well hold true ..