I asked this question to Vodafone at the Open Mobile Summit – but I want to ask it to all Operators who have deployed appstores.
For years, Operators have said that they don’t like third party applications on their networks since they will generate support calls.
Now, in most markets we have had third party applications through the iPhone now for more than a year.
Question is: Did third party iPhone apps lead to a deluge of support calls?(as Operators feared)
Are there any numbers for support calls or was it(as I suspect) an overblown threat?
Alternately, Apple a strong brand – are the suppoort calls going to Apple(if any);
Is the price point low – and hence instead of support calls – do we simply have refunds?
Furthermore, If Brands(like Apple) reduce supoort calls to the Operator – does it mean we will see stronger device brands – say Ovi – (Since that helps reduce support calls)?
Well thats more than one question but all very critical.
Ray Anderson founder and CEO of Bango had some unique insights and I have requested him to add his views – but I am keen to hear views from any Operators since it is a critical issue going forward