I have spoken of IMS applications many times in the past on this blog.
While an IMS application is an anomaly(as are concepts like 3G applications, Mobile Youth, WiFi applications, Wimax applications etc) – i.e. all these concepts tie a service or a demographic to a specific network type – when in reality a service/ application/ demographic is network agnostic i.e. not tied to a network(by net neutrality principles/edge of network thinking)
Having said that ..
If we were to investigate an IMS application(or for that matter IMS/LTE/HSPA i.e. NGN networks per se), then it must uniquely leverage a network asset
a) Uniquely leverage the network
b) Are potentially QOS and Differential charging oriented
c) May be session based
d) May not be person to person – at least initially – (i.e. video calling or Push to talk needs same or similar infrastructure at both ends of the session – which is not easy to achieve)
e) Will compete with the Web – and that means value will be abstracted up the stack – hence an even greater emphasis on uniquely leveraging the network
f) May need to be mass market. While this is not a mandatory requirement – it is how the Operators think – rightly or wrongly – it remains a prevailing viewpoint in many circles that the application needs to be mass market
g) May not have the Client as a phone
This last bit is significant since some of the biggest success of Mobile data in recent times has not been ‘phones’ – rather they have been PCs.
So, if we accept that precedence – then here is a thought for an IMS (and also HSPA/LTE etc) – A multimedia version of Amazon Kindle
The existing Amazon Kindle is a book reader with a network connection. But it can easily evolve into a session based? – multimedia(audio/video etc) version of a ‘book’
If it does, then that becomes a true Multimedia application which leverages the network uniquely and it potentially fits in with all the criteria above especially a mass market device and can be seen to extend the HSPA model which is already proven to work ..