Into how many categories could we segment mobile devices?

I posed this question at forumoxfordInto how many categories could we segment phones?

And my initial guess was:

a). Business – ex blackberry

b). Low end phones – emerging markets

c) Low end phones – advanced markets

d) Top end smart phones (advanced markets)

e) Smart phones (emerging markets)

f) Phones in Japan and Korea (different beasts!)

g) Social network phones (inq1)

h). Sim only connections and Dual Sim

i) phones for specific demographics (ex Hispanic)

Brendan Dunphy added

Indeed Nokia spent a fortune on one of the biggest market segmentation exercises I have seen but wit seemingly poor results. Why? Maybe this approach cannot work in a rapidly evolving sector where consumer needs are changing so quickly (we do not know what we want or is possible) or maybe they failed to segment by the right criteria, which should have been ‘needs based’.

Other categories were as follows(with people who suggested the names)

David Doherty

Senior Phones (Emporia, Doro, Samsung Jitterbug)

Health phones

Seb Haigh

Wearable phones -

Machine-2-Machine phones

Eg Phones in vending machines that asks for a resupply

Werner Egipsy Souza

Sports phones: Samsung Marine and Nokia 5210

Fashion Phones: Nokia 8800 and iPhone

Romi Parmar outlines the seven key themes that consumers used to describe “what my mobile means to me…”.

“Expression of who I am”: the technology I use says something about me Mobile as an extension of who you are, not defining who you are. Key factors: Style, Design, Identity, Fashion, Self Expression.

“A life balancer”: I think its going the other way, more spiritual” Mobile helping you to balance pressures in your life to make living better. Key factors: Simplicity, Natural, Spirituality, Well-being, Balance.

Link me to new worlds: I am able to wander around, go to the places I like, thus broadening my thoughts Mobile gives you access to new worlds of experience & creativity . Key factors: Subcultures, Experience, Fun, Play, Creativity.

A close friend: I want something that looks beautiful My computer is my life line A humanised mobile with its own design and functional / personality identity that the owner connects with on an emotional level. Key factors: Humanised, Adopt/adapt, Feminisation, Emotion, Intuitive.

My social passport: This get together in the bar was possible because we all have a cell phone Mobile that is the rites of passage to freedom and social group membership. Key factors: Communities, Bonding, Relationships, Friends & Family, Sharing.

The perfect P.A.: Technology totally simplifies daily activities so we can live as easily as possible Mobile that puts you in control and makes a busy life productive, simple and hassle free. Key factors: Empowerment, Technical, Productivity, Performance, Seamless.

“A basic tool”: It needs to be easy there are too many other things to worry about Mobile is an easy to understand, simple and functional tool. Key factors: Reliability, Reassurance, Familiarity, Simplicity, Intuitive.

My biggest insight is from Brendan i.e. the market and ecosystem are becoming too complex to segment mobile phones in a traditional way!

Do you know a China/ Taiwan based manufacturer of mobile phone screens?

Do you know a China/ Taiwan based manufacturer of mobile phone screens? if so send me an email on ajit.jaokar at kind rgds Ajit

Excellent whitepaper from Martin Sauter on LTE and Volga

Martin Sauter is my co-presenter at Oxford University for our LTE and telecoms innovation course

He has an excellent whitepaper on LTE and Volga

Martin says ..

A main feature that is missing in LTE so far is a viable standardized system for voice calls for the short and medium term. Sure, 3GPP has specified CS fallback and many network operators are hoping for IMS in the long-term. However, in my opinion, both leave LTE very exposed on the voice front at least over the next couple of years. That’s why I am a fan of VOLGA, short for Voice over LTE via GAN as it offers a smooth way of connecting the already existing voice infrastructure to LTE. I’ve already voiced my thoughts on it here and here, but blog posts can’t really go into the technical details. So with the kind support of Kineto Wireless, I’ve assembled a whitepaper about VOLGA to describe how it works and its advantages and disadvantages compared to other voice over IP systems for wireless networks.

See the whitepaper from his blog link White paper on LTE and VOLGA

Do we need a new global collaboration between INDIVIDUALS globally? (like a global backchannel for individuals)

As governments, even supposedly enlightened ones like the UK, take a draconian view towards problems like Peer to Peer file sharing, – maybe we should ask the wider question:

As national governments find themselves powerless against the global threats like SPAM and file sharing, should we have an additional/ higher layer of governance above the national level?

In some cases, we already do.

There are global laws and trans-national bodies (like the EU). But they don’t seem to work against the new Internet based problems like SPAM since they can never be fast enough

So, what is the solution?

Instead of having collaborations between governments – Do we need a new global collaboration between individuals across governments?

Let’s explore more why this may be necessary

The Internet is creating a global Identity which subsumes many traditional Identities like religion, country etc.

Traditionally, Identity is defined more by what you ‘cannot do’ rather than what you ‘can do’ .. Ex: religion is based on restrictions (don’t eat this, restrictions on sexuality, on women’s rights etc etc).

However, the Global identity fostered by the Internet is NOT based on restrictions – and in that sense the Internet identity differs from the traditional identities like Religion, nationality etc.

Critically, the restrictions on the Internet Identity are voluntary – this has led to the both the phenomenal growth and the problems we witness today.

Some notes on this issue further:

a) The Philosophy of the Internet: While the technologies underlying the Internet are well known to most people(such as the IP protocol) – but less so the philosophy behind the Internet. When I say the ‘philosophy of the Internet’ – I mean examples such as the governance model of IETF which says “We reject: kings, presidents, and voting. We believe in: rough consensus and running code.” The Tao of IETF . The philosophy of the IP protocol which makes the best effort toward routing is also another example.

b) Deployment of the Internet philosophy at higher layers of the stack and creation of a self correction mechanism: The challenge is to deploy this philosophy at the application layers of the stack. This means collaboration based on civic cooperation and rational behaviour. The two possible examples where it has played out are wikipedia and craigslist – both of which rely on certain civic behaviour from the people based on rational collaboration. It is this ethos that needs to be decoupled from the lower level network technology and proliferated at higher layers of the stack. The lack of predictability and security in such systems can lead people to create the ‘safer craigslist’ – but that would be at a very high cost – and would not work – How newspapers can make a better craigslist – safer cragislist . So, while they are based on a loose structure which may be abused(by SPAM etc), they need to have the self correction mechanism built into it(which it currently lacks at the higher levels of the stack)

c) Users not customers: There are other options. Currently we are all users of web services – and not customers. Recently for the first time ever I became a ‘customer of Google’ i.e. I paid Google money when I ran out of space on my gmail account. However, we are all users of the Web. Make everyone a customer – rather than a user(make people pay for everything) – is an option. That also cannot work in the long run(and would have not got us this far in so short a time if we started charging for ‘hotmail accounts’ in the late 1990s). The issues will get more complex as we address emerging economies and mobility.

d) Who monitors and how? The iPhone has illustrated the complexities of policing a system. The recent Google voice example has got a lot of coverage but my favourite is rejection of the Kama Sutra for ‘inappropriate sexual content’ ! Ha ha – . Others could argue that it is a cultural text – and hence discriminatory against a culture! I wont raise that issue with Steve Jobs though since I am not an iPhone customer :)

e) Cost components: Who pays and how? If we take the question of ‘funding’ for future services – how much should we estimate? Who pays? And why? There are two primary ‘cost components’ – the monitoring cost(spam etc) and the network cost.

f) Client server vs. Peer to Peer? In many ways, we are at the risk of confusing the present web with the future. The current web is built on the Client server paradigm but the original intention of the Web by Tim Berners Lee was based on a peer to peer design : Tim Berners-Lee’s vision for the World Wide Web, as evidenced by his WorldWideWeb editor/browser, was close to a peer-to-peer design in that it assumed each user of the web would be an active editor and contributor creating and linking content to form an interlinked web of links. This contrasts to the broadcasting-like structure of the web as it has developed over the years.

g) The peer to peer paradigm: The peer to peer paradigm makes a lot more sense since it is more natural to the ethos of the web at the lower levels of the stack. Peer to peer allows more efficient utilization of resources and a more granular control of recourses at each node. Thus the node could optimise data(individual’s personal data), network resources(same as we do with Skype) and so on.

h) When we say ‘Peer to Peer’ – it is tempting to view it in negative light .. But peer to peer technology is being used by services like spotify(backed by record labels) and there are many innovative uses of peer to peer for example with Choruss – which also has the backing of record labels

So, what is needed? I think four things could make a difference

a) The creation of a global backchannel of concerned individuals around the world: How can we create a global ‘backchannel’ between concerned individuals all over the world based on meritocracy and co-operation? Or How can we take the ethos of the Internet (ex – IETF model of rough consensus and meritocracy) and globalize that ethos? The nations have(or we hope that they do!) a system to talk to each other to prevent nuclear wars etc. So, why not for individuals?

b) Peer to Peer technologies to manage privacy and also to optimise network investment

c) Currently, devices have increasing generativity i.e. the ability to use them for purposes not intended originally. But this generativity is an after thought. Increasingly, generativity may be implemented from the ground up across all layers of the stack

d) Insurance – i.e. by that I mean a wide spectrum of devices – on one end fully locked down and at the other end – completely open. If the device is ‘open’ – it could be sold with ‘insurance’. This then gives complete choice to customers and an additional option to Open devices

As usual – comments welcome .. A complex issue ..

RIP Senator Edward Kennedy

RIP Senator Edward Kennedy . While he never became the president – by supporting Barack Obama as the president – he achieved something even greater

RIP Senator Edward Kennedy.JPG

UK filesharers to be ‘cut off’ – Should we cut off repeat non payers of water bills from their water supply and drinking water as well?

UK file sharers to be ‘cut off’ – I thought I saw last of stupid regulation at EU: UK frees terroriststracks file sharers!

Don’t get me wrong ..I am opposed to file sharing. However, access to the Internet is a fundamental right .. and the French three strikes proposal was rightly rejected by the EU since the Internet is a fundamental right ..

As @Kerryritz says file sharers don’t have a yacht on which they can entertain mandelsohn

Stephen Timms, minister for Digital Britain, explained the change of heart. as per the BBC

“We’ve been listening carefully to responses to the consultation this far, and it’s become clear there are widespread concerns that the plans as they stand could delay action, impacting unfairly upon rights holders,” he said.

While it’s interesting to see that our government listens to people .. who has the time to respond to such ‘consultations’ in a recession? I would say – mostly lobbyists!

I don’t recollect a ‘consultation for the Iraq war?’ – i.e.governments ‘listen’ only when they choose to .. or they are ‘encouraged’ to by lobbyists ..

Again .. I am not pro file sharing .. But legislation like this will alienate even the moderates like me. It will achieve nothing ..

And I do see it as a breach of human rights ..

Let’s put it this way .. A person is poor .. they can’t pay their water bills. Their landlord chucks them out .. this happens again .. and again .. making the person a repeat offender for the water companies ..

So, now .. should we create laws to prevent this person from drinking water?


The telegraph reports that

The government’s new proposals come just days after Lord Mandelson, the Business Secretary, met David Geffen, the founder of Asylum Records and the man who set up DreamWorks with Steven Spielberg, at a private dinner when on holiday in Corfu.

Lord Mandelson is keen to adopt a tougher approach to internet piracy, estimated to cost the movie industry alone around £1.4 billion a year.

Seven million people – one in 12 of the population – regularly download music and films illicitly.

A spokesperson for the Department for Business, Innovation and Skills said there was no discussion of online piracy when Lord Mandelson met Geffen and there is no connection between that meeting and the Government’s new proposals on illegal filesharing.

I find that last statement hard to believe .. and I wonder how a government department spokesman can issue such a categorical statement on the contents of a private dinner on holiday .. I mean how can they prove one way or the other?

Nokia’s mass market iPhone strategy is unlikely to work and Dave Stewart can never be the missionary man ..


Firstly, like many people based in Europe, I have been a long term fan of Nokia.

However .. Today, it seems to me that there are three Nokia strategies: The emerging market strategy, The Internet strategy and the current favourite – the ‘media’ strategy i.e. to be the world’s biggest entertainment network. I think the first two are leadership personas. The third (media strategy) is reactive and a follower (of Apple). It does not make Nokia the market leader that it once was. In any case, I don’t think that even Nokia can execute ALL three strategies simultaneously – and in attempting to do so – is confusing the market, it’s customers and itself.

As I have said before, it is simplistic to do a comparison between the iPhone and Nokia

I hope that this analysis will be useful to many including Nokia itself. The comes with music strategy is interesting but not on a global basis in the near future i.e. creating the biggest entertainment media network – saving the artists etc sounds excessive and begs to be challenged ..

The Device industry today

Before we begin, a brief overview of the device industry as I see it:

Traditionally, mobile devices were based on a mass market strategy. There was little to differentiate devices – hence differentiation was based on factors such as aesthetics and price plans. Profitability was based on supply chain management i.e. simple devices mass produced and efficiently distributed. Operators also tried to focus on a wide range of devices to suit a variety of customers.

The iPhone changed all that.

Apart from the obvious (user interface etc etc), the market changed in more deeper ways

a) The iPhone demonstrated that it was possible to make a profit based on sales of a smaller number of devices. This contradicted the then prevailing wisdom

b) Mobile Apps gained in importance and became a source of revenue to the device manufacturers

c) Operator relationships changed(driven by the customer) – ex Billing was now manage by Apple through iTunes

But that’s just the beginning .. More is yet to come .. – Much of which I have covered in the OpenGardens blog previously

• Increasingly, we will see the device market emulate the PC market with more ‘white label’ devices.

• With Cloud computing (ex Azure from Microsoft) and social networks, data will reside in the cloud (and hence away from the device)

• Specialised services (ex: deep integration of Skype into handsets) and devices( like the INQ1 phone )will play an important part

• Open source and chipset integration will lead to many first time device manufacturers(like Dell)

• LTE will shift the emphasis to non phone devices and machine to machine integration

• The Smartphone price point will drop and we are already seeing a $100 price point. This means applications are likely to be more important as hardware becomes cheaper

• Net books are becoming more important – and that has an impact on devices since there is now a need for an Operating system that can transcend multiple platforms(notebooks – devices etc). Hence, the importance of Android and Maemo and the reduced importance of Symbian and Windows mobile in this new world

• The Web OS will also be important going forward(ex Google Chrome)

Consequently, rather than having ‘one of everything’ i.e. a broad-based strategy – Operators are now focussing on specific devices(iPhone, Palm Pre etc) and the customers have driven this change

Thus, ‘niche’ and ‘consistent’ wins .. And we see this played out very well in the state of play for the device market..

• LG and Samsung have a consistent policy working with US operators and are also likely to benefit from LTE.

• Motorola and Sony Ericsson are broad based and hence are in transition and are vulnerable.

• RIM is fast emerging as a serious player. RIM owns HALF of the US Smartphone market and RIM is named fastest growing company in the world by Forbes

• Like Motorola and Sony Ericsson – Nokia is also broad-based and this accounts for some of its woes.

With this background, we discuss below the media strategy from Nokia and why I am sceptical of it

The missionary man ..

Alex Kerr pointed me to a very interesting article which compares Nokia with the iPhone. Nokia Rocks the World: The Phone King’s Plan to Redefine Its Business

This is well worth a read .. And I have used that article for my analysis below

It talks of the transformation of Nokia as a media/music network – and with Dave Stewart of Eurythmics as a ‘change agent’ for Nokia ..

I loved the music (and video) of Eurythmics – and there is a song called the Missionary man whose lyrics include

And if I had a dollar bill

For all the things I’ve done

There’d be a mountain of money

Piled up to my chin…

Kind of reminds me of the business model here ..

All driven by music!

But lets take a step back … Only 10% of U.S. cell phone users listen to music on their cell phones, according to Forrester Research.

-so this is a contradiction if Nokia wants to use this strategy for acquiring US customers. But it gets worse ..

The problem with Nokia being a ‘media company’ aka world’s biggest entertainment media network

Nokia says: Our plan is to change the whole landscape of how music publishing works, and I think it is going to be a better direction for everyone

Why stop at comes with music? Why not go for ‘Comes with movies?’

Because content deals are VERY hard to do and the content industry has become wary of Geeks bearing gifts(Eric Schmidt with YouTube, Steve Jobs .. and now Nokia). (Having said that – it does not prevent Motorola from trying a ‘comes with movies’ idea with their partnership with blockbuster! )

Nor are Nokia the only ones with this idea – there is spotify and many more to come

None of the music deals are exclusive and merely having a large number of devices may not translate to the ‘world’s biggest entertainment media network’ since it ignores the tricky issue of distribution and discovery of content on a global scale

The Napster effect ..

People attribute the success of the iPhone/iPod to many things(and rightly so) – but they often miss one important and simple factor in the success of the iPhone.. The precedence of Napster. i.e. Steve Job’s TIMING was perfect! The music industry had a choice between napsterised and getting a 99c for their song. They chose the later i.e. the lesser of the two evils from the music industry standpoint. The rest is history .. But lets not forget the Napster factor and that it is ABSENT now .. Which means content deals are not likely to the iPod like ..

The world’s largest media network

And here were some more of my impressions about Nokia’s strategy from that article:

a) People read too much into Symbian/S60 etc etc i.e. the challenge is greater than mere technology

b) ‘Music’ is not the same as ‘culture’ – Nokia seem to think that it is (i.e. save music and we help artists and help customers)

c) Music’s problems are deeper. ‘Caring for the artist’ has a warm fuzzy feeling .. Easier to blame P2P - harder to acknowledge that the single (as opposed to the album) is a change for the music business. That won’t change with anything Nokia does – so not likely to help artists.

d) I doubt if Nokia can truly achieve economies of scale (release albums globally on Ovi alone). May be possible in the future at some point but not in the NEAR future

e) “It’s not only about music,” he adds. “It’s about paying.”

The problem is easy to articulate. Hard to solve. Not easy creating the payment mechanism and content discovery mechanism – in competition with Operators. This has been covered many times before i.e. – easy to articulate the problem – not easy to execute the solution

f) “I am claiming now that we will quickly be the world’s biggest entertainment media network.” –

Nothing new here .. lots of people are already there. Can Nokia uniquely use the mobile device to create the world’s biggest entertainment network? That would need using the phone to uniquely leverage the social capabilities. Possible – but not easy

g) Is Nokia an Internet company or a media company? Until recently, it called itself an Internet company (communications) and now seems to be a media company (content). The two are not the same. And certainly – it is hard to be BOTH!

h) Re

Because the group is composed of music execs, Ojanperä then explains Nokia’s Comes With Music service, which offers unlimited downloads of more than 6 million songs (that can be kept for life) and is paid for with a fee built into the cost of certain mid-to-high-end Nokia handsets. “The two forces we are competing against are actually nonconsumption and piracy,” Ojanperä says. “If we can get people engaged with music and compete against piracy, then we have won the war. And we believe we are revolutionizing the way music is being consumed.”

I have never quite understood this – and I have directly asked Nokia people but got no answer – how EXACTLY do we share royalty with artists with the 6 million songs? (and it seems a fee built into the device cost) i.e. who knows the rev share and how is it decided when the ‘fee built into the cost of certain mid-to-high-end Nokia handsets’

i) Nokia plans to win that scale game.

No no no .. Apple did not WIN the scale game – it showed – contrary to popular perception – that you can make a lot of money on NICHE! this is OPPOSITE to scale .. Nokia ALREADY has scale

j) Nokia has always been a company with a conscience.

I worry when people say that .. I really do .. I used to work in a company which had ‘People’ for everything ‘PeopleCode’ etc etc .. Great company. Great people! Wonderful ethos. A company with a SOUL as they said .. However, when the chips were down – they did what everyone else does .. chop employees .. (people) for ‘performance’ reasons ..

k) ‘The company believes there are three reasons why people adopt new technology. The first is survival, the second is social, and the last is entertainment. The common thread among the three can be loosely described as culture,’

The understanding of culture is probably Nokia’s greatest strength .. note though that it is still a conceptual leap to tie culture – to music – to sales and profits

l) ‘if you get a dollar a month from 200 million farmers, that’s a good business’

This (and not the music) is probably Nokia’s biggest opportunity and they are best placed to make it happen

m) ‘The rollout of Ovi was a major step in Nokia’s effort to infiltrate the cultural turf now ruled by Apple’

What rollout? I don’t see it this way .. I don’t see Ovi to be as good an experience as Apple(at least so far)

n) Too much obsession with Dave Stewart and too many hopes pinned on this one person .. Now if it were Anne Lennox … But seriously – I question how iconic is Dave Stewart to the younger generation? Even in Eurythmics .. It was Anne Lennox who stole the show You can see I am a fan (of Anne Lennox – not Dave Stewart!) – which is the case with most people ..

o) “The reason I get on so well with Nokia is that we are both open-source,” Stewart notes

HA HA HA !! See previous point re Dave Stewart .. Does he (or anyone else) understand what really that means? For example – Is Nokia ‘Open source’?

p) ‘I’m an Apple person’ brand,”

To build a global media network – Nokia will need to be a global brand .. that’s a problem .. It succeeds in some places (India) very hard to do globally AND have a seamless network which enables the flow of content

q) Some of this gets cringe worthy to me .. too much fan worshipping .. very UNLIKE the Finns who are more stoic ..

“Maybe this is because of the social-democratic philosophy of the Finns, or maybe it’s just their humanity, but Nokia actually cares about artists.”

“He’s the one who can comprehend the two worlds of creativity and engineering and this vast enormous network and how they can possibly come together. It’s like he sees these two enormous ships floating in space yet moving hundreds of miles an hour; with Nokia, he can direct them to a docking point.”

r) He also tells me that while his ambition for Nokia is to be the biggest entertainment base in the world, it’s only part of an even greater ambition to be the largest network in the world — period.

We HAVE the world’s largest network. It is called the INTERNET. Betting against the Internet has not worked so far ..

q) As Kallasvuo says of Ojanperä: “Tero is looking more and more like Dave Stewart every day.” hmmmm … No comment ..

The problem is in the execution ..

Let me illustrate the problem even more .. While Anne Lennox in leather is always a good thing for viewers :) My favourite Eurythmics song is not the Missionary man .. but a hauntingly beautiful song called ‘Here comes the rain again’ filmed on the Scottish island of Hoy (‘hauntingly beautiful’ since in many scenes the two (Anne Lennox and Dave Stewart) are filmed separately, then superimposed into the same frame. The result is that the viewer may perceive one as being a ghost in the world of the other. source: wikipedia)

The problem is: you cannot see ‘Here comes the rain again’ in the UK on YouTube .. because the rights are not valid there(you can however see the Missionary man on YouTube in the UK) – Showing that rights negotiation across geographies is hard to do and customers/fans find the whole thing frustrating and perplexing i.e. no reason why one song is allowed – other is not. Not something Nokia can fix in a hurry

And when you DO see the missionary man on YouTube .. what do you see? An advertisement to buy the song from iTunes!


What does it mean? (No Eric Schmidt has left the board of Apple!) … It simply means that there are many others pursuing the ‘music’ strategy – the customer does not need the ‘world’s largest media network’ – if it can be achieved in the first place .. to buy, share and recommend music. Its already happening

To Conclude:

Nokia is one of the best known brands in India .. and Maemo based N900 promises to be a great product ..

There are many things going well for this great company .. especially a long history of successfully reinventing itself

Against that backdrop, a desire to be a mass market iPhone is strange .

The Missionary man song goes ..

Well the missionary man

He’s got God on his side. -

Good luck .. Nokia needs divine intervention to make this work ..

And if you have come thus far .. you might as well enjoy the Missionary man and Here comes the rain again


Here comes the rain again


Thanks for reading this. Comments welcome

Inaugural ‘Mobile Innovation Week’ Announced for Toronto From September 12-16, 2009

I mentioned that I was speaking in Toronto for at Mobile Media World 09 – anchor event of MOBILEINNOVATIONWEEK in Toronto Sept 12-16, 2009

we now have more details as per their media release as below. If you at Toronto at this time, I am happy to meet

Over 100 speakers from around the globe come to Toronto to set the stage for the next wave of mobile business opportunities

TORONTO, ONTARIO–(Marketwire – Aug. 18, 2009) – The co-producers, sponsors and supporting community of MOBILEINNOVATIONWEEK ( announce over 100 mobile industry experts are confirmed presenters and full registration is now underway for MOBILEINNOVATIONWEEK from September 12-16, 2009 in Toronto. Featured speakers include independent thought leaders, technology experts and leading vendors from the mobile industry spanning the globe from Asia to Europe to the United Kingdom to the Americas. Interactive presentations, moderated sessions and workshops will inspire participants to harness the next wave of service creation, new business models and nascent market opportunities to serve over four billion mobile consumers world wide. MOBILEINNOVATIONWEEK anchor events include:

FITC Mobile Developer Conference ( September 12-14, 2009

Jam packed with information as well as a massive networking opportunity, FITC Mobile 2009 consists of presentations, demonstrations, and panel discussions, and is one of the only events in the world covering all aspects of mobile content. With some of the most interesting and engaging presenters from around the world, it’s two days and nights that will leave you inspired, energized and awed! Feature presentations by Motorola, BlackBerry, Nokia, Samsung, Microsoft, Google, Adobe, iPhone innovators, Palm Pre evangelists and more.

Mobile Media World 09 ( September 14-15, 2009

Engaging, exciting and empowering: Mobile Media World 09 keynote presenters deliver the ‘state of the mobile nation’ while featured speakers, moderators and panelists take you behind the scenes to explore the full potential of mass-market mobile commercialization opportunities. No stone will be left unturned during the two-day event covering every aspect of mobile consumer interests, winning business models and emerging new media frontiers. Confirmed speakers are executives from, Deloitte, Samsung, Rogers Wireless, Sympatico Mobile, Verizon, EnStream, Maritz, Comscore, Motorola, PayPal, Impact Mobile, CBC, Mobile Marketing Association (MMA), The Globe and Mail, MyThum,, Carlson Marketing, BSTREET Communications, Canadian Wireless Telecommunications Association (CWTA), Visa, Yahoo! and more.

Mobile Media World 09 also features ‘first time together in one event’ mobile industry experts, authors and global innovators Tomi Ahonen, Sara Diamond, Ajit Jaokar, Monty Metzger, Lubna Dujani, Michael O’Farrell and Chetan Sharma.

MobileBiz BootCamp ( September 16, 2009

From garage start-up to corporate start-up, at the MobileBiz BootCamp you will earn your stripes by learning from the best in the business. An intensive full day of key insights and fast-track tips delivered by experienced mobile industry leaders, vendors and supporting organizations focused on creating exponential value for all delegates to accelerate profitable growth in their mobile business. Featured speakers from Wind Mobile, Summerhill Capital, Polar Mobile, MaRS, Ontario Centres of Excellence and more.

Additional MOBILEINNOVATIONWEEK activities are the ilovemobileweb party – the ultimate mobile industry networking event of the year – and the Mobile ThinkTank where industry experts come together to envision the future of mobile in the global economy. Evening receptions are sponsored by the CWTA, the Mobile Experience Innovation Centre (MEIC) and the Mobile Entertainment Forum (MEF).

MOBILEINNOVATIONWEEK is supported by over ten global mobile and digital media trade organizations including: CWTA, MMA, MEF, MEIC, MOCOM2020, Digital Arts & Technology Association (DATA), dotMobi Advisory Group (MAG), MobiFest, Mobile Monday, Wavefront BC, Wireless Industry Partnership (WIP), and produced in cooperation with the Glenn Gould Studio, Ontario College of Art & Design and the City of Toronto.

The mobile industry is a trillion dollar economy booming with new innovations, mass-market consumer adoption and a global spectrum of opportunities. With over 50 sponsors, supporters and media partners from the mobile industry ecosystem in Toronto for five straight days, MOBILEINNOVATIONWEEK is one of the most significant mobile industry event taking place globally. For further details go to

Carnival of the mobilists No 187 at Mobile Stance

Carnival of the mobilists No 187 at Mobile Stance Some great reading as usual

Top mobile industry Disruptors

As many of you know, I co-moderate/chair the ForumOxford – Next Generation Mobile Applications Panel at Oxford University.

Moray Rumney posted on the forum saying that the recently published 40 most influential people in the mobile industry could be more diverse reflecting the innovation in the industry at the moment.

So I suggested that maybe we should have our own Top 40 at ForumOxford. I suggested Luca Passani for his work on Wurfl and Ken Banks of Kiwanja.

We have had many suggestions which you can see from the forum. The question is who would you suggest to be on this list?

We are looking for industry Disruptors who are changing/evolving the ecosystem.

Any suggestions welcome.