The search for the IMS/NGN application: A multimedia version of Kindle (Amazon book reader)

amazon kindle.JPG

I have spoken of IMS applications many times in the past on this blog.

While an IMS application is an anomaly(as are concepts like 3G applications, Mobile Youth, WiFi applications, Wimax applications etc) – i.e. all these concepts tie a service or a demographic to a specific network type – when in reality a service/ application/ demographic is network agnostic i.e. not tied to a network(by net neutrality principles/edge of network thinking)

Having said that ..

If we were to investigate an IMS application(or for that matter IMS/LTE/HSPA i.e. NGN networks per se), then it must uniquely leverage a network asset

Such applications:

a) Uniquely leverage the network

b) Are potentially QOS and Differential charging oriented

c) May be session based

d) May not be person to person – at least initially – (i.e. video calling or Push to talk needs same or similar infrastructure at both ends of the session – which is not easy to achieve)

e) Will compete with the Web – and that means value will be abstracted up the stack – hence an even greater emphasis on uniquely leveraging the network

f) May need to be mass market. While this is not a mandatory requirement – it is how the Operators think – rightly or wrongly – it remains a prevailing viewpoint in many circles that the application needs to be mass market

g) May not have the Client as a phone

This last bit is significant since some of the biggest success of Mobile data in recent times has not been ‘phones’ – rather they have been PCs.

So, if we accept that precedence – then here is a thought for an IMS (and also HSPA/LTE etc) – A multimedia version of Amazon Kindle

The existing Amazon Kindle is a book reader with a network connection. But it can easily evolve into a session based? – multimedia(audio/video etc) version of a ‘book’

If it does, then that becomes a true Multimedia application which leverages the network uniquely and it potentially fits in with all the criteria above especially a mass market device and can be seen to extend the HSPA model which is already proven to work ..

Thoughts?

Comments

  1. Saul Labajo says:

    I totally agree with this post, mainly with the first assertion, I think it clearly aims to the way applications should be built: with a network agnostic philosophy in mind.
    I found the characteristics you suggest an IMS application should have most interesting because at Solaiemes we have developed mobile technology infraestructure with exactly those characteristics in mind.
    Two of our product lines: LiveServe and the recently announced VoxServe are exactly what you say: session based, and allows serverperson kind of services. The first one leverages Videoshare to implement services like real time videoblogging, and the second one leverages PTT technology to integrate it with IVR, CTI or just implement real time audioblogging.
    And I am specially glad to see that in your last point you aim to a “multimedia networked book reader”, because that is one of the services that can be implemented using our third product: AVISG. This is a mobile content push platform that allows pushing multimedia content to a mobile web browser. We are using it to implement rich media alerts and multimodal services, but it can easly be used to implement some multimedia mobile book reader (given that target devices have a good enough screen and browser).