http://www.opengardensblog.futuretext.com/archives/2009/01/brandwashing_an.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.opengardensblog.futuretext.com/archives/2009/01/brandwashing_an.html/comment-page-1#comment-1718 Brian Jacobs Wed, 28 Jan 2009 19:09:55 +0000 http://dev5.indigocontenthost.co.uk/archives/2009/01/brandwashing_an.html#comment-1718 Why is it automatically assumed that brands, and brand ads or messages are by definition always against the interest of the consumer? A lot of these privacy points are of course extremely valid - but wouldn't you (to take your own example) like to be contacted about future ZZ Top concerts within your neighbourhood? Isn't this a benefit to you (as well as to the promotors, the band and the venue)? Regulators often over-regulate, we all know that. We are not living in a black and white world, and sometimes commercial messages benefit the consumer. Granted - sometimes they don't, and sometimes abuses of trust can occur, but this isn't always a one-way street. Why is it automatically assumed that brands, and brand ads or messages are by definition always against the interest of the consumer?
A lot of these privacy points are of course extremely valid – but wouldn’t you (to take your own example) like to be contacted about future ZZ Top concerts within your neighbourhood? Isn’t this a benefit to you (as well as to the promotors, the band and the venue)?
Regulators often over-regulate, we all know that. We are not living in a black and white world, and sometimes commercial messages benefit the consumer. Granted – sometimes they don’t, and sometimes abuses of trust can occur, but this isn’t always a one-way street.

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