Comments on: seeking feedback: what are the mobile web megatrends

By: theregoesdave

theregoesdave — Sun, 06 Jul 2008 19:13:58 +0000

I think you’ve covered many of the most important mobile web trends. Alexander touched on a good point regarding native v web applications.
You might also think about adding mobile video to your list as well. With 3G data speeds and Flash plugins coming for iPhone 3G and Windows Mobile, it will make the mobile video experience much better.

By: dean collins

dean collins — Sat, 05 Jul 2008 15:58:05 +0000

Make sure you segment out Analytics from Advertising.
Yes if you are implementing a free site then Admob advertising analytics or some other vendor is great in that they are free and you run their ads against your mobile content.
But when you want real mobile analytics you need to look at a mobile specific analytics vendor like http://www.Amethon.com
Amethon Mobile Analytics http://www.amethon.com/Content_Common/pg-Mobile-Analytics.seo is able to provide far more information about who/what/why/how people are interacting with your mobile content, remember if you aren’t going to track usage why bother publishing content in the first place.
You might also like to check out some of the posts at a forum we sponsor http://www.MobileAnalytics.com lots of mobile related marketing articles for you to review.
Cheers,
Dean Collins
http://www.Amethon.com

By: Alexander Marktl

Alexander Marktl — Sat, 05 Jul 2008 13:41:37 +0000

i) Web vs. Native
j) Background Processing: Problem? Solutions?
k) SDKs for Mobile Plattforms
l) New Distribution Channels (eg. App Store)
m) Mobile Enterprise
maybe I can find some more…