metatxt getting traction ..

I first heard about metatxt from Bena Roberts. It is getting considerable traction with mobile advertising providers as per metatxt’s announcement at Macau last month.

I have added it to my Mobile Web Megatrends watch

19th November 2008, Macau: Today ten of the most innovative mobile companies are partnering to drive the metaTXT standard. metaTXT is the world’s first mobile search engine optimisation (SEO) standard. metaTXT will enable search engines to index mobile sites at ease regardless of their technology domains whether they are,, or a .mobi.

The metaTXT standard is a pioneering enhancement for mobile search by allowing all mobile sites to be discovered regardless of URL, giving brands better and more consistent mobile internet awareness. The group has a strong Asian presence, working with Asian search engine to leverage its mobile capabilities to its 15 million users.

Leading mobile advertising providers and search engines including Abphone, Bango, JumpTap, Taptu, MCN, Medio Systems, Mobilytics, Nubiq, RingRing Media and founder visibility mobile are working group partners.

Already one thousand mobile sites are using metaTXT when the standard is deployed by the working group – reach will be near 200 million.