Layar – an augmented reality browser launches ..

Twice in a row (after Opera Unite) today we see cool developments for the browser. Layar – an augmented reality browser launches today.

Claire, Raimo and Maarten founders of SPRXmobile are good friends since I spoke at MoMo Amsterdam last year and its great to see this(and also a European company launch such a cutting edge product)

Great stuff guys and keep up the good work. Web site for Layar augmented reality browswer

from their Press release – it’s cool stuff :)

The first mobile Augmented Reality browser premiers in the Netherlands

How it works

Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Dutch launch

The premier launch is for the Dutch market. Launching content partners are ING (ATM’s), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.


  1. GKY says:

    This is just the start, soon we will see so many amazing apps in the world of smartphones