I like this presentation from MTV and it reflects a view I put forward at the Mobile World Congress that Mobile Youth is a myth because it does not reflect the youth’s social graph(as does facebook, myspace etc).
This MTV presentation talks of the concept of Digital youth with greater emphasis on social networking, web 2.0, Myspace, Facebook etc – with only a brief mention of ‘mobile’.
I agree with this idea of Digital Youth.
It is reflective of a more holistic interaction than pigeonholing an entire demographic(youth) to a technology type(mobile)
Watch this space – we may be doing some interesting work in this space