I have always been interested in YouTube .. For two reasons ..
Firstly, Today, YouTube is a mature technology and it is also the most truly democratic media channel in the world. I heard somewhere (can’t remember source) – that YouTube is the most trusted media in the world.
This is apparently contradictory – but true because it is ‘citizen’s journalism’. Hence, has many viewpoints – which makes it more trusted media channel (at least to me!)
Secondly, YouTube is great for building traffic to your own site. It is a classic case of creating a social media object. By social media object I mean an object that is meant to direct traffic to your site.
And there is no better social object than a YouTube video.
So, I would recommend this fascinating book YouTube – An insider’s guide to climbing the charts .. This is well worth a read.
I like it because it is a book about ‘Climbing the charts‘ on YouTube written by people who have done it(and not just about the mechanics of creating video – which it also covers as well).
In that sense, it is useful in a direct, practical way in the creation of a social object.
A video as below