The dark side of brands – Brands are using legal loopholes to market their products to web-savvy children, a new book reveals

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Brands are using legal loopholes to market their products to web-savvy children, a new book Consumer Kids: How Big Business Is Grooming Our Children for Profit by Ed Mayo and Agnes Nairn reveals

I have touched on this issue before .. FTC complaint against Mobile marketing – An analysis

As an industry, we have to address these issues and go beyond what is the statutory minimum – especially in relation to Mobile and Social media else we cannot avoid the regulation! As the father of an extremely tech savvy five year old, this is an issue that affects many of us.