http://www.opengardensblog.futuretext.com/archives/2009/01/ftc_complaint_a.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.opengardensblog.futuretext.com/archives/2009/01/ftc_complaint_a.html/comment-page-1#comment-1713 Ajit Jaokar Wed, 21 Jan 2009 15:30:13 +0000 http://dev5.indigocontenthost.co.uk/archives/2009/01/ftc_complaint_a.html#comment-1713 Hello Jeff Firstly, its great to see your comment. Many thanks. Shall respond soon and also will update the comment in the main body of the blog(I do this since the comments sometimes have had a problem) I agree with your comments re both these areas. I wil have a look at the report you mention as well. I think the industry should definately do a good job of educating people since there is a lot at stake here since the moble is a personalised device. I have also been reading your book and it gives me more insights. Shall blog about it seperately. Keep up the good work and happy to contribute to the comnversation kind rgds Ajit Hello Jeff
Firstly, its great to see your comment. Many thanks. Shall respond soon and also will update the comment in the main body of the blog(I do this since the comments sometimes have had a problem)
I agree with your comments re both these areas. I wil have a look at the report you mention as well. I think the industry should definately do a good job of educating people since there is a lot at stake here since the moble is a personalised device.
I have also been reading your book and it gives me more insights. Shall blog about it seperately. Keep up the good work and happy to contribute to the comnversation
kind rgds
Ajit

]]> http://www.opengardensblog.futuretext.com/archives/2009/01/ftc_complaint_a.html/comment-page-1#comment-1712 Jeff Chester Wed, 21 Jan 2009 13:32:18 +0000 http://dev5.indigocontenthost.co.uk/archives/2009/01/ftc_complaint_a.html#comment-1712 I appreciate your comments and the discussion. Interactive marketing, as you know well, has a powerful and unique impact on individuals. We have already raised the role interactive marketing and behavioural targeting played with the online selling of mortgages and other financial products (which is linked to the current economic crisis, in our opinion). Our recent mobile complaint was focused on the U.S. market, where the targeting of Hispanics and African Americans by mobile providers and others raise a number of concerns, including lack of accountability and transparency (when individuals are unaware they have been labeled as a specific ethnic group or socio-economic class, for example). Children and adolescents are being targeted with a wide range of adverts linked to the obesity crisis. For more information, see our reports at www.digitalads.org As for meta-data, the entire process where consumers are analyzed and segmented must be explained to the user, who should have more control over its collection and use. The mobile industry needs to better inform the public about its business model, encourage a discussion and debate, and agree to reasonable safeguards designed to protect privacy and support consumer autonomy. I appreciate your comments and the discussion. Interactive marketing, as you know well, has a powerful and unique impact on individuals. We have already raised the role interactive marketing and behavioural targeting played with the online selling of mortgages and other financial products (which is linked to the current economic crisis, in our opinion). Our recent mobile complaint was focused on the U.S. market, where the targeting of Hispanics and African Americans by mobile providers and others raise a number of concerns, including lack of accountability and transparency (when individuals are unaware they have been labeled as a specific ethnic group or socio-economic class, for example). Children and adolescents are being targeted with a wide range of adverts linked to the obesity crisis. For more information, see our reports at http://www.digitalads.org
As for meta-data, the entire process where consumers are analyzed and segmented must be explained to the user, who should have more control over its collection and use. The mobile industry needs to better inform the public about its business model, encourage a discussion and debate, and agree to reasonable safeguards designed to protect privacy and support consumer autonomy.

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