Comments on: The advertising business model, the Web and the Mobile Web

By: free market research

free market research — Sun, 13 Jul 2008 23:19:20 +0000

Iphone and gPhone have raised my hope for mobile model otherwise i wasnt optimistic

By: Ajit Jaokar

Ajit Jaokar — Tue, 01 Jul 2008 17:20:16 +0000

Hello Engelbert
Re
>> Possible result: applications providers could earn more money with mobile enabled applications.
yes .. I see this scenario as well ie the mobile application is an extension of the Web. kind rgds Ajit

By: Ajit Jaokar

Ajit Jaokar — Tue, 01 Jul 2008 15:01:22 +0000

yes I think the ad model will work for apps as well. kind rgds Ajit

By: Engelbert Kerschbaummayr

Engelbert Kerschbaummayr — Tue, 01 Jul 2008 14:51:24 +0000

To make web applications mobile is definitely a real value add. Till now, I have no glue why users should pay extra money just because it’s mobile. The mobile device could bring additional information to make adds more powerfull.
Possible result: applications providers could earn more money with mobile enabled applications.
There is still a missing pice: mobile devices with “power”-browsers available on PC’s.

By: Alexander Marktl

Alexander Marktl — Tue, 01 Jul 2008 12:47:04 +0000

I’m currently not sure how mobile apps fit into all this. Will people accept ads in iPhone Applications? Will they click on them? Maybe a good way to monetize will be to advertise other iPhone apps within your popular and free app, just like on the facebook plattform.
Moreover:
Mobile is about here and now, right? If that’s the case then mobile apps are much better suited than mobile browser apps, because of performance, ui and device integration. Therefore I think that mobile productivity apps will be huge, because they carry a lot of here and now information.