Open Mobile: The Web, Telecoms, Media and Social networking perspective

I have been working on this topic for a while now and I will be covering some of these issues at CEBIT/Trendforum – Competition and innovation. The influence of Open Mobile

Here is an outline of what I mean by Open Mobile – any comments welcome

The expansion of the Internet and the Web to Mobile devices has always held huge potential. This change however, is more than just technological. It brings together different players who have varying strategies and conflicting business models.

Specifically, it brings together the worlds of the Web, Telecoms/Mobile, Media and Social networking.

For instance, the integration between the Internet world and the Mobile world is now proceeding at a rapid pace and is driven not just by companies like Apple and Google, but more importantly by the customers themselves. Customers expect the same flexibility that they take for granted on the Internet to be also present on Mobile devices. They also expect media to span all their platforms. Customers are not mere consumers; they are also creators of content. They are also participating in social networks; which means they want to contact anyone, anywhere.

Hence, driven by consumers – the ‘opening up’ of mobile ecosystem (which we can call ‘Open Mobile’) is inevitable. Open Mobile is important simply because there are 3 Billion devices vs. 1 billion PCs. But apart from the sheer number of devices, the execution of Open Mobile Strategies is critical in light of the changing business models and the new competitors who are coming into the fray.

We can approach Open Mobile from Four different perspectives:

- The Web perspective

- The Telecoms/Mobile perspective

- The Social networking perspective and the

- Media perspective.

Ultimately, these four areas will merge into Cloud computing and the Internet of Things.

Why is Open Mobile significant

When we were speaking of ‘Open’ we could be referring to one or more of the following aspects:

a) Open source: And especially it’s impact on devices

b) Open standards

c) Open API(for instance access to location APIs)

d) Open access(freedom to contact anyone on the network),

e) Open choice of enablers(ability to choose your billing system),

f) Data portability(ownership of your data)

g) The ability to access any application (i.e. not just the provider’s application) a.k.a the classic ‘Walled Garden’ debate

h) ‘Open’ in relationship to the Cloud – the ability to invoke a process from one cloud to another

g) Impact on developers and a shift in value to the edge of the network

The customer + device are at the centre of the value chain. She connects to a ‘network’ to access increasingly converged services. Increasingly, the network no longer means a ‘single network’. There is a ‘one to many’ relationship between the customer and her network i.e. the customer has the freedom to connect to any network through a range of access technologies which range from WiFi, Wimax, HSDPA, DVB-H, WCDMA, Bluetooth and so on.

Open mobile, Converged services and changing business models

- Introduction to Open Mobile

- Converged services

- Changing business models (ARPU, Advertising, Payments, flat rate pricing, App stores, A shift of innovation to the edge and the role of third party developers, changing value across the device / network stack)

The evolution of the Mobile ecosystem and the network

- The relationship between the network and the device

- The evolution of the network (LTE, IMS, Net neutrality, Cellular networks, Radio Frequency Networks: such as Bluetooth, WiFi, WiMAx & Mesh, HSUPA and HSDPA)

- Impact of open source on the device stack (Android, Symbian, Linux and others)

- The impact of the iPhone and App stores

The evolution of the Web and the browser

- Open source browsers – Webkit, Chrome, Safari

- RIA (Rich Internet applications)

- Javascript enhancements (Chrome, JS libraries)

- Gears/offline browsing

- Widgets

- APIs (GSMA, OpenAjax, Bondi, Gears, RCS)

- Browser plugins(MS Silverlight, Mozilla,W3C)

- Facebook browser

- New android browsers (Opera, steel) and others

- The contextual Web

- Standards: W3C one web initiative, Microformats(OpenId, XMPP, FOAF, SparQL, Oauth, XMPP, APML, Attention.xml)

Social networks

- Data portability

- Social network APIs

- Social media content

- Social networks

- Digital footprint

Media

- Impact on advertising agencies and the change in the advertising value chain

- Impact on traditional media(newspapers and journalism)

- User generated content and consumption based content(books, video, music etc)

- The shift in advertising dollars

Innovation, Cloud computing and the Internet of Things

- Cloud

- Location including Cell id databases

- SIM/Smart card web server

- QR codes

- Local web

- Mobile search

- Privacy

- Near Field Communications

- Rich Presence

- Sensor based interaction, Cloud computing and the Internet of things

- Asynchronous activation, background processing

Comments

  1. Kin Lane says:

    Awesome breakdown!!
    Definitely all the areas that are going to be the vehicle moving us forward.
    Lots to digest.

  2. Ajit Jaokar says:

    Thanks Kin! kind Rgds ajit