The agenda for mobile web megatrends is coming on very well ..
Register for Mobile Web Megatrends if you have not done so already HERE!
The Obama campaign has made innovative use of digital media and social networking in harnessing grassroots community support. iLoop Mobile, the creator of M.BarackObama.com
(http://m.barackobama.com). The site will enable supporters, the media, and the general voting public to interact with the Obama campaign anywhere anytime.
Micheal Becker, EVP iLoop mobile will talk of the macro trend of media convergence and the
multi-modal nature of the mobile phone/mobile Internet and how it is at the crux of this convergence. In context of the Obamamobile site, Micheal will speak about
- Broadband to mobile content (news section of site)
- Mobile content (videos, ringtones, wallpapers)
- Socialsphere with viral elements for the community to share the site
- Rotating banners highlight position papers that trigger mobile web to
- Call-to-actions to promote mobile web to text
Michael Becker iLoop Mobile