Mob4hire is a cool concept ..

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Mob4Hire looks to be a cool concept. Tony Fish and Caroline Lewko pointed this company to me ..

Reason I like mob4hire is: In a recessionary environment, companies that solve a real problem will thrive. Hence, it’s interesting

As per their web site:

Mob4Hire Inc was created to help mobile or cell application developers in the non stop task of testing mobile games and mobile applications. Using the crowd, the process will allow real people to test mobile applications in real field conditions. Mob4hire reduces the pain of testing for mobile developers.

Mob4hire is a bidding system for mobile application testing. Testers will bid on various projects specific to their handsets. Developers will choose the testers that they require and will deploy test plans for the mobile application they are developing. The mobile application tester will test the application and will report back to the developer. On completion of the test, the mobile tester will get paid for the work. Mobile testing could not be easier.

It does not matter if you have an Apple iPhone , Motorola, Nokia, Panasonic, Blackberry, Samsung, Audiovox, LG, Palm, Kyocera, Ben-Q, Sony Ericsson, Sagem, LG, HTC, Sanyo, Palm, ETEN, MiTAC, Sharp, Siemens, Casio, NEC, USTARcom or Pantech handset. Or even a new brand that is just coming out.

Any type of programming language is possible: Symbian, J2ME, BREW, Flash or Windows Mobile. (or other new ones that are just being introduced)

Web 2.0 User generated content and Social networking course – Oxford University ..

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As per every year, I am running my course on Web 2.0 User generated content and Social networking course – Oxford University .. at Oxford university. This is always heavily subsidised by Oxford – so always a very good value

Forthcoming book: Web 3.0 the EU vision

As you know from my previous blogs, I am a fan of the Web 3.0 version as outlined by the European Union.

The blog got a lot of responses by direct email and even ideas from Andrew Krzmarzick who is speaking of similar issues with the US state department State Department – Web 2.0 and the Next Generation of Diplomats exploring collaboration.

So, I think I want to create this into a book. It will be an independent view(i.e. my view) specifically on the EU version of Web 3.0 – and it will be in more than one languages(i.e. not just English).

Any thoughts/ideas welcome – including collaborations and idea sharing with other governments globally!

QIK – Raises the bar for IMS ..

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I have been following QIK since I have been interested in video streaming since it is a classic IMS application.

However, QIK raises the bar for IMS i.e if all these features below are possible without optimising the network in any way, then the technology is truly impressive(which is the reason for this blog i.e. I like the service but I think there is something unique in the core technology if it does not need the network to be optimised

Seek comments

a) QIK is a video streaming service. QIK launched into private alpha around Christmas 2007 and went live into public alpha on July 21, 2008. They say that they have a large userbase in more than 100 countries. Splits by country are not available. They have got considerable coverage in the blogosphere in Gigaom and others.

b) Qik’s live video streaming comes with a chat overlay, so that users watching on the web can type in their questions, comments, and feedback as they view – those remarks show up on the producer’s mobile screen. Users (individuals and media houses) have used the chat feature around videos.

c) Qik streams live to the web, so users can also watch archived videos from your cell phone, via Qik’s mobile site or the standard podcasting clients which come on smartphones.

d) QIK have several popular integrations. Users can set up their accounts so that all videos they stream also push directly to theirYouTube account once the stream has terminated and no separate upload is necessary. They can also offer the option of alerting Twitter and Pownce followers when you are live, with a direct link to the livestream within the tweet. (Qik also offers SMS and email notifications.) Mogulus has also been a partner for QIK, as QIK users who have their live, 24/7 online TV channel there can integrate the Qik experience from their mobile phones into their Mogulus channel. They have a similar integration with Justin.tv as well as with Seesmic.

e) There is no optimal length for video. Users can stream live from Qik as long as the handset has the power to keep going. QIK do not throttle usage in any way.

f) QIK has no specific device integration

g) At the moment, QIK’s emphasis is on building the community. There is no business model/revenue model and it is not advertisement funded

h) In QIK, groups are a way to stream and share with specific individuals, or to create micro-communities around common affinities, associations or interests. QIK has groups based on a number of areas like family-exclusive groups to departments within larger organizations using groups to aggregate and experience Qik videos.

Carnival of the mobilists no 146 at Andrew Grill’s blog ..

Carnival of the mobilists no 146 at Andrew Grill’s blog .. Andrew does a great job of the carnival as usual.

We-Think – Charles Leadbeater – Mass innovation not mass production review by Tony Fish

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We-Think – Charles Leadbeater – Mass innovation not mass production review by Tony Fish

From the inside of the cover ….

“You are what you share. That is the ethic of the world being created by YouTube and MySpace, Wikipedia and Facebook. We-Think is a rallying call for the shared power of the web to make society more open and egalitarian.

We-Think reports on an unparalleled ware of collaborative creativity as people from California to China devise ways to work together that are more democratic, productive and creative. This guide to the new culture of mass participation and innovation is a book like no other, it started first online through a unique experiment in collaborative creatitiy involving hundreds of people across the globe.

The generation growing up with the web will not be content to remain spectators. They want to be players and this is their slogan “We-Think therefore we are”

http://www.wethinkthebook.net/home.aspx

A very good book for those who are thinking outside of the Box. I like the approach and the story. Leadbeater develops the idea that diverse groups are better than smart, narrow or opinionated groups. Diverse group lead to innovation and the reason for corporate failure is that they like everyone to be the same. Hence corporate life is about dull problems and not very exciting solutions. Collaboration is the opposite. However we should not get to excited as our new collaborative world has as many dangers for us as the one we currently have.

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Leadbeater develops the idea (as I did in mobile web 2.0 www.futuretext.com ) that Maslow pyramid is about how we gain identity and what value there is in this. I liked his ideas about current obsession with occupation and job titles are not good for us. Relationships and share interests will drive us over the next hill.

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There is not a massive take away from the book, but it did provide some good reference as to why I am reading and thinking like I do currently. This has helped me to structure some very clear views on thouhgs on some projects that I was struggling with so – many thanks. My slogan “I create, I share therefore I am someone”

Here are my best bits

Page Quote

72 Scott Page, a professor of complex systems at the university of Michigan, used sophisticated computer models to find that groups with diverse skills and outlooks came up with smart solutions more often that groups of very clear people who shred the same outlook and skills.

77 The kind of problem-solving that comes only from intense collaboration. In the worm project, the researches started by meeting in the coffee room at Brenner’s laboratory. In We-Think, crowds need meeting places, neutral spaces for creative conversation, moderated to allow the free flow of ideas. This is why, at their heart, these projects have open discussion forums and wikis, bulletin boards and community councils, or simple journals lie Lean’s Engine Reporter and the Worm Breeder’s Gazette, so that people can come together in a way that allows one plus one to equal twelve many times over

96 Henry Ford created a model of mass production; Linus Torvalds and his ilk are creating a way to organise mass innovation.

All of this is encouraging large companies to shift towards more collaborative , networked approaches to innovation to share costs and multiply their source of ideas.

141 We-Think really will pave the way for more We Make.

193 You cannot feed a hungry child with MP3 files.

Those with strong social networks use the web to strengthen them further.

229 As societies get riches and more of the basic needs for food, clothing, housing, warmth and security are met, people will become increasingly interested in the psychological dimensions of well-being. It is vital to our psychological well-being that we are held in high esteem, valued and recognised for what we do. Our identities – what we are good at and what matters to us – depend on the recognition of other people. In the past, certainly in the rich work, many people acquired a sense of identity from their position in a bounded local community. In the 20th century, occupation and position in an organisational hierarchy often provided the key. Now, people increasingly get a sense of identity from the relationships they form and the interests they share with others. The web matters not least because by allowing people to participate and share, it also give them a route to recognition, if only through the comments posted in response to a blog, a rating as a trader on eBay, the point acquired as a game player, or the incorporations of software they have written into the source code. People are drawn to share, not only to air their ideas, but in the hope their contributions will eb recognised by a community of their peers.

230 Recognition cannot bought and sold on the market – at least not the kind of recognition that counts.

We win the recognition that counts from impartial, external sources, usually communities of our peers.

These communities meet a basic human need that will get stronger as we become materially richer.’ Ideas are animated when they are shared, and people are driven to share because recognition and regard can be reliably earned only from communities, networks, clans, families, religious groups, movements that are not animated by money.

231 Groups are wise, clever and smart only when they are made up of independent people who are capable of thinking for-themselves-and armed with diverse skills and points of view.

Feeding this development will be a fundamental change in our economic culture: over the next two or three decades, people will start to play quite different roles, seeing themselves increasingly as participants and contributors, as well as workers and consumers

232 Participation will, however, mean quite different things in different settings. More companies and brands, politicians and celebrities will try to incorporate their consumers as fans and followers, recruiting celebrants. They will participate, but more in the way a congregation does in a church service.

It would be naive to imagine that a new way of organising

ourselves will necessarily be exclusively positive. There will be downsides, possibly very significant ones – while industrial mass production massively increased productivity and brought cheaper goods within the reach of most people, it had also been accompanied by alienation and strife at work, industrial accidents, ravaged landscapes and environmental despoliation on a vast scale

233 As we have seen, critics are already warning us to worry about a whole slew of possible disadvantages: the erosion of professional authority and knowledge; the loss of individuality in a morass of social networking; the eradication of spaces for reflection as a result of our being constantly connected; and the degradation of friendship when relationships are mediated by technology.

There are no central gatekeepers to control access to the Internet

234 In their different ways, all the web’s critics converge on a single worry it makes the world more unreliable, threatening and out of control. Whatever the limitations of top-down, industrial-era institutions, at least the world they created was relatively orderly and people knew where they stood

235 First, those who have top-down control will fight to retain it, even as power threatens to, seep away from them.

238 Mass production came of age during the fight against Fascism in the Second World War.-We-Think might come of age in the fight against global warming, because finding alternative ways to generate energy, use resources and cope with rising sea-levels will require collective innovation on an immense scale

239 We-Think offers a different possible story, one of trust and collaboration built on liberal and enlightenment traditions of peer collaboration in pursuit

of better ideas, arbitrated on the basis of evidence rather than

ideology.

Europe in a digital world and Web 3.0 – The European Union vision

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I am going to post a series of blogs relating to the role of Europe in a Digital world in 2025 with an emphasis on Mobile, Web 3.0 (EU vision) and Seamless / converged infrastructures.

This coincides with a session I am speaking at the European parliament in Brussels at EIF called Towards the Digital World in 2025

Any comments on this blog and series welcome. I specifically seek comments on the EIF agenda below.

My personal views and background

As you know from previous blogs, I have been historically in favour of the European Union’s strategy relating to Web and Mobile technologies (including the recent initiatives about a European Web 3.0).

In my talk at the European parliament last year, I spoke of a need to emphasise the strengths of mobility in Europe and build a globally competitive advantage based on our already existing strengths in this area.

In the current climate, the EU’s vision for a Digital world becomes all the more important and I explain why below.

Much has happened since I got the original invite to speak at this event. Essentially, the world has gone into a financial meltdown in a matter of weeks – and worse is still to come next year. As we struggle to overcome what looks to be now a global recession, some things are becoming apparent even at this early stage

In a nutshell,

a) Governments and governing bodies like the European Union can act as a competitive advantage – hence the EIF and EU Web 3.0 visions take a greater significance.

b) I don’t believe that an individual like Tim O Reilly, no matter how influential, can define the future of the Web any more. This would need people and organizations that can define but also execute that vision. Again, this makes the EU Digital vision important as does it’s emphasis on Web 3.0

c) Finally, the locus of power and influence will be decentralised to many points globally – apart from USA, we will have Europe, China, India and potentially Brazil as important players and centres of commercial and technological excellence.

We are seeing very good responses from many governments and in future we are likely to see a greater role for government all over the world. This makes it all the more important to have a government or a governing body that has a visionary strategy towards Digital technology.

The EU has always played a proactive and a visionary role – especially in relation to technology, a role which assumes even greater significance going forward considering the competitive advantage which technologies and governments will play in the near future.

Let us take historical perspective.

Franklin Roosevelt got the world out of the 1929 recession through the New deal

. Barrack Obama also proposes something similar to FDR’s new deal – which we may well see implemented if he wins

In between these two ‘deals’ we had a phase dominated by Reaganomics which downplayed the importance of Government. Recent events have shown us that we indeed do need Governments to play a critical role going forward. However, it is going to need more than infrastructure projects (Roosevelt’s new deal was essentially an infrastructure project). While the fanciful and exuberant forms of capitalism are definitely gone – Warren Buffet famously called Derivates as the financial weapons of mass destruction (pdf) - globalization and free trade are here to stay; as is the emergence of India, China, Brazil and others as economically significant forces.

Consequently the ‘new’ new deal will need governments to live in a global, technologically converged and complex world – but still seek areas of competencies for their local economies (for instance – Brazil with Biofuels, China in manufacturing, India in IT, Israel in security and Europe in Mobile/convergence).

Hence, the future will be about proactive and enlightened governing bodies who will strive for commercial, social and technological competitive advantages. Ultimately, this will make Government itself a competitive advantage – And hence, these EU initiatives are very important – more so today.

This brings us back to ‘Mobile’ and the new digital ecosystem and the role which the EU can play here ..

A few personal beliefs about the new digital ecosystem

a) Cooperation will be as important as technology. With GSM, Europe has shown that it can cooperate and the fate of Iceland shows that it is advantageous to live in a wider federation than in isolation

b) Openness is important. This can be a complex topic since ‘Open’ includes Open source, open standards and open platforms – all made more complex with ‘Cloud computing’ on the horizon in the near future – but nevertheless Openness is important. Especially so in a system of ‘creation’ and not ‘consumption’. By that I mean, if we are just consuming content, then open systems are not essential. You need the best user experience – which is likely to be delivered by closed systems. This is the traditional consumer electronics view underpinning Television, video players, audio players and so on. It even extends to the iPod and to some extent to the iPhone. However, the moment you enter the realm of social networking, user generated content and social media, you need the ability to share content – hence we need open systems.

Why? Because the value of the content becomes two fold; Firstly in the experience itself but also in the ‘sharing/social graph factor’. Hence, open systems work best and not closed systems.

c) Identity, Privacy and security are important: We cannot stress that enough, especially in a mobile ecosystem for issues like child safety and the fraudsters will already be ahead of the game Fraudsters’ website shut in swoop

d) Beyond Web 2.0Tim O Reilly defined Web 2.0. Tim Berners Lee has attempted to define Web 3.0(as the Semantic Web). However, the semantic Web is a narrow definition and always leaves us with the problem of ‘Who will do the semantics for the semantic web? and ignores the wider Internet including Mobility, convergence etc

On a more practical basis, whatever you call it – Mobile Web 2.0 or Web 3.0 – I believe that we will need entities who have the capabilities to execute – and especially execute locally but with a global mindset. Hence, the Web 3.0/EIF digital vision becomes all the more important.

Web 3.0 – The EU vision

Against that backdrop, the EU vision of Web 3.0 is significant and also the EIF event. A synopsis of the Web 3.0 vision is as below

“The Internet of the future will radically change our society,” said Viviane Reding, Commissioner for Information Society and Media. “Web 3.0 means seamless ‘anytime, anywhere’ business, entertainment and social networking over fast reliable and secure networks. It means the end of the divide between mobile and fixed lines. It signals a tenfold quantum leap in the scale of the digital universe by 2015. Europe has the know-how and the network capacity to lead this transformation. We must make sure that Web 3.0 is made and used in Europe.”

Why is this vision important?

a) It talks of Mobile and social computing, both of which are significant going forward for Europe and the EU

b) It calls for a European vision and initiative which is significant for the reasons mentioned above

c) It speaks of a holistic Web and mobile vision – which we need. The mobile is not a replacement for the Web – and will never be. We need an integrated view and not a fragmented view

d) Wider ‘Internet of things’ vision affects all areas including manufacturing and logistics(through technologies like RFID)

e) It refers to a quantum leap – and I believe that the recession will offer a chance to gain a quantum leap by promoting core infrastructure and technologies which will help us to recover faster and grow more organically going forward.

f) An emphasis on security and privacy – which is important as I have indicated before

Future blogs will cover more of the agenda for the event and also the Web 3.0 vision of the EU (which I believe is related to the overall vision).

Seeking feedback on the topics of discussion

I seek your feedback on the topics below. I will post my own feedback starting with some ideas below on mass collaboration and will follow this up with more blogs

As a background to the EIF event, This EIF special event will kick off an EIF project looking at how Europe can remain among the leading regions of the world in the age of digital communications. Our purpose is to bring together high-level perspectives on some of the key macro technology trends, policy implications and future governance issues, as well as identify areas for a common approach between Europe, the United States and other key regions.

I specifically seek feedback on the topics of discussion for the EIF event – as below

>>>

1.Economic Focus

(Room: A1E-3)

- What will be Europe’s competitive edge in the global economy?

- Will newly emerging ICT powers overtake Europe and the US in ICT-based innovation?

- What economic policies will be necessary in the digital world of 2025?

- Will Europe be able to reap the benefits of an effective uptake of ICT?

- What are the economic implications of “mass collaboration”?

2. Technology Trends

(Room: A1H-1)

- What are the most important macro-technology trends?

- What are Europe’s ICT technology strengths and weaknesses?

- How can Europe develop these strengths and overcome these weaknesses?

3. Socio-political dimension

- What will be the effect of ICT on daily life? Energy? The Environment? Security? Skills?

- What are the policy implications for society, individual citizens, the environment and governance?

- How will ICT shape the future of government and politics in Europe?

- Will Europe and the United States remain models for sustainable governance and ICT?

- What is the impact of new technologies (e.g. social networks) on social relations?

<<<

Here are my thoughts for instance: What are the economic implications of "mass collaboration"?

Here are my initial thoughts

a) Crowdsourcing is the act of ‘outsourcing’ to the public. . The more tasks that can be crowdsourced, the more that the government/entity can focus on tasks that can be uniquely done within the organization itself.

Formally, the economic impact of mass collaboration can mean at least three things from an entity’s perspective

Firstly, optimization of business processes

To identify existing processes that can be crowdsourced with greatest impact. For example – the site Babycenter is a good, collaborative source of shared information about children created and managed by parents(although the site itself is owned by Johnson and Johnson). Many such queries would have gone to the GP instead of being now managed online.

Secondly, to reassess the economic effects of transactions considering the rise of social media and Web 2.0.

In the book wikinomics, the authors talk of the reversal of Coase’s law. Coase’s law governs the expansion of business and says that A firm will tend to expand until the cost of organizing an extra transaction within the firm become equal to the costs of carrying out the same transaction on the open market.

However, with social media, the cost of transactions themselves drops and companies who leverage the collaborative powers of the community gain a competitive advantage

and finally – Fostering processes for Identity and Reputation

The economic impact of crowdsourcing can be enhanced by the creation of a reputation system – again a role which a centralised body can play for the Web i.e. a neutral body that promotes the creation of procedures for Identity, Reputation and validation of information

Thoughts/feedback welcome

Word of mouth marketing: A new advertising model in an economic downturn?

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I have been reading about Womma (Word of mouth marketing association) and there are some fascinating information there. This is consistent with both my PhD research and also some of my previous blogs like Long tail social network analysis – A business model for Web 2.0 and Cost per related audience

The question is: Is social media marketing/word of mouth marketing/social media advertising be an important avenue in an economic downturn?

Economic downturns can be viewed as mutations i.e. a sudden shift in evolution which leads to new lifeforms emerging(which otherwise would not have emerged). Thus, we may see the same effect in helping the uptake of some technologies. At an individual level, people have a greater tendency to ‘network’ i.e. use social media – when times are bad. Question is – will we see the same effect with advertising and businesses in the use social media for marketing and advertising in this downturn?

To me – the missing link is – social media must be measurable if this were to happen – and its an area I am working with in detail .. Thoughts/comments/related work welcome. Check out Womma and their Influencer handbook which is open for comments till Oct 20

4th International FOKUS IMS Workshop 2008: Challenges and Opportunities in a Converged Services World

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4th International FOKUS IMS Workshop 2008

“Challenges and Opportunities in a Converged Services World -

an Update on IMS, IPTV, SDPs, SOA and Web X.0″

Fraunhofer Institute FOKUS, Berlin, Germany, November 6-7, 2008

About this Year’s Event

The many questions around IMS are no doubt primarily based on the inherent complexity of a converging network world, the emerging role of open service delivery platforms and the uncertainty about future business models and value chains.

Therefore we want to discuss at our upcoming IMS event the following questions:

• what has operators family driven to deploy IMS regardless the many uncertainties about the business case;

• how many standards and to which extend must an IMS system support, and how these are exploited for emerging Triple Play and IPTV service offers;

• how does an IMS integrate with service delivery platforms and how will such an environment be controlled and managed and most importantly how does IMS relate to SOA and Web 2.0 principles; and finally

• what are the future directions in IMS developments and what role will IMS as standard NGN and related open testbeds play in face of the future internet research activities?

Based on the many positive comments about the last events, we want to maintain the basic size and structure of this event to maintain the appreciated “open family atmosphere” and stimulate the discussions among the participants.

On Thursday morning two parallel tutorials about the IMS Basics and Standards as well the Open Source IMS Core System will enable newcomers to the topic and our family to get up to speed and prepared for the remaining workshop.

Thursday afternoon we have four parallel interactive workshops, which will feature stimulus presentations and then allow the participants to present their ideas and to start a vivid discussion about the specific subject matters.

Again we will prepare an interesting evening event which allows continuing the potentially hot debates of the afternoon in a more relaxed atmosphere.

The following conference day (Friday) will address the workshop topics from an industry perspective, where mainly operators are presenting their views in presentations, and vendors will add their views in corresponding session panels.

Alongside the workshops and the conference we will have again a vendor exhibition showing the state of the art of IMS technology and applications, as well as now service demonstrations from the FOKUS Playground, such as converged media applications as well as Telco-enriched Web 2.0 applications.

Link: www.fokus.fraunhofer.de/go/ims-event

Contact: ims-event@fokus.fraunhofer.de

Mobile 2.0 event announced ..

Our friends Tony, Dan, Rudy, Mike, Peter and Gregory have announced their Mobile 2.0 event in SFO

aimed at community run by community. Great lineup of speakers and only $249 who will be there for the day, some innovative demo’s,

Last two years have sold out all 300 tickets in record time. So book now if interested!.