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	<title>Comments on: Word of mouth marketing: A new advertising model in an economic downturn?</title>
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	<link>http://www.opengardensblog.futuretext.com/archives/2008/10/word_of_mouth_m.html</link>
	<description>Wireless mobility - Innovation - Digital convergence - mobile web 2.0</description>
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		<title>By: Bolaji</title>
		<link>http://www.opengardensblog.futuretext.com/archives/2008/10/word_of_mouth_m.html/comment-page-1#comment-1651</link>
		<dc:creator>Bolaji</dc:creator>
		<pubDate>Wed, 22 Oct 2008 21:19:09 +0000</pubDate>
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		<description>What&#039;s up, Ajit:
Interesting article.  I&#039;ve also been grappling with standard measurement for word-of-mouth.  It&#039;s what many of my readers aska bout.
I just posted a blog titled: 20 Tools for Word-of-Mouth
The good news is that it is easier to get word out to your constituency.  And new associates who like your type of content.
The bad news is that it is as difficult as ever to measure.
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		<content:encoded><![CDATA[<p>What&#8217;s up, Ajit:<br />
Interesting article.  I&#8217;ve also been grappling with standard measurement for word-of-mouth.  It&#8217;s what many of my readers aska bout.<br />
I just posted a blog titled: 20 Tools for Word-of-Mouth<br />
The good news is that it is easier to get word out to your constituency.  And new associates who like your type of content.<br />
The bad news is that it is as difficult as ever to measure.</p>
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