Comments on: Michael Jackson’s death and the problem of contextual advertising ..

By: James Pearce

James Pearce — Sat, 27 Jun 2009 06:13:08 +0000

In this (and many other cases – Iran for example), Google’s handle over quick moving trends and realtime content have been found wanting.
If Twitter statuses were being used to infer relevance, do you think this mistake would have been made – even if the ad had been detected only seconds after his death?

By: Zach Hurst

Zach Hurst — Fri, 26 Jun 2009 21:55:31 +0000

This problem isn’t too difficult to fix. My good buddy owns a consumer intelligence company and he says “for example, the contextual ad application was utilizing a single table based upon main idea (or in this case – primary identity of the story). we would add another layer offering semantic parsing giving it a boost in IQ, if you will…
[michael jackson] [+ hospital = bad]; exec secondary ad; generic”

By: Evegazu

Evegazu — Fri, 26 Jun 2009 07:53:57 +0000

I have another example of contextual advertisment offering tickets to the concert nest to the new about Michael Jackson`s heart attack. Check this at: http://intercreatividadcr.blogspot.com/