Following on from my previous post about Enterprise 2.0 conference ( What can you learn from about Enterprise 2.0 from the CIA?) – I have two motivations for this. Firstly, Enterprise 2.0 as a topic is of interest to me and secondly, I am modeling my own business (futuretext) along the lines of Enterprise 2.0.

More on that soon …

Dion Hinchcliffe (also a speaker at the Enterprise 2.0 conference) has an excellent blog about mashups as the next software development model.

Where he says ..

Since the mashup story is primarily being driven by spontaneous activity at the edge of the Internet, an accurate and updated picture of what’s actually happening with them is harder to make out than if it was being driven by a centralized industry effort. And as it turns out, this makes what’s happening richer and more exciting than it would be otherwise while at the same providing significant challenges for those that want to take these compelling ideas and apply them deliberately to solve business problems.

I was thinking about ‘which spontaneous activity at the edge of the Internet’ can transcend to the Enterprise? Here is one .. And it remains my favourite mashup of all time .

Aircraft Tracking in Second Life – A mashup of a ‘real life’ feed from Los Angeles airport with second life created by a UK based company called Daden(who do some cool work in the virtual worlds space.

The visualisation takes fboweb.com’s near-live data of aircraft locations around Los Angeles International Airport (LAX) and displays the aircraft as small models in Second Life over a map of southern California. Each aircraft shows its flight number and its location, altitude and direction mirrors that of its real world counterpart. The display updates every minute and the aircraft are moved to their new locations. An avatar can walk across the map, examining each aircraft and can touch an aircraft in order to reveal its flight path data.

You can see the YouTube video here ..

So, this is a really cool innovation/mashup that could probably not be conceived within an enterprise but may well be accepted across the firewall!

I am going to be doing a series of posts about Enterprise 2.0 especially as the Enterprise 2.0 conference is next month in Boston. I would have loved to attend this event – however between the web technology conference in Hong Kong where I am giving the keynote and Supernova 2008(where I am also speaking) – attending Enterprise 2.0 in Boston will not be possible.

However, since I have been interested in Enterprise 2.0, and it looks like a great conference and many friends like Dion Hinchcliffe and others are speaking there .. I will do a series of blogs on this topic leading up to this conference. These may include interviews of speakers and other insights

There is a very interesting session by Don Burke and Sean Dennehy from the CIA about Intellipedia.

What can the CIA teach you about Enterprise 2.0?

Apparently, quite a lot as it transpires. (For the record – I have always been supportive of security and defence personnel since I believe that they are doing a great job under very difficult circumstances)

Here is an example from the same two speakers when they spoke at Harvard

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Burke explains that the Intellipedia encompasses three core principles to help organizations overcome hurdles to adopting the new technology and its culture. The first is to work topically rather than organizationally. Information does not have to bear the seal of the organization. Instead, the community is better served with the Intellipedia aggregating information on a topic. This permits all appropriate members of the community to work topically, which also helps eliminate territoriality with regard to authorship. Debate can focus on the topic instead of on its source organization.

The second core principle involves the audience. Dennehy allows that Intellipedia users are encouraged to work to the broadest audience possible, which again runs counter to the prevailing culture of specialization amid need-to-know. He notes that many students who have participated in a sabbatical program want to interact with military and diplomatic colleagues who often have Secret, rather than Top Secret, network access. With Intellipedia residing on those two networks along with the sensitive-but-unclassified network, this interaction is enabled through the secret Internet protocol router network (SIPRNET).

Burke adds that one hurdle to this principle is that the audience is changing. Formerly, the audience would be defined by the network level to which the broadest audience has single-click access. The solution is to encourage users to work as broadly as they can where they can access easily without needing to switch between systems.

The third key principle is to replace existing processes. Burke relates that many prospective users believe that they are too busy to learn a new tool or to deposit information in more than one place. What they perceive as additional tasks dissuades them from adopting the Intellipedia. The third principle aims to convince these users to replace their current processes with the new ones that represent a more efficient and effective way of doing business instead of adding more duties.

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This session will be very interesting. And it is nice to see organizations like the CIA engage with people and conferences.

Juniper research claims that by 2013 Mobile Web 2.0 will be worth $22 billion dollars. Having co-authored the book Mobile Web 2.0 alongwith Tony Fish .. I should be happy .. But I am not.

There appear to be two obvious flaws in this line of thinking ..

Firstly, the report seems to be throwing in the kitchen sink when it says that ‘Leveraging ‘Location, IM, Social Web & Search’ 2008-2013′. Consequently, it does not have much meaning if we start to combine all these aspects along with the creation and the social aspects of Mobile phones(which I think are the key factors). The report also seems to add the advertising and the Mobile Web market to it as well – which are two distinct aspects in themselves.

Secondly, the report does not seem to cover open devices vs. closed devices. In my view, that factor will play a key part in the deployment of Mobile Web 2.0 whichever way you look at it

In many ways, considering the hype labels attached to Web 2.0 and also Mobile Web 2.0 – a black hat thinking is necessary

Almost every forecast for the mobile data industry has been proven wrong – and I suspect this is too optimistic as well as all encompassing

And finally, many of the interpretations of Mobile Web 2.0, Mobile 2.0 etc are already in the public domain(if you cover this blog, Dan Appelquist‘s talks, blog and Rudy De Waele’s blog – you should get most viewpoints.

And its all in the public domain!

From the BBC

From the BBC

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Pattern to India bombs say papers

Newspaper headlines on the blasts in Jaipur on May 14 2008

The blasts made front page headlines

Tuesday’s series of blasts in the western Indian city of Jaipur have dominated the front pages of India’s newspapers. The papers say the explosions appear to be the result of a planned operation and followed a pattern of recent similar attacks.

“And Now, It’s Jaipur” says The Times Of India.

The newspaper says the explosions were the “21st terror attack” outside Indian-administered Kashmir in the past three years.

It says Tuesday evening’s blast bore “close resemblance” to similar explosions in a temple in the holy city of Varanasi, the train bombings in the western city of Mumbai and the suburbs of Malegaon in western India over the past two years.

The paper quotes unnamed sources saying the blasts “pointed to a sophisticated operation that only foreign-trained groups are capable of executing”.

The newspaper also says that the blasts, which happened in “affluent and predominantly Hindu areas” were aimed at “fuelling” tension between communities.

“Death and fear in Jaipur” says The Indian Express

The paper says the blasts came on the 10th anniversary of India’s nuclear tests that were held in the Rajasthan state.

‘Main target’

“[Hindu] temples seemed to be the main target,” the paper says.

The newspaper says there was no alert by security agencies on a possible terrorist attack in Rajasthan and the strikes took the state and federal governments “by surprise”.

The paper says that “internal security agencies have picked up no cross-border communication or intercept in Kashmir and the linkage to terrorists operating in the [Kashmir] valley is being ruled out at present”.

“Terror Strikes Pink City”, is the headline in the Hindustan Times

A man injured in the blasts in Jaipur on May 14 2008

Doctors traced relatives of dead patients from their mobile phones

The paper quotes eyewitnesses saying that the old city of Jaipur was targeted because they were inhabited by Hindus and Muslims.

“Since both communities were targeted, it is clearly an attack on India,” they told the newspaper.

It also quotes a senior police officer in Indian-administered Kashmir as saying: “The roots of all these acts of terror are in Pakistan.”

“Pink City Turns Red” says The Pioneer.

The paper says that although the police “suspected the hand” of a Bangladesh-based group behind the attack, “it is yet to find any link between the blasts and this outfit”.

The Hindu reports that the doctors at one of the hospitals in Jaipur where the dead and the injured were taken after the blast used the mobile phones of the dead to convey the news to their relatives.

“Of the 20 bodies brought to the hospital, the mobiles on the three started ringing… The doctors, who had declared them dead, had to pass on the news to their relatives on the mobiles of the victims.”

“Bloodbath In Pink City” is the headline in the Mail Today.

The paper reports that many Jaipur-bound foreign tourists had cancelled their travel plans after the explosions.

Tuesday’s blasts, the paper says, “may not be the best advertisement” for a state which attracted 1.4 million foreigners last year.

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I am speaking as a keynote speaker for the Asia pacific web technology conference organised by the government of Hong Kong. If you are in Hong Kong during that week, we can meet

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What is Asia Pacific Web Technology Conference?

Asia Pacific Web Technology Conference is a conference for latest web technologies, funded by the Government of HKSAR and supported by IT professional bodies in Hong Kong. It aims to connect international industrial leaders and technology experts for fostering the web technology development in the region. Asia Pacific Web Technology Conference features international successful and innovative leaders and companies to present emerging Internet technologies, development strategies and frameworks as well as business models with the focus on the development of Web 2.0 applications.

Asia Pacific Web Technology Conference will attract the participation of international technology leaders and experts, government representatives and professional bodies of Hong Kong, China and the globe.

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From RCR wireless ..

A very significant post. from RCR wireless Emphasis mine.

Thanks to Kim Dushinski for pointing this to me

By Colin Gibbs

You may not have noticed last week’s news that Verizon Wireless is being sued by the parents of a 14-year-old girl who claims she was sexually assaulted by a man she met through a mobile social-networking service. But the case is likely a little taste of what’s to come for operators over the next few years.

In case you missed it, RCR Wireless News beltway reporter Jeff Silva broke the story that the girl — who is described as “developmentally delayed” — claims to have met the 31-year-old man through Upoc Networks, a startup that operates a mobile social-networking service available through Verizon’s “Get It Now” storefront (and elsewhere). The man allegedly sexually assaulted her on two separate occasions two years ago, according to the lawsuit, which also claims the carrier is liable because it failed to warn the family that the phone was capable of accessing the Internet and downloading social applications. (Verizon has declined to comment on the case.)

The news isn’t surprising, of course, given the flurry of litigious activity surrounding online communities. MySpace has become embroiled in several similar legal tussles, and has hired a company run by a former New York cop to weed out sexual predators who create online profiles in the hopes of luring under-age members. Facebook has come under scrutiny, too: The Connecticut attorney general last year began investigating the social-networking flavor of the month to determine whether convicted sex offenders had built profiles on what has become the next big thing in community sites. And chest-thumping politicians have joined the fray, introducing legislation to ban convicted predators from the white-hot Internet destinations.

But the latest legal action appears to mark the first time wireless players have been dragged into the courtroom over a social-networking service. And it may be the first in a long line of courtroom battles for carriers as they scramble to tap into the exploding social-networking scene. While Internet service providers have avoided the legal flak, network operators have two obvious weaknesses in these early days of the mobile Internet: As the Upoc case underscores, they’re still largely seen as phone companies, leaving them vulnerable consumers’ claims that they were shocked — shocked! — to learn that cellphones can access the Internet. More importantly, consumers see network operators as endorsers of the offerings that appear on the deck — or, more likely, view on-deck services as the carrier’s own.

Most, if not all, of the recent sex-predator suits brought against the MySpaces and Facebooks of the world have failed to hold any sway with the courts — and for good reason. An assistant professor at Santa Clara University School of Law called the sex-crime lawsuits “obvious losers,” opining that blaming MySpace for actions that take place away from the site presents “a major causation problem.”

Indeed, mobile service providers may have plenty of legal cover in these early days of mobile social communities. But as social-networking services begin to gain mass-market traction in wireless — and as GPS functionality allows members to pinpoint the location of others — we can expect more lawsuits that target carriers as well as those who operate the virtual communities.

Alan Moore talks about Engagement marketing – a term he created and refers to it as

Engagement marketing, sometimes called “participation marketing,” is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.

While this ad does not invite consumers to actively participate(and has been around for a while) .. It remains one of my most engaging advertisements and one I have watched probably maximum number of times – besides being one of the best songs from a recent artist

What is your example of an ad that has engaged you most and why? Hopefully it may even ask you to participate in some way(perhaps even as a comment on YouTube)

In fact, this blog itself may well be an example of engagement marketing in action i.e. I have engaged with the brand by actively blogging about it

The singer is Jose Gonzalez and you need to go to the very last frame to see who this ad is about. You can also read more about Jose Gonzalez HERE

Every time I visit this stretch of San Francisco, I have the image of the bouncing balls i.e. the ad transcends to a physical place by superimposing in your mind. And I suspect it does the same to many people ..

Hello all

Louella Miles is a well known UK based business journalist best known for her book Conversations with Marketing Masters

Louella is working on a white paper about blackberry on mobile data devices and productivity/work life balance

In return for a survey, she can give you a copy of the white paper when its launched.

She is looking

(a) to interview SMEs who have noticed an increase in their productivity through the use of such devices as BlackBerry, iPhones, etc.

(b) ask them how is this productivity increase achieved?

(c) ask them how they juggle their work life balance (do their partners get shirty when they take their phones on holiday?)

(d) discover SMEs who don’t use such devices, and ask them why

(e) uncover survey data, if any exists, on whether mobile data devices do make a difference to productivity

(f) uncover survey data which reveals whether there are differences from one continental country to another

If this is of interest, please email Louella at louella.miles at writers4management.com

Regards,

Ajit Jaokar

Chetan Sharma, Joe Herzog and Victor Melfi have written a fantastic book on Mobile Advertising – which I highly recommend. If you have known Chetan Sharma (and I have had the privilege of knowing him now for a few years), his hallmark is the extraordinary level of detail he covers both in his blogs and his books. This book keeps up with that tradition.

Here are the top 10 reasons why you should read and buy this book

a) Global coverage covering Europe, North America, Asia etc

b) Lots of data and statistics

c) Realistic viewpoint (no hype – which exists a lot in this space)

d) An emphasis on both technology and business

e) Detailed case studies

f) Tackling the ‘free’ issue i.e. ad funded models

g) Covers both operator and non operator perspective

h) Almost 400 pages!

i) Excellent index

j) The five point framework with a model for ROA (return on advertisement)

For those interested, first chapter is available for download – http://www.chetansharma.com/Mobile_Advertising_Chapter_01.pdf

along with full TOC – http://www.chetansharma.com/Mobile%20Advertising%20Full%20TOC.pdf and Foreword – http://www.chetansharma.com/Mobile_Advertising_Foreword.pdf

Our thoughts and prayers go out to the people of China and especially sad to see that potentially 900 students may have died from one school