I am thinking of this for a forthcoming book ..
What’s the best way to build your own brand using social media in a recession?
A couple of caveats .. and thoughts
a) ‘In a recession’ is the operative phrase .. should we use social media in a recession at all if you are not already familiar with it? Imagine this – you worked for a company for 10 years. You think you may be made redundant this year – should you start a blog from scratch? On one hand – it is potentially the most efficient way to getting known. On the other hand, it could be like the drop in the ocean.
b) Having said that, in any case building your own brand could help getting the next job, differentiate yourselves, create a support network etc
c) I am only interested in building a personal brand(not for the company/and not for selling) but for individuals
d) I am looking at all forms of social media – Web, Mobile, YouTube, Twitter, Blogs, Wikis, communities, linkedin/facebook/MySpace etc, Groups(linkedin groups) etc
Many successful bloggers are in a good place to handle the recession since they have managed to build a unique and a personal brand for themselves
Question is: Given a recession – should one attempt to do so?(not just via blogs but by all social media). If so, any thoughts insights?
PS: see this great post – How to: Build a Social Media Cheat Sheet for Any Topic from R/W web and Marshall Kirkpatrick. Excellent stuff!
As I said in a post at forumoxford, most of the existing writing is for companies and may well not apply to a drastic change of ecosystem
For instance, consider the excellent book Groundswell from forrester
Page 113 of this book give ‘ROI of an executive’s blog’. According to the book, the total costs for a blog for an exec PER YEAR is guess what?
No kidding ..
(That includes $25K for planning and development, $150K for content production including exec time)
That exec will probably be redundant soon
The point is this – most of these things are designed to over complexify, to sell to corporate(which is forrester goal) and don’t take the exec into consideration(for instance the REAL motivation for the exec may be to be sure he is well known for his NEXT job)
I feel there is a lot of material out there .. But a lot of it has an agenda and it’s generally ‘corporate’ ..
No one TODAY will pay $283K ** per exec ** to blog .. Yet forrester seems to think that they will only a few months ago ..