I believe that LTE will help Operators to truly innovate .. and I am following GSMA embedded mobile initiative program with interest and going forward in an LTE world, I believe this program will play an important role.
In anticipation of the next wave of revenue-generating services, members of the GSMA’s Board and Strategy Committee launched an internal review of the market for new devices and services at the GSMA’s 2008 Board Meeting in Cairo. The lead sponsors for this project were KTF (South Korea) and Softbank (Japan).
One of the key study conclusions concerns the fact that there is an important role for the mobile industry to generate awareness of new solutions and usage scenarios, and to facilitate the development of highly-scalable and lower-cost devices.
More at .. GSMA embedded mobile initiative program
and while we are at it .. Don’t miss the submission deadline for Mobile World Congress 2010 – Friday 24th July 2009