Comments on: WOMMA MIA .. what happens when agencies try to create a framework for social media along the lines of Television .. http://www.opengardensblog.futuretext.com/archives/2009/07/womma_mia_what.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ajit Jaokar http://www.opengardensblog.futuretext.com/archives/2009/07/womma_mia_what.html/comment-page-1#comment-1859 Ajit Jaokar Mon, 20 Jul 2009 18:38:34 +0000 http://dev5.indigocontenthost.co.uk/archives/2009/07/womma_mia_what.html#comment-1859 thanks Jay. Note that I think the rest of Womma is fine. Its just the creation of the terminology that I think is modelled on TV kind rgds Ajit thanks Jay. Note that I think the rest of Womma is fine. Its just the creation of the terminology that I think is modelled on TV kind rgds Ajit

]]> By: Jay Donovan http://www.opengardensblog.futuretext.com/archives/2009/07/womma_mia_what.html/comment-page-1#comment-1858 Jay Donovan Mon, 20 Jul 2009 15:39:06 +0000 http://dev5.indigocontenthost.co.uk/archives/2009/07/womma_mia_what.html#comment-1858 I am not sure I agree. I read the document and it seems to me that WOMMA is more or less trying to quantify something that has existed for a long time (Word of mouth exchanges). It looked harmless. I didn't really see their efforts as trying to force advertising terminology on users as much as trying to quantify something that really was already in existence. No doubt there may be some opportunism in choice of titles and terms, but I have to admit they do make sense and add specificity. In any event, nice call out on bringing the concept to light for me. I would have never even thought to look at it from your POV, and it is important to keep an eye on things like this. Cheers. Jay I am not sure I agree. I read the document and it seems to me that WOMMA is more or less trying to quantify something that has existed for a long time (Word of mouth exchanges). It looked harmless. I didn’t really see their efforts as trying to force advertising terminology on users as much as trying to quantify something that really was already in existence. No doubt there may be some opportunism in choice of titles and terms, but I have to admit they do make sense and add specificity.
In any event, nice call out on bringing the concept to light for me. I would have never even thought to look at it from your POV, and it is important to keep an eye on things like this.
Cheers.
Jay

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