We-Think – Charles Leadbeater – Mass innovation not mass production review by Tony Fish
From the inside of the cover ….
“You are what you share. That is the ethic of the world being created by YouTube and MySpace, Wikipedia and Facebook. We-Think is a rallying call for the shared power of the web to make society more open and egalitarian.
We-Think reports on an unparalleled ware of collaborative creativity as people from California to China devise ways to work together that are more democratic, productive and creative. This guide to the new culture of mass participation and innovation is a book like no other, it started first online through a unique experiment in collaborative creatitiy involving hundreds of people across the globe.
The generation growing up with the web will not be content to remain spectators. They want to be players and this is their slogan “We-Think therefore we are”
A very good book for those who are thinking outside of the Box. I like the approach and the story. Leadbeater develops the idea that diverse groups are better than smart, narrow or opinionated groups. Diverse group lead to innovation and the reason for corporate failure is that they like everyone to be the same. Hence corporate life is about dull problems and not very exciting solutions. Collaboration is the opposite. However we should not get to excited as our new collaborative world has as many dangers for us as the one we currently have.
Leadbeater develops the idea (as I did in mobile web 2.0 www.futuretext.com ) that Maslow pyramid is about how we gain identity and what value there is in this. I liked his ideas about current obsession with occupation and job titles are not good for us. Relationships and share interests will drive us over the next hill.